Photo Album

by PRIYA

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PRESENTED BY,

SIVA PRIYA .S

PRASANTH MISRA

NISARG TRIVEDHI

PAWAN BHATI

VIKAS DAHIYA

PRODUCT SYSTEMS & MIXES

Product system - Group of diverse but related items that function

in a compatible manner.

Product mix – Product assortment- Set of all product and items a

particular seller offers for sale.

INTRODUCTION

Founded at 1958 as GOLD STAR

Name changed at 1995 as LG Electronics

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Refrigerator

LG ELECTRONICS

Product Line of LGE

Side by Side – 10

Single door – 19

Double door - 41

Water purifier

Television

LCD – 12

LED – 31

Plasma - 9

Washing machine

Front load – 8

Top load – 26

Automatic – 25

Dryer - 3

Video

DVD player – 106

DVD Recorder – 40

Blue Ray DVD – 8

Others - 35

Microwave oven Air Purifier

2 Models 33 Models 2 models

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Air ConditionerAudio Computers

Ref compressorVacuum cleaner

3 models LCD – 12

LED – 13

Projector – 10

Optical - 2

Split AC – 42

Multizone AC- 26

SingleZone – 7

Standing – 4

Ceiling – 8

Window – 166

Room – 92

Multi .v - 89

3 Models45 Models

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WIDTH – Different product lines the company carries.

LGE– 13 lines.

Water purifier

Air PurifierAir Conditioner

Washing machine

Vacuum cleaner

Microwave oven Computers

Mobiles

Refrigerator

Audio

Video

Television Ref compressor

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LENGTH– Total number of items in the mix.

Length of LGE – 1579

Total Length

No of Lines

AVERAGE LENGTHT

= 1579 / 13

Average Length = 121. 5

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DEPTH - Variants offered in each product line.

Example: LGE AC has 434 models in 3 sizes like 1, 1.5, 2 tons.

Depth = Models * Sizes

= 434*3

Depth = 1302

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Average Depth

( X + Y + Z )

( Xn + Yn + Zn )

Average Depth

X – Depth of AC

Y - Depth of Mobile

Z - Depth of TV

Xn – No of models in AC

Yn - No of models in mobiles

Zn - No of models in TV

This formula is for only make you to understand, it is not given in the book.9

CONSISTENCY - How closely related the various products lines

are in end use, production requirement,

distribution channels.

LG - Products are highly related and can obtained from the same

outlet. So it has high consistency.

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THANK YOU!