LGBT Social Media Marketing for 2014

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8/1/2014LGBT Social Media & Web 2.0 Marketing

1Advanced LGBT MarketingPart 1 The Concepts

8/1/2014LGBT Online & Social Media Marketing

#MakeYourHashtagsCount2

LGBT Online MarketingSocial Media numbers in 2014

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8/1/2014LGBT Online & Social Media Marketing6LGBT Online MarketingEvolution of Online Activity


7Interpersonal Marketing

Merging PR, Advertising & Social Media with...The Power of Individuals, their Interactions and their Relationships! interpersonal [ nt?r prss?n'l ] 1.of relationships between people: concerning or involving relationships between people LGBT Online Marketing8/1/2014LGBT Online & Social Media Marketing

Social Media & Web 2.0Interpersonal Marketing Merging PR, Advertising & Social Media

8/1/2014LGBT Online & Social Media Marketing9LGBT Online MarketingInterpersonal Marketing Merging PR, Advertising & Social Media


LGBT Online MarketingInterpersonal Marketing Merging PR, Advertising & Social Media


LGBT Online MarketingInterpersonal Marketing Merging PR, Advertising & Social Media

8/1/2014LGBT Online & Social Media Marketing12LGBT Online MarketingThe Strategy


13LGBT Online MarketingHyper-Targeted Programmatic Online Ad Buying








17LGBT Online MarketingHyper-Targeted Programmatic Online Ad Buying - MOBILE


18LGBT Online MarketingHyper-Targeted Programmatic Online Ad Buying - MOBILE




20LGBT Online MarketingSocial Media and the Amplifying EffectReach Friends of Friends


21LGBT Online MarketingFacebook.com The Social Media Amplifying EffectFriends of Friends

Goal is to get folks toComment, Like or Share8/1/2014LGBT Social Media & Web 2.0 Marketing

22LGBT Online Marketing

8/1/2014LGBT Social Media & Web 2.0 Marketing23LGBT Online MarketingFacebook.com Photos Connected with Business + Tagging

8/1/2014LGBT Social Media & Web 2.0 Marketing24LGBT Online MarketingInstagram Photos Connected with Business + Hashtags(both business and user-generated content)


25LGBT Online MarketingInstagram Photos Connected with Business + Hashtags(both business and user-generated content)




Photos Unique Idea for promotion on social media27LGBT Online Marketing












Photos Unique Idea for promotion on social media33LGBT Online MarketingPhotos be creative with photo tagging and event promotions


We took their photos and handed them a business card-sized promotional piece, pointing them to the Facebook fan page to tag themselves in the photo34LGBT Online Marketing


Photos Unique Idea for promotion on social mediaPhoto is taken and a printout is handed to them with identifying number for photo. Program is fully optimized for smartphones and social media sharing, with corporate sponsor branding prominent throughout the campaign.35LGBT Online Marketing

8/1/2014LGBT Social Media & Web 2.0 MarketingPhotos Unique Idea for promotion on social media


8/1/2014LGBT Social Media & Web 2.0 MarketingPhotos Unique Idea for promotion on social media

You can see how photos were spread via social media37LGBT Online MarketingPhotos #hashtag photo contests

8/1/2014LGBT Social Media & Web 2.0 MarketingPost a meal using Instagram, hashtag it #dinela, and you could win a stay at the Thomson Beverly Hills and dinner at Caulfield's Bar and Dining Room and a weekend use of a 2013 Cadillac ATS.

For those of you who have been working out SO HARD.... wouldn't you like to show off your results at White Party!? Take a pic of your bod during your #WhitePartyWorkOut and share it with us on Instagram and Twitter! Our favorite guys win FREE TICKETS!

So you've just bought your ticket to White Party... now it's time to get the party essentials! Get in on our Instagram contest by hashtagging #ImGoingToWhiteParty and win a weekend worth of treats sponsored by Stoli Vodka and Monster Energy. If that's not enough, we'll also give you Andrew Christian undies and a mega bottle of wet lube! Who's in??

How are YOU getting fit for WHITE PARTY PALM SPRINGS? Show us your #WhitePartyWorkOut on Instagram and Twitter! We might just give you FREE tickets!38LGBT Online Marketing

8/1/2014LGBT Social Media & Web 2.0 MarketingPhotos & Video #hashtag contests on Instagram, YouTube and Vine

39LGBT Online MarketingVine 6-Second Videos Connected with Business + Hashtags(both business and user-generated content)


40LGBT Online MarketingAdvanced Facebook Strategies: Postings by Others

8/1/2014LGBT Social Media & Web 2.0 Marketing41LGBT Online MarketingAdvanced Facebook Strategies: Postings by Others

Tip link using @8/1/2014LGBT Social Media & Web 2.0 Marketing42LGBT Online Marketing

8/1/2014LGBT Social Media & Web 2.0 Marketing@ Symbol now on LinkedIn, Twitter, Facebook and Google+

43LGBT Online MarketingPost Once Spread the Word

8/1/2014LGBT Social Media & Web 2.0 Marketing44LGBT Online MarketingPost Once Spread the Word

