Life in mobile_2014_overview_final

Company Overview

www.lifeinmobile.com Copyright © 2014 Life in Mobile™ • Confidential and Proprietary Presentation •

Our Approach: Human2

Build the experience for Human² behind the device, not the device itself.

Copyright © 2014 Life in Mobile™ • Confidential and Proprietary Presentation • www.lifeinmobile.com 2

To effectively monetize mobile, you must first understand the mobile consumer. This consumer is fundamentally different when engaged with the mobile device.

Our approach starts with Human².

Who We Are

We Know Your Consumer Life in Mobile™ is a global mobile innovator with vast experience working with brands and agencies across many industry verticals. We focus on deploying our mobile solutions without jeopardizing our partner’s workflows.

• Mobile Consumer Engagement

• Brand Activation

• Mobile Strategy

• Mobile Intelligence

• Mobile as a Utility

• Advanced Mobilization Systems Integrations

• Mobile Audit

• Apps


Life in Mobile: How We Work


Client Services

• Mobile Strategy

– Agency/Department Cohesion

– Unique Concepts/Solutions

Marketing

Branding

Utility

– Mobile Audit

• Turnkey Products

– Off-the-shelf marketing concepts

– Fully customizable

– Generate deeper insights

– Customized intelligent marketing

Technology

• DipIQ™

– Gathers user behavior data

– Develop insights to target consumers

– Create customized reactions in the consumer’s experience

• Photo Reveal™

• Product Development

• Mobile Web

– Apps

Native

Hybrid

Gateway App™

– SMS/QR/Photo Recognition

Today’s Agency Landscape


Digital Agency

Strategy / Creative

Strategic Partnerships

Event Marketing / Sampling

Data Agency

Field Communication

Production Agency

SEO Agency Social Agency

Media Buying

Tomorrow’s Agency Landscape


Digital Agency

Strategy / Creative

Strategic Partnerships

Event Marketing / Sampling

Data Agency

Field Communication

Production Agency

SEO Agency Social Agency

Media Buying

Always Thinking “Mobile Consumer”


Mobile is NOT Digital Life in Mobile™ will work with all of your agencies & internal departments to always be the mobile experts considering the mobile component of the project or initiative.

• Do you need fresh perspective/marketing concepts?

• What is the mobile consumer experience within your marketing campaigns?

• Do your POS/Ads treat the mobile consumer differently?

• Where are the dead ends in your consumer engagement?

• How can we create more intelligent consumers engagements?

Turnkey Products


Mobile is not a standalone channel. Mobile elements should be applied across all your marketing. For brands, the mobile device is the gateway to the consumers’ brain. The following products represent the most efficient ways to incorporate mobile into your marketing efforts, and to build a one-to-one relationship with consumers via their mobile device. 1. Mobile Scratch and Win 2. Animated Instant Win 3. Intelligent Coupon 4. Race to Retail™ 5. Smart Mobile Card 6. Dynamic Tear Pad 7. Store Locator 8. Mobile Survey 9. Mobile Trivia 10. Rate Your Product

How to effectively integrate mobile into your marketing

Turnkey Products: Mobile Web


• Easy to use

• Promotes repeat usage

• Fun to play

• Sharable – Share to unlock another

game-play

– Share to increase value of offer

• Get creative with scratch pad graphics

Mobile Scratch and Win Animated Game

To view our online demo, text

SCRATCH to 88500 or scan

the QR code below


ANIME to 88500 or scan the

QR code below

• Animation relevant to brand

• Simple execution

• Fun to play

• Sharable – Share to unlock another

game-play

– Share to increase value of offer

• Game is not skill based

Turnkey Products: GPS Focused


• Offer content can vary based on conditions

• Location

• Day / Time

• Weather

• Past usage

• Inventory

• Etc.

• Use the same engagement in all marketing but customize experience

Intelligent Coupon Race To Retail™

• Drive traffic to physical location

• Activates maps for turn-by-turn

• Check-In @ location for offer

• Shareable

• Extend timer

• Increase offer value

• Timer can be used to drive consumers to digital destination for similar payoffs


RACE to 88500 or scan the

QR code below


ICDEMO to 88500 or scan

the QR code below

Turnkey Products: Physical to Digital


• Easy to distribute • Utilize multi-entry methods • Quick pay off • Can link to existing marketing • Experience beyond the card

is customizable to fit needs • Utilize GPS to vary the

marketing message

Smart Mobile Card™ Dynamic Tear Pad™


ICDEMO to 88500 or scan

the QR code below

To view our online demo,

text DTPDEMO to 88500

or scan the QR code.

