Life Beyond LOLcats : Science and Social Media
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Transcript of Life Beyond LOLcats : Science and Social Media
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Life Beyond LOLcats: Science and Social Media
Bethany R. Brookshire, PhD“Scicurious”@scicurious
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Jeff Atwood, codinghorror.com
The internet: friend or foe?
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One model of the online science ecosystem
Rob Helpy-Chalk
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Why use the internet?
Bik & Goldstein 2013, PLOS Biology
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A look on a linear scale: new media dominates
Bik & Goldstein 2013, PLOS Biology
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The Internet: A Whole New World
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So You Want to Be on the Internet…
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Define your Goals• Examples of goals:
• Disseminate information about a discrete event, such as a field expedition
• Build a community of your scientific peers
• Further specific policy or education goals (e.g., climate change legislation)
• Communicate your science directly to a general audience
Saturday Morning Breakfast Cereal
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Different goals lead to different outreach strategies
Bik & Goldstein 2013, PLOS Biology
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Goals & time committment determine tools
Bik & Goldstein 2013, PLOS Biology
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Finding Your Niche: New Content
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Finding Your Niche: New Perspective
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Finding Your Niche: Curation
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Finding Your Niche: BE YOU
• http://i.imgur.com/vsmGS.gif
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Case Studies
• Social Media has “social” in it for a reason
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The Good
The World Listened!
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The Bad
The World Listened…Oops.
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The Ineffective• Blogs– Be prepared to put in the time
• Twitter– Who you follow – Who you tweet at/for
• Facebook– When to engage
Involvement makes or breaks social media
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Maintaining professionalism
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Using Social Media
• Content =/= Audience!!• Advertise– Tweet– Google +
• Network• No really, Network
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Tips and Tricks
• Make Yourself Easy• Get in Touch– Tweet, email, leave a comment! We don’t bite.
• Tags and Topics• Make a Series
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Questions
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Putting it in to Practice
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