Life on the Post-Social Web
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Transcript of Life on the Post-Social Web
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Photo by James Cridland, used under Creative Commons licence.
Life on the post-social web
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The end of viral (finally)
Number of visits to information sources before decision to purchase.
2013: Start of a new era, that will see the gradual disappearance of promotion, in favor of information.
(source : recherche Google)
2010 2011
5.3
10.8
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Curation (a combat sport)
Whether automated curation (EdgeRank), or manual, there are many obstacles facing brands who are:
too noisy
intrusive
delivering irrelevant content
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I don’t want to talkto a logo anymore
Putting faces to brands or organizations
Humanizing interaction
Appreciating your best individual contributors
Encouraging other contributors to maintain their interest
Providing training
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Personalization / Segmentation
Emergence of tools that will allow you to reach your audience with a personalized message, at the right time, in the right context: automated one-to-one communication.
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Always more visual content
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Always more visual content
Visual content continues its growth, and we will need to pay more attention to platforms such as Instagram.
A form of content that requires no text
Show your organization from behind the scenes in an entertaining way
Facebook: How will Instagram be used in the medium term?
Vine : passing fad or real trend?
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What to do?
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Back tosimplicity
Photo by David Noah, used under Creative Commons licence.
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Peoplefirst,brandsecond
Exemple
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Photo by Francis Mckee, used under Creative Commons licence.
Communication by customers students
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60% to make you laugh 30% to inspire you10% to sell product
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Content marketing is the only marketing that is left.
Seth Godin
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“I am increasingly of the opinion that the best way to mastermind social media is to make awesome things and be a generous person.”
@garbados