Life is Good as a Social Brand
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Life is good as a Social Brand A Bigger Bang! 12 November 2012 Jemima Gibbons / @JemimaG
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Talk for Cognifide's "A Bigger Bang" event at the Soho Hotel, London, November 2012
Transcript of Life is Good as a Social Brand
Life is good as a Social Brand
A Bigger Bang!12 November 2012
Jemima Gibbons / @JemimaG
1.The Social Media Marketing Mix
2.Beware the Broadcast Paradigm
3.SlowTech & other trends
Overview
1The Social Media Marketing Mix
Facebook, AirBnB, Marmarati, Decoded
Community
Compete or collaborate?
Context
Burberry vs Jamie Oliver
Content
ConversationsShawbrook, Mamas & Papas, BP
2Beware the Broadcast Paradigm
Buzzword Bingo
Ego metrics
Me me me!
3SlowTech &other trends
SlowTechJoe Kraus, Doc Searles
AuthenticityCoca-Cola vs Eliane Galser
HolismSocial media is for life...
SharingCollcons, M&S, GiffGaff
