LIDC Congress 2016 Sport & Intellectual Property Panel · 10/13/2016 1 Sport & Intellectual...
Transcript of LIDC Congress 2016 Sport & Intellectual Property Panel · 10/13/2016 1 Sport & Intellectual...
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Sport & Intellectual Property Panel
7th October 2016
LIDC Congress 2016
Marianne Wüthrich, Senior Legal Counsel
Rio 2016 Rightsprotection Program
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Means of Protection
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IP Legislation /Olympic/Sports
LegislationNairobi Treaty
Trademarkregistrations
Olympic
Olympiad
Olympics
Copyright
Rio 2016
Preemptive measures
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- Ensure effective IP Protection implemented
- Education of the marketplace
- Close collaboration with Olympic stakeholders
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Social media
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Everything is onsocial media
- Strong presence from the IOCon social media platforms
- Collaboration with platforms –e.g take down process
- Evolving digital environment
Marks monitoring
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Focus on social media platforms (dependingon the edition of the Olympic Games) andapplications platforms
Olympic properties monitored :Olympic, Olympics, «city+year», Otherrelated terminology
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Applications
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Relationships developed with Mobile Phoneplatforms
Process in place to facilitate the removal ofinfringing applications
Creation of an official Olympic Games sectiondisplayed on the home page of each platform
Internal Strategy developed in collaborationwith marketing and communication
Applications
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- More than 700 cases reviewed by IOC Legal Department
- Other cases dealt by NOCs in their respective territories
- Very good cooperation with major companies
Marks monitoring results upon the occasion of Rio 2016
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Olympic rings
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Use of hashtags
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Belarus
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Pokemon Go
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Sochi 2014 torch relay
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