8/1/2014LGBT Social Media & Web 2.0 Marketing45LGBT Online MarketingBoost Post: pay to advertise a post to increase its reach


46LGBT Online MarketingThe Power of Search

Results are custom for each individual & use social media more and more to determine search results8/1/2014LGBT Social Media & Web 2.0 Marketing

47LGBT Online MarketingGoogle Search Personal Results


48LGBT Online Marketing8/1/2014LGBT Social Media & Web 2.0 MarketingGoogle Search Integrates with Twitter and Google Plus

49LGBT Online MarketingBings Integration with Facebook


50LGBT Online MarketingThe Power of LinkedIn

Its no longer just about finding a job!8/1/2014LGBT Social Media & Web 2.0 Marketing

51LGBT Online MarketingLinkedIn Strength


52

LGBT Online MarketingLinkedIn Groups

8/1/2014LGBT Social Media & Web 2.0 Marketing53LGBT Online MarketingLinkedIn Groups

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LGBT Online MarketingLinkedIn Groups

8/1/2014LGBT Social Media & Web 2.0 Marketing55LGBT Online MarketingManually promote blog with LinkedIn Group

8/1/2014LGBT Social Media & Web 2.0 Marketing56LGBT Online MarketingLinkedIn Business Profile


57LGBT Online MarketingLinkedIn Business Profile with Link Post Statistics


58LGBT Online MarketingLinkedIn Sponsored Post Advertising


59LGBT Online MarketingTwitter Paid Advertising

8/1/2014LGBT Social Media & Web 2.0 Marketing60LGBT Online MarketingTwitter Main Ad Dashboard


61LGBT Online MarketingTwitter Main Ad Dashboard Promoting Selected Tweets


62LGBT Online MarketingTwitter Main Ad Dashboard Key Word and #hashtag Targeting


63LGBT Online MarketingLGBT Influencers

Now its time to start really thinking about Influencers8/1/2014LGBT Social Media & Web 2.0 Marketing

64LGBT Online MarketingPower of Influencers: Engaging and Interacting with Conversations

8/1/2014LGBT Social Media & Web 2.0 Marketing65LGBT Online MarketingMeasuring the Power of an Influencers Individual Reach


66LGBT Online MarketingMeasuring Reach and Impressions with TweetReach.com


67LGBT Online MarketingFacebook Insights and Reporting

8/1/2014LGBT Social Media & Web 2.0 Marketing68LGBT Online MarketingAdvanced Analytics SimplyMeasured.com



8/1/2014LGBT Social Media & Web 2.0 Marketing71Social Media & Web 2.0Case Studies

Including demonstrating thepower of the #hashtag8/1/2014LGBT Social Media & Web 2.0 Marketing

72Social Media & Web 2.0Case Study 1: IGLTA Convention

Hashtag was #IGLTA2013Above display was present in registration area, lobby and presentation rooms, receptions and meals of convention8/1/2014LGBT Social Media & Web 2.0 Marketing73Social Media & Web 2.0#IGLTA2013 as seen on Twitter

8/1/2014LGBT Social Media & Web 2.0 Marketing74Social Media & Web 2.0#IGLTA2013 as seen on TagBoard

8/1/2014LGBT Social Media & Web 2.0 Marketingwww.TagBoard.com/IGLTA2013The convention story comes to life75Social Media & Web 2.0#IGLTA2013 as seen on TagBoard






8/1/2014LGBT Social Media & Web 2.0 Marketingwww.TagBoard.com/IGLTA2013The convention story comes to life81Social Media & Web 2.0#IGLTA2013 as measured by TweetReach.com(both business and user-generated content)

8/1/2014LGBT Social Media & Web 2.0 Marketing82Social Media & Web 2.0#IGLTA2013 as measured by TweetReach.com(both business and user-generated content)

8/1/2014LGBT Social Media & Web 2.0 Marketing83Social Media & Web 2.0Postings as measured on Facebook(both business and user-generated content)


8/1/2014LGBT Social Media & Web 2.0 Marketing85Social Media & Web 2.0Note on #hashtag

Now supported by Twitter, Instagram, Vine, and Google Plus as of June 2013, working in Facebook as well.

# and @ symbols becominguniversal in social media8/1/2014LGBT Social Media & Web 2.0 Marketing

86Social Media & Web 2.0How to Choose #hashtags to use

Look at it as Search Engine Optimization (SEO), but for social media.