Shift and save your marketing budget by utilizing our Dynamic Tear Pads™. • Only activated on site • Secure • Control offer by location

• State • Region • Retailer

• Gain insights on usage

Turnkey Products: Custom Engagement


• Easy to distribute

• Utilize multi-entry methods

• Quick pay off

• Can link to existing marketing

• Experience beyond the card is customizable to fit needs

• Utilize GPS to vary the marketing message

Mobile Trivia SMS

• Instant win • Sweeps • Coupon • Rate your product • Quiz • Survey • Etc.


TRIVDEMO to 88500 or

scan the QR code

To view our demo, text

SMSDEMO to 88500

Injecting DipIQ™ into Our Products


What we are reacting to:

• Weather

• User Location

• New user

• Repeat user

• Day of week

• Time of day

• Social influence

• Where the user came from

– Ad type

– Campaign

– From a user share

The consumer experience can react off of any data source. DiPQ™: a Life in Mobile Innovation

DipIQ™ Use Case


Location: Santa Barbara, CA 18.6 Miles to retail location Day/Time: Thu @ 4:40pm Weather: 89 ○ & Sunny Social Influence: A+ Decision: Because this user has successfully shared, and is far from a location, they get a benefit for sharing

Marketing Touchpoint: Social Networks (TW, FB) Marketing Message: Variable Offer Deployment Day/Time: Thursday @ 6am Eastern Variables: Weather, Time, GPS Location, Social Influence

Location: San Antonio, TX 4.8 Miles to retail location Day /Time: Thu @ 3:49pm Weather: 72○ Thunder Storms Social Influence: F Decision: Because this user is near a location, in the hours before dinner, and the weather is poor, they get an offer for free delivery

Location: NYC, NY 0.4 Miles to retail location Day /Time: Thu @ 11:15am Weather: 67 ○ Sunny Social Influence: F Decision: Because this user is near a location, in the hours before lunch, and the weather is good, they get an offer for lunch to drive them in store.

DiPQ™: a Life in Mobile Innovation

Campaign Objectives & Targets

Production Team Capabilities


We operate with a global footprint consisting of two in-house programming teams located in the United States and Poland. This allows us to service our clients on a longer production day, maximizing efficiency.

Our production team is well versed in many disciplines. Whether Apps, mobile websites, tablet websites or specific technology such as GPS, Mobile Platforms, or systems integration, the Life in Mobile production team will build whatever is needed to achieve your goals.

Mobile Web

Phone Agnostic

mCommerce

GPS

Gateway App™

Rich Media

Dynamic Content

Mobile Ad Placement

Mobile Coupons

Social Network Integration

Mobile Apps

Native Apps

Hybrid Apps

Augmented Reality

Photo Recognition

Networking

Notifications & Badging

Coupons

Dynamic Content

SMS

Vote, Polling, Quiz

Sweepstakes

Instant Win

Text-2-Screen

Alert Systems

MMS

Manage Carrier

Relations

Custom Platforms

Advanced Reporting

How We Work


At Life in Mobile, we understand that every client is different; therefore, we set up a system that allows our clients to work with us in a way that best fits their needs.

Agency of Record (AoR): Add the missing piece to your agency landscape, the Mobile Agency of Record. Working with all of your departments, agencies, and partners to make sure that your mobile goals are achieved as efficiently as possible without upsetting workflow.

Turnkey Products Continue the relationship on a case by case basis. Provide Life in Mobile with RFPs, briefs, and goals to gain concepts, strategies and execution plans.

Production If your team has already developed a strategy and just needs assistance in building out the mobile technology, our staff of mobile producers can help. From Mobile Web to Apps to major data integration projects, your project will be developed to the highest standards, with mobile best-practices in mind.

Contact Us


John Lim CEO Office: (914) 205-4648 Cell: (914) 774-1276 [email protected]

John Packes Chief Innovation Officer Office: (914) 909-6701 Cell: (914) 384-3121 [email protected]

Mike Batiste Director of Mobilization Office: (914) 205-4650 Cell: (914) 772-6763 [email protected]

NYC Office 275 Madison Avenue 14th Floor New York, NY 10016

Stamford Office 500 Summer Street Suite 300 Stamford, CT 06901

European Office Kosciuszki 25/2 40-048 Katowice Poland

Life in mobile_2014_overview_final

Mobile

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