Postwar America The Roaring Twenties What was American life like after World War I? (The Great War)
Life After Like
10
Manu Prasad @manuscrypts Head – Social @myntra Manu Prasad @manuscrypts Head – Social @myntra 1.3 .4 5 Ehrenberg- Bass Manu Prasad @manuscrypts Head – Social @myntra
-
date post
22-Oct-2014 -
Category
Technology
-
view
846 -
download
1
description
My talk on the subject at India Social 2012 on 'Measurement Beyond Fans, Likes and Comments'
Transcript of Life After Like
Manu Prasad @manuscryptsHead – Social @myntraManu Prasad @manuscryptsHead – Social @myntra
1.3 .45Ehrenberg-Bass
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
ROFL
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
Monthly Active Users/ Lifetime Likes
ENGAGE
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
I know it when I see it
What is the value exchange?
Product.. Content…Social…
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
Content, (site/blog) Product/FeatureIntroduction (demo videos), Social-only contests, Job Postings, Brand Communication, (persona and tonality) Corporate Communication
Paid, Owned, Earned , Shared (social plugins), Promoted (Sponsored Stories)
Facebook Insights - Audience: Demographics (age, location, gender), Reach (organic/paid/viral, unique users by frequency), People Talking About This, Engaged Users,
Traffic, (utm source) Bounce, Brand Track, Response to contests, Cost/Reach
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
Beyond the shopfront
Exclusive Deals, Pre & Post -purchase sharing , Group buying, Facebook Connect/Open Graph on site for recommendations, reviews...
Actual Transactions, Transaction Value Repeat Transactions, Cost/Sale
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
ListenDefine scope and Manage expectations Link to resourcessCRM baby steps - connect the dotsIdentify Super fans
Reduction in Call volumes, Community-resolved issuesC-Sat indices eg.TATPositive mentionsReferrals
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
Experiences, Opinions, Perceptions –Product, Design, MarketingWho is interacting with the what kind of content (Paid/Owned)Competitor IntelligenceIdea dipsticks
Quality and quantity of feedbackResonance of idea among larger audience
Manu Prasad @manuscryptsHead – Social @myntra
Manu Prasad @manuscryptsHead – Social @myntra
“Done is better than perfect”
Manu Prasad @manuscryptsHead – Social @myntra
