More the exception than the rule

Why 2.0 Services Fail

We really need to do these

Web 2.0 things all

the other libraries

are doing

Window Dressing

“____are SO COOL! We should have one at our library!”

I think our library really needs a blog to be relevant to our patrons. Don’t worry,

I’ll handle everything!

The Lone Ranger

We Know our Users… Better Than They Know Themselves

Going Where our Users are Without Being Useful

Web 2.0 Tech is Free… as in Kittens

You never call, you never write…

Tips for Building a Successful 2.0

Service

• Get to know your population’s needs/wants and the technologies they use

• Build things that meet a demonstrated need rather than what you think is cool

• Give staff time to work on 2.0 projects

• Plan for/market 2.0 projects the same way you would any other service/technology

• Make sure 2.0 projects are in-line with library’s mission/goals

• Continually assess the impact of your 2.0 services and change or stop doing what isn’t working

Depends on your initial goals

• Web statistics

• Number of visitors (and their behavior), subscribers, members/users/fans, comments, tags, ratings, etc.

• Surveys and Focus Groups

• Satisfaction, utility, relevance, usability

• What information/services do they want/need from the library

• What technologies do your patrons use? (good for future planning)

Assessing Web 2.0

Thanks!

mgfarkas@gmail.comAIM: librarianmer

Links and presentation athttp://meredithfarkas.wetpaint.com

Photo Credits

• Gips http://www.flickr.com/photos/ciotka/136357642/ by clotka

• Digitage Web 2.0 http://flickr.com/photos/oceanflynn/315385916/ by ocean.flynn

• Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska Library Commission

• Toolbox full http://www.flickr.com/photos/zakh/337938459/ by Austin ampersand Zak

• TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar

• Slide from “If You Build It, Will They Care?” http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058 By Char Booth and Chris Guder.

• Chemistry library on Facebook http://www.flickr.com/photos/libraryriot/2855148330/ by library riot

• UB Library on Facebook http://www.flickr.com/photos/inju/2949690631/ by inju

• Sprout attacks a kleenex box http://www.flickr.com/photos/asimpledarksquid/1187308493/ by Squid!

• sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn