LIBALoyola Institute

of Business Administration

CERTIFICATE PROGRAMME IN SALES AND MARKETING

2 Months (8 Sundays Sessions), 10.00 AM - 01.00 PM

72999 48085 / 94443 73852 / 94447 05142 / 044 2817 7231sujith.kumar@liba.edu , sherlyn.lydia@liba.edu

www.liba.edu

Loyola Institute of Business Administration

CERTIFICATE PROGRAMME IN SALES AND MARKETINGThe certificate Programme in sales and marketing will allow participants to assimilate the learning from a wide range of Sales and Marketing topics. The focus is to keep the content extremely current and relevant for the emerging challenges with an all-round understanding of the management discipline.

The Programme provides basic understanding of contemporary approaches to acquiring, retaining and growing business with approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Programme would help participants in developing broad understanding of current Sales & Marketing approaches frameworks and their relationships with other business functions to grow in the market and will also focus on 'cutting edge' issues concerning sales and marketing practices including brand, services and people management issues.services and people management issues. The Programme faculty will focus on synergy between in-field practice and in-class learning.

Current team leaders/sales managers in sales and marketing, aspiring team leaders who are keen to understand cutting edge frameworks and tools that help improve their performance.If you are concerned about improving your personal growth, incentives and performance as a team leader this programme is for you. If you are keen to build a high performance sales team, you will find this programme very useful.find this programme very useful.

Who Should Attend?

2 Months (8 Sundays Sessions), 10.00 AM - 01.00 PM

72999 48085 / 94443 73852 / 94447 05142 / 044 2817 7231sujith.kumar@liba.edu , sherlyn.lydia@liba.edu

www.liba.edu

Loyola Institute of Business Administration

Course Content:

2 Months (8 Sundays Sessions), 10.00 AM - 01.00 PM

72999 48085 / 94443 73852 / 94447 05142 / 044 2817 7231sujith.kumar@liba.edu , sherlyn.lydia@liba.edu

www.liba.edu

Understanding my selling style.Sales strategies that win customers Sales force recruitment: winning war on talentCreating winning sales force culture The right sales managerDesigning sales force incentivesUnderstanding strategic sales negotiationManaging large key clientsSales force performance managementUnderstanding marketing process from a sales point of view21st century marketing BrandingPositioning