Lgbt tourism initiative community marketing insights

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Transcript of Lgbt tourism initiative community marketing insights

Page 1: Lgbt tourism initiative community marketing  insights

LGBT TourismCommunity Marketing inc.

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CMI’s LGBT Tourism Practice

CMI has supported the LGBT tourism and hospitalityindustries with LGBT research, conferences andtraining since our founding in 1992!The facts are plain: LGBTs travel more, spend more andhave the largest amount of disposable income.Undaunted by events in the news, LGBT travelers makeup 5% to 10% of the travel industry—or more. Mostcritically, their travel dollars go to suppliers anddestinations that recognize their unique buyingpreferences and offer them differentiated value.

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Tourism Practice

LGBT Tourism Statistics & Research Report Download TAG Approved® Accommodations Program GLCVB for Destinations 17th Annual Conference on LGBT Tourism &

Hospitality (Las Vegas) Hawaii Symposium on LGBT Tourism (Maui and

Waikiki) LGBT Tourism & Hospitality Symposium (@ LGBT

Week NYC) Custom Tourism/Hospitality Workshops & Webinars

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LGBT Tourism Statistics & Research Report Download

With more than 3,000 qualified, group delegaterespondents, this LGBT tourism-devoted study offersimportant experiences about purchasers who might become to through LGBT-committed promoting activities.Notwithstanding the Tourism Study, CMI producesonline overviews, center gatherings, field studies andconsumer loyalty assessments for a wide assortment ofcustomers. In the previous year alone, CMI gathered andbroke down more than 100,000 LGBT review reactions.

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TAG Approved® Accommodations Program

A unique program for “LGBT-friendly” hotels, resorts and B&Bs

TAG Approved was propelled in 1997 to help housingviably reach and delicately serve the LGBT people group.Today, more than 1,000 properties are included in theprogram, around the world. Any truly LGBT-invitingconvenience (from little boutique lodgings to extensive,hailed chains) may partake the length of the propertymeets the TAG Approved acknowledgment norms.

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GLCVB for Destinations

GLCVB Destinations: A Powerful and Affordable BenefitsProgram for Convention & Visitors Bureaus, DMOs, andGovernment Tourism Office

Our inventive Gay and Lesbian Convention and VisitorsBureau (GLCVB) program offers a turn-key answer formarket achievement, giving master guidance andmeeting alongside the benefit of joining forces with theabsolute most dynamic and element LGBT-accommodating goals around the world.

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LGBT Tourism Conference

Don't miss the LGBT tourism & hospitality industry'spremiere destination for market education, networkingand fun!

CMI conduct time to time conferences for LGBT tourismand hospitality industry. Even in 2016 we are going tohave three days seventeenth conference in December.Inviting more than 30 speakers!

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LGBT Hawaii Symposium

A Productive Session of Education and Networking:Research, Insights, Strategies and Case StudiesPresenting a comprehensive research, advertising,marketing, and communications forum that will help youbetter understand and serve LGBT travelers.Audience: Perfect for marketing, advertising and PRexecutivesGain practical take-always and new approaches from ourown team, and from key Hawaii strategic partners.

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3rd Annual LGBT Tourism & Hospitality Symposium

The 3rd Annual LGBT Tourism & Hospitality Symposiumis part of an expanded week of programming, called"LGBT Week."

Presenting a comprehensive research, advertising,marketing, and communications forum that will help youbetter understand and serve LGBT travelers.

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LGBT Workshops & Custom Training

Thomas Roth and David Paisley, leaders of theCommunity Marketing & Insights team, have developedand presented LGBT educational workshops and trainingsessions since 1993.Cost-Effectively Reach—and Professionally Serve—theLGBT CommunitiesLearning from Case Studies: What makes a product,service or supplier “LGBT-Friendly?”Market Research Review & Interpretation: Trends andinsights from two decades of LGBT market studies.

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Contact Us

Community Marketing, Inc.

584 Castro St. #834San Francisco, CA 94114-2512 USA

Voice: +1 (415) 437-3800Fax: +1 (415) 552-5104

E-mail: [email protected]