LIFELINE ONLINE COMMUNICATIONS Amanda Lehner Online Communications Manager National Suicide...
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LIFELINE ONLINE COMMUNICATIONS
Amanda Lehner
Online Communications Manager
National Suicide Prevention Lifeline
1-800-273-TALK (8255)
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Seeking Health Information Online
The Pew Internet Project says:
• People turn to the internet for health information when the stakes are high and the connection needs to be fast.
• That between 75% and 80% of internet users have looked online for health information.
• One in five internet users has looked for mental health information.
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Social Media• Free and easy to use• Viral: Word of mouth referrals,
increased visibility• Facilitating a conversation,
disseminating information and promoting change
• Creates a community of supporters-- identify, engage and commit
• Radical transparency = approachability• Perceived anonymity= reaching out
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Lifeline Online Communications
• Lifeline Website:
www.suicidepreventionlifeline.org
• Blog: www.crisiscentersblog.com
• Social Networking Sites
• Lifeline Gallery:
www.lifelinegallery.org
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Lifeline Online Communications – Social Media
• MySpace - 3,000 friends: www.myspace.com/800273TALK
• YouTube - Over 25,000 views: www.youtube.com/800273TALK
• Facebook - 1,700 fans: www.facebook.com/800273TALK
• Twitter - 470 followers: www.twitter.com/800273TALK
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Online Partnerships
• MySpace – outreach, resource and donated ads
• Facebook – outreach, resource
• YouTube – resource, Google Grants
• Help.com – automated response
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Lifeline Website Traffic
• In Q4 2008 average monthly unique visitors (160,683) increased 117 percent compared to Q4 2007 (74,041).
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Lifeline Traffic Sources 2008
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Online Crisis• Lifeline defines "online crisis" as someone in
suicidal crisis who is reaching out online, or someone who knows a friend (and sometimes stranger) that is threatening suicide online
• Lifeline receives online crisis reports via: Facebook, MySpace, YouTube, Twitter, Lifeline Gallery, and Lifeline website
• Respond according to Online Crisis Protocol: Person is helped via email
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Online Postvention
• Work with community and schools to post resources on profiles of the deceased
• Use existing social network to identify and reach the network most affected by the death
• View comments to identify people at risk
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In the News
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Current Challenges
• People reaching out online are given
hotline #
– Some do not want to call
– There is no way to track how many are
calling the hotline
• No online standards or best practices
• Online crises increasing, no resources
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Future Opportunities
• Increase visibility of services on the internet, raise awareness
• Link up with other health services and mental health services to build and connect an online network of care
• Offer online support:– Online crisis chat, online warning signs,
online natural gatekeepers training
• Evaluation and research