Gifting a lifetime gift:

Share the moment of

happiness throughout

you lifetime.

Idea…

Educating people that insurance

should not be purchased out of threat.

It should be considered as a gift of

lifetime. A gift that can be passed on

to the generations to come. An

insurance policy should bring in joy to

the family.

ON SHELF…

Drop in your card/

Fill in the form and we will

Send you joy and happiness

An empty shelf at the billing counter of all

the malls, grocery shop and at places with

high footfall carrying the below message.

Is Your purchase complete?

Have you bought happiness !!!

Drop in your card/

Fill in the form and we will

Send you joy and happiness

Is Your purchase complete?

The tagline should become the medium of communication

Between people.

Effective use of this tagline by different mediums like

•Look Walkers

•Billboards

•Post-it in news papers

•Radio

What’s included

LIFE INSURANCE

TV

RadioOOH

Press

Cinema

Digital/Online

Events/

Experiential

Marketing

Sponsorships

Programming/

Placement

PR, Word of

Mouth AmbassadorsAmbient

Promotional

Stands

Merchandising

CRM

Associate

Marketing

Branding

Mobile

Telecoms

Transport

Direct

360° Definition

Floor Graphics/Stickers

Effective use of 360° medium

The campaign is designed in a format that one after another

People see Life Insurance selling happiness be it in the form of

• A father buying happiness for his son when he growing up

(e.g.Education policy).

• A son buying happiness for his father when he is growing old.

(e.g.Health policy)

• A mother buying happiness for her daughter at the time of her marriage.

(A policy instead of dowry.)

Thank you