UNDERCOVERBOSSEMPATHY MAPLIBBY CARDONE

IN SEASON THREE EPISODE TWO OF UNDERCOVER BOSS KRISTONDEAN, DIRECTOR OF MERCHANDISING & MARKETING OF PURDY'S

CHOCOLATE GOES UNDERCOVER IN HER OWN COMPANY AS DEVON, TOUNCOVER WHERE PURDY'S NEED TO MAKE IMPROVEMENTS IN ORDER

TO CONQUER THE CANADIAN CHOCOLATE MARKET. WHILEUNDERCOVER KRISTON WORKS THE ASSEMBLY LINE AND INSIDESTORE LOCATIONS TO SEE WHAT WORKING OUTSIDE OF THE

CORPORATE OFFICE IS LIKE. THIS PROJECT'S EMPATHY MAPSWILL FOCUS ON KRISTON AND AN ASSEMBLY LINE WORKER NAMED

KATHY.

BACKGROUNDON PURDY'SCHOCOLATIER

STARTED IN 1907 IN VANCOUVER CANADA BY RICHARD

PURDY, TODAY PURDY'S HAS OVER 70 STORES OPEN ALL

ACROSS CANADA. PURDYS CHOCOLATIER WAS VOTED BY ITS

EMPLOYEES AS ONE OF CANADA'S 50 BEST EMPLOYERS FOR

THE YEARS 2002, 2004, 2008, 2009, 2014, 2015 AND

2016.

Kriston Dean comes

from a family of hard

working women all

holding major job

titles in their

respective companies.

She is very passionate

about her job and her

family. She takes up

the identity of rock-

girl Devon to learn

more about the company

and how it can

improve.

KRISTON IS SET TO WORK ON ANASSEMBLY LINE WHERE SHE MEETSKATHY. SHE'S TOUCHED BY KATHY'SSTORY OF STAYING AT WORK INSTEADOF RETIRING TO PAY FOR HERGRANDSON'S COLLEGE. SHE IS AMAZEDBY KATHY'S TECHNIQUE AND SKILL ATHER JOB WHILE LISTENING TO HERTALK ABOUT THE TOUGH WORKINGCONDITIONS THAT SHE GOES THROUGHEVERY DAY.

KRISTON'S

EMPATY MAP

Kathy the line worker

had planned on

retiring years ago but

decided to help her

daughter raise her son

and put him through

college. Her husband

has recently fallen

ill and can't help by

working any longer.She

complains about the

uncomfortable working

conditions and high

responsibility of the

job. However her work

ethic is incredible

and she's the best at

what she does.

KATHY'S

EMPATY MAP

CONCLUSION

THE UNDERCOVER BOSS EXPERIMENT ALLOWED KRISTON TO OBTAIN A

DEEPER UNDERSTANDING FOR THE COMPANY SHE HELPS RUN. SHE

LISTENED TO WHAT HER EMPLOYEES WERE SEEING AND DOING AND DID

HER BEST TO MAKE ADJUSTMENTS BASED ON THEIR FEEDBACK AND USING

EMPATHY. IN THE END SHE ALSO OFFERED TO PAY OFF KATHY'S

GRANDSON'S LAST TWO YEARS OF COLLEGE SO KATHY COULD RETIRE

EARLY.