Life begins at 40 - Program And...
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Life begins at 40:6 Lessons we shouldn't forget from our
first 40 years of gaming industry
Roberto Dillon
Associate Professor Founder & CEO
James Cook University - Singapore Adsumsoft
[email protected] http://adsumsoft.co.nr
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Adsumsoft
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Many young aspiring developers are so into the
future they can easily forget about the past
Younger generations don’t know us!
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The first commercial video game was %
Pong
Computer Space
Space Invaders
Asteroids
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The first commercial video game was %
Pong 64.4
Computer Space 5.1
Space Invaders 25.4
Asteroids 5.1
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Which game had the first “Easter Egg”? %
Super Mario Bros.
Chuckie Egg
Adventure
Pyjamarama
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Which game had the first “Easter Egg”? %
Super Mario Bros. 32.2
Chuckie Egg 21.3
Adventure 30.1
Pyjamarama 16.4
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Who founded Atari? %
Steve Jobs and Steve Wozniak
Dean Martin and Jerry Lewis
Ralph Baer
Nolan Bushnell and Ted Dabney
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Who founded Atari? %
Steve Jobs and Steve Wozniak 11.9
Dean Martin and Jerry Lewis 35.6 !!!
Ralph Baer 13.6
Nolan Bushnell and Ted Dabney 38.9
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Often dismissing old games as 'primitive'
See beyond graphics and look at game play:
many ideas can still be inspiring!
#1: What's old can be new again!
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Using gravity force for bending our trajectories
SpaceWar!, MIT (1962)
Angry Birds Space, Rovio (2012)
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Dual stick control for hectic shooting action
Robotron 2084 Williams (1982)
Minigore 1 and 2 (Mountain Sheep/Chillingo, 2009-13)
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Free runners
Metro-Cross, Namco (1985)
Any endless running game so popular today
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#1: What's old can be new again!
Critical play and knowledge of past games can
be a gold mine for game designers to come
up with original ways of implementing
proven ideas
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1972:
Magnavox
Odyssey
1971:
Computer Space
1972: Atari Pong
#2: Innovation & Success don't happen by chance
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2007: Apple iPhone
2003: Nokia NGage
1996: Palm Pilot 1000
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• The way to success is often paved by not so
successful experiments.
• All our experiences are worthy and we can inspire
each other.
• We need to share our knowledge to advance.
#2: Innovation & Success don't happen by chance
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Keep It Simple, Stupid!
#3: K.I.S.S.
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UI / UX are extremely important.
Everything should be as intuitive as possible.
#3: K.I.S.S.
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#4: The Importance of Retrocompatibility
Every generation, console manufacturers wonder whether new systems should be backward compatible...
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1982: Atari 5200
� Atari was afraid of cannibalizing 2600 sales
� Delayed launch till November 1982
� No retro compatibility
� Atari tried to add it later, but it was too little, too late.
� ~1 million units sold only
� Discontinued in May 1984
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But then...
� Commodore: Vic 20 and C64
� claimed a “partial” backward compatibility between the
VIC20 and the C64
� NES, SNES...
� SMS, MegaDrive...
� C64, Amiga...
� No backward compatibility, no problem!
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Why?
� In the late 80-90:
� platforms evolving fast
� The new systems were so much more advanced
that young players didn’t care.
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Last Generation
� Xbox 24.7m
� PS2 157.7m
� GameCube 21.74m
204.14m
� Xbox 360 79.2m
� PS3 80.1m
� Wii 100m
259.3m
Sales as of Oct 2013 - VGChartz.com
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Today?� Rising costs: AAA titles need a user base
bigger than ever to be profitable.� selling just a few million units isn't enough anymore
� New systems need to cater to both new and old gamers alike to maximize user base
� PS4 and XBox One sales started very strong but will the early adopters be followed by upgraders?� Retro compatibility would definitely help to keep
older players engaged, despite higher production costs
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#5: We are in constant flux between Red
and Blue Oceans: be ready!
Difficult to have sustainable growth.We have cycles of explosive growth followed by saturation and potential crashes
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Industry Crash (1977)• Home Pong clones
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Industry Crash (1983)• First third party developer: great success!
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Industry Crash (1983)• Second third party developer: great success!
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Industry Crash (1983)• Anyone can make it! (no, not really!!)
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Pac Man:• developed in 6 weeks •10 million user base•12 milion carts…
E.T. :•$25 milions for the license • developed in 5 weeks• 4.5 milion carts…
Industry Crash (1983)
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How to Avoid?
• If you are successful today, don't believe this will
make you successful tomorrow as well!
• Keep a quality standard!
• Be Humble and Don't rush!
130 new games released per day!
Today... Danger!
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With great crashes, come great opportunities
New markets emerges
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Be ready for the next blue ocean!• New platforms?
– Smart TV?
– Ouya & new ‘open’ consoles?
– VR?
– Hybrids tablet/PC?
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#6: Think out of the box!
� Reinvent your
business to remain
competitive when
market conditions
change
� Case Study:
� Arcades: all the rage
in the late 70s and
80s...
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• Arcade:
– declined since the late 80s and disappeared…
• … or did they?
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Causes:
• Competitions from Home based systems
• More violent games and a different crowd made the
overall environment less suitable for kids and girls
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Solutions?
• Start offering something ‘different’ to attract a new
audience
Sticker Picture Machines: an updated
version of the classic photo booth!
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Solutions?
– Engage all the patrons: transform a game in an
exhibition-like performance
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Solutions?
– Competition is exciting but..
• Avoid phisical contact between players
– During and after the game
• Nobody wants to "lose face"
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Think “Out of the Box”!
Move players on opposing rows of cabinets!
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Conclusions
• #1: What's old can be new again
• #2: Innovation & Success don't happen by chance
• #3: K.I.S.S.
• #4: The Importance of Retro compatibility
• #5: Constant flux between Red & Blue oceans
• #6: Need to think out of the box!