Library Services Manager OPLIN Fine-Tuning Thursday, July 12, … · 2013-10-28 · Fine-Tuning...
Transcript of Library Services Manager OPLIN Fine-Tuning Thursday, July 12, … · 2013-10-28 · Fine-Tuning...
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Fine-Tuning
Laura Solomon Library Services Manager
OPLIN
An Infopeople webinar Thursday, July 12, 2012
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Seriously?
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http://mashable.com/2011/10/21/facebook-infographic/
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Small businesses
0
10
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30
40
50
60
70
20102011
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?Yesterday Today Tomorrow
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Profile Page
Has friends Has fans (likes)
Can only go up to 5K friends
No limit on “likes”
No analytics Has Insights
Harder to promote Widgets available
ILLEGAL Legal
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Profile Page
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NOW what?
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Reality sets in…
0%
5%
10%
15%
20%
25%
30%
35%
2010 2012
Users followingbrands
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Vanity URL
https://www.facebook.com/oplin.org#!/pages/Your-Public-Library/
173841629326038
versus
http://www.facebook.com/oplin.org
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Be complete!
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Admin roles
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Scheduling posts
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What about Questions?
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What about custom landing pages? What about custom landing pages?
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What’s new in Timeline?
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Timeline apps
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Pinning & highlighting
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Milestones
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So…what WORKS?
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Think more about
PHOTOS
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http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/
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Use albums
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Time it properly
7 am EST 5 pm
EST 11 pm
EST
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Length matters
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1. Post 2. Comment 3. Tell us
Use the right words
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Focus on visual content
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Change it up
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Thank one fan in a really BIG way
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Don’t be afraid of memes
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Promote outside
of Facebook
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Things that DON’T work
Automating posts Video/photo contest “Like” blocking Splitting locations
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Working with Facebook Insights
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Insights overview
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Insights by post
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Insights--Demographics
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Metrics are about the long term
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Facebook takes WORK
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(Absolutely shameless plug)
Coming Fall 2012
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http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon [email protected] http://www.meanlaura.com http://www.slideshare.net/laurasolomon
Thank you!
Stalk me here
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Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed
under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.