Establishing a MarketCreate an ImageCreate a Brand

Establishing a Market

Who are you in the market place?×Design×Construction×Maintenance×Residential×Commercial×Special niche

Establishing a Market

Is that message clear to your potential customers?

×Advertising×Website×Company image×Associations with other companies×Company culture

How are you communicating this message to the market?

Creating an ImageWhat is your company image?×Logo.....let it evolve×Uniforms×Sign writing×Site signs×Web site×Email signature×Quotation presentation material

Does it reflect the market you are aiming for?

Creating an Image

Evolve your image to suit market if it turns.

Example #1: Pre GFC print ad.

Creating an Image

Evolve your image to suit market if it turns.

Example #2: Post GFC print ad.

Creating a Brand

A brand communicates your market and image without saying so.

×Advertising×Editorial×Tag Line to Your Logo×TV Opportunities×Social Media×Brand Association×Garden Shows / Home Shows

Tools to assist in building your brand:

Creating a Brand

Advertising

×Print Media×Web advertising

Creating a Brand

Editorial

×Media connections......have a story to tell.

×Photography......critically important, invest in this.

Creating a Brand

Tag Line to Your Logo

דResort style living for prestigious properties”

דExperience, service and value is our difference”

×Landscape Solutions: “We get the job done”

Creating a Brand

TV Opportunities

×Build relationships×Be ready for opportunities×Be prepared for the good and the bad of TV experiences

Creating a Brand

Social Media

×Facebook×Twitter

Creating a Brand

Brand Association

×Join with other brands who are where you want to be.×Link in with material suppliers who operate in a market that you are aiming for.

Creating a Brand

Garden Shows / Home Shows

×Opportunity to be the client and communicate your market, image and brand.×Media opportunities.×Warning.......be aware of the costs and confirm if it is worth spending for your situation.