Liberty mutual Presentation
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Transcript of Liberty mutual Presentation
Jason Raofpur
LIBERTY MUTUAL
INDUSTRY TRENDS• Consumers switching to online buying
• 2/3 of buyer’s journey digital• Cold calling increasingly ineffective
• Only 2% of cold calls result in an appointment
Puschasing Decision
OnlineOver the Phone
6.16% response rate on cold calls- Direct Marketing Association
Takes average of 8 cold call attempts to reach a prospect
Each year agents lose 14% of clients
What does that mean? 30-35% loss in potential revenue
Solution: ADAPT
• Market yourselves online• Create online brand• Target prospects where they are
looking• Convert cold leads to warm • Boost # of QUALITY leads
Advanced Search with Lead Builder• Create custom lead lists with custom searches to
source + close deals
Real- Time Updates• Get relevant insights on your accounts and leads
InMail• Contact decision makers in a credible way, even if
you’re not connected
SSI Dashboard
Implementation
• Enact product between sales staff
• Managers access for viewing and reporting
• Up and running within 1 business day