LIFE+ communication
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Transcript of LIFE+ communication
1
LIFE+ communicationPresentation at
LIFE+ Kick-off meetingWarsaw, 13 January 2011
January 2011 2
Contents of presentation
External communications team LIFE communication tools Your project’s communication
January 2011 3
External Communications Team
January 2011 4
Role of the CoT
AEIDL Communications Team
EC
ASTRALE Monitoring Team
Beneficiaries
Assisting the EC with LIFE communications to facilitate transfer of experience and know-how to promote the LIFE programme to the general public based on information provided by monitors and beneficiaries
Providing communication assistance to beneficiaries
January 2011 5
Communications Team: organigramme
Coordinator
Ref. Persons- Env. Pol & Governance
- Nat & Biodiversity-Info & Com
Editorial
Pool of 7 journalists
Production Webmaster
Graphic & web design/Layout
InfoDoc
Information AnalystDatabase Manager
Dissemination Knowledge Transfer
Facilitator (dissemination of
results)
Assistant
January 2011 6
What does the CoT do: LIFE communication tools
1. Website2. LIFEnews3. Thematic brochures4. Best projects brochure5. Project database 6. New projects compilation7. General dissemination
material8. Multimedia archive9. Communication
assistance to projects (e.g. factsheets)
www.europa.eu/life
For more information (including advice for good project
communication) see also your “LIFE+ Welcome package”, that was sent to
you on the LIFE USB stick.
January 2011 7
Your project’s communication
January 2011 8
Why communicate?
improve participation of relevant stakeholdersshare knowledge and experienceachieve synergies with other projectspromote yourself and your product
January 2011 9
Communication requirementsCommon provisions (CP) and contractual obligations
January 2011 10
1. Visibility (CP §13.1)
Publicise project and its resultsAcknowledge the support given by the Community in all documents and media: books, brochures, press releases, videos, software, audio-visual material
Details to be given in each activity report
January 2011 11
2. Website (CP §13.4)
Create a new or use an existing website should be online the latest 6 months after project start
and kept for at least 5 years after project end shall be regularly updated
disseminate project activities, progress and resultsWeb address must be indicated in the reports
January 2011 12
3. LIFE logo (CP §13.2,13.3, 13.8)
should appear on all documents, media and durable goodsLIFE+ Nature projects shall also use the Natura 2000 logoHowever LIFE logo may not be referred to as a certified quality
label or eco-label
Please note: products not bearing the logos are considered ineligible costs (CP §26)
January 2011 13
4. Notice boards (CP §13.5)
Erect and maintain notice boards describing project display at strategic places
accessible carry LIFE (Nature 2000) logo
January 2011 14
5. Layman’s reportContractual obligation:
In electronic and paper formatTo present the project, its objectives, its actions and its results to a general publicFor decision-makers and non-technical parties5-10 pagesIn English and in the beneficiary’s language
January 2011 15
6. After-LIFE communication and conservation plans
Contractual obligation for ENV&POL, INF&COMM and BIO projects:as a separate chapter of the final reportin paper and electronic format sets out plans for continued dissemination and communication of results after the project’s end in the project's language and (optionally)in English
January 2011 16
7. Further requirements
Events Inform Commission of and invite to all seminars and
public conferences (at least 3 weeks in advance)
Audio-visual material (CP§13.9.) The EC shall not be considered “co-producer” Credits shall include an explicit and readable mention of
the LIFE support (e.g. “With the contribution of the LIFE financial instrument of the European Union”)
Non-exclusive rights are granted to the EC to reproduce, dub, distribute and use any audio-visual documents produced by the project
January 2011 17
Last but not least
January 2011 18
Use the external communications team!
Send them: News of your project Meetings and events Prizes the project has won, etc.
Products (in e-format) Photos (captions, credits) DVDs Guidelines and
recommendations Newspaper clippings, etc.
To be uploaded on the LIFE website or database
January 2011 19
Contact the Communications Team
Please do not hesitate to contact the CoT directly
[email protected].: +32 (0) 2 736.49.60
…. As always, with a copy to your ASTRALE monitoring team.