Options include: - Region: #GayMiami - Theme: #GaySports - Unique: #CMI20148/1/2014LGBT Social Media & Web 2.0 Marketing

87Social Media & Web 2.0Case Study 2: Dunes Resort

Gay Resort & Entertainment Complex Saugatuck, MI8/1/2014LGBT Social Media & Web 2.0 Marketing88Social Media & Web 2.0Consolidation of Social Media Activity

Introducing RebelMouse.comConsolidates Google Plus, Instagram, Twitter, Facebook, Tumblr and more into one summary presentation for you and your viewers8/1/2014LGBT Social Media & Web 2.0 Marketing89Social Media & Web 2.0Consolidation of Social Media Activity

Introducing RebelMouse.comConsolidates Google Plus, Instagram, Twitter, Facebook, Tumblr and more into one summary presentation for you and your viewers8/1/2014LGBT Social Media & Web 2.0 Marketing

90Social Media & Web 2.0Posting of Social Media accounts

Makes it easy for resort and bar patrons to include Dunes Resort when they are:

Checking in on FourSquareChecking in on FacebookUploading and tagging photos on InstagramUploading and tagging videos on YouTube and Vine

8/1/2014LGBT Social Media & Web 2.0 Marketing91Social Media & Web 2.0Posting of Social Media accounts

Another example weve found recently promoting social media direct to consumers8/1/2014LGBT Social Media & Web 2.0 Marketing92Social Media & Web 2.0Posting of Social Media accounts

How a hotel uses their own check-ins, with photos, to promote their business on FourSquare as well.8/1/2014LGBT Social Media & Web 2.0 Marketing93Social Media & Web 2.0

8/1/2014LGBT Social Media & Web 2.0 Marketing#hashtags in action on Facebook

(both business anduser-generated content)94Social Media & Web 2.0Consolidated Summary of Social Media Activity

Measuring and viewing impact of #DunesResort(both Dunes Resort and user-generated content summary)www.TagBoard.com/DunesResort8/1/2014LGBT Social Media & Web 2.0 Marketing95Social Media & Web 2.0Consolidated Summary of Social Media Activity

Measuring and viewing impact of #DunesResort(both Dunes Resort and user-generated content summary)www.TagBoard.com/DunesResort8/1/2014LGBT Social Media & Web 2.0 Marketing96Social Media & Web 2.0Consolidated Summary of Social Media Activity

8/1/2014LGBT Social Media & Web 2.0 MarketingMeasuring and viewing impact of #DunesResort(both Dunes Resort and user-generated content summary)www.TagBoard.com/DunesResort97Social Media & Web 2.0#DunesResort as measured by TweetReach.com(both business and user-generated content)

8/1/2014LGBT Social Media & Web 2.0 Marketing98Social Media & Web 2.0#DunesResort as measured by TweetReach.com(both business and user-generated content)



8/1/2014LGBT Social Media & Web 2.0 Marketing101Social Media & Web 2.0Case Study 4: Destination Halifax

Social Media Promotion for RainbowHalifax.com #RainbowHalifax8/1/2014LGBT Social Media & Web 2.0 Marketing102Social Media & Web 2.0Goal: To promote this LGBT destination microsite via social media

8/1/2014LGBT Social Media & Web 2.0 MarketingTagline: Open arms welcome you to Halifax, Nova Scotia, a breath of fresh air on Canada's East Coast where vibrant LGBT culture is woven into every aspect of the city.103Social Media & Web 2.0Step 1: Scoop.its LGBT Canada and LGBT Destinations

8/1/2014LGBT Social Media & Web 2.0 MarketingWe started with Scoop.it, using this sites social media curating and distribution tools to automatically post this in Facebook, Twitter, LinkedIn and Tumblr.104Social Media & Web 2.0Step 1: Scoop.its LGBT Canada and LGBT Destinations

8/1/2014LGBT Social Media & Web 2.0 MarketingScoop.its incredible social media sharing capabilities.

105Social Media & Web 2.0Step 2: Posted this on the Travel Gay Canada website


106Social Media & Web 2.0Step 3: Posted this on the GayMonde.com LGBT Travel website


107Social Media & Web 2.0Step 4: Converted this editorial into an e-mail campaign

8/1/2014LGBT Social Media & Web 2.0 MarketingDistributed to several thousand LGBT travel consumers in Canada108Social Media & Web 2.0Step 5: Posted on Travel Gay Canadas Facebook page

8/1/2014LGBT Social Media & Web 2.0 MarketingShared with several LGBT travel groups using share feature, reaching several thousand members; Advertised using Boost Post feature109Social Media & Web 2.0Snapshot of Gay Travel Facebook group share

8/1/2014LGBT Social Media & Web 2.0 MarketingShared with several LGBT travel groups using share feature, reaching several thousand members; Advertised using Boost Post feature

110Social Media & Web 2.0Step 6: Posted on Travel Gay Canadas LinkedIn Group

8/1/2014LGBT Social Media & Web 2.0 MarketingShared with several LGBT travel groups on LinkedIn, including Gay & Lesbian Travel Forum and Gay & Lesbian Tour Operators Group reaching approx. 2,500 members111Social Media & Web 2.0Snapshot of Gay & Lesbian Travel Forum share

8/1/2014LGBT Social Media & Web 2.0 MarketingShared with several LGBT travel groups on LinkedIn, including Gay & Lesbian Travel Forum and Gay & Lesbian Tour Operators Group reaching approx. 2,500 members

112Social Media & Web 2.0Step 7: Posted on Google Plus

8/1/2014LGBT Social Media & Web 2.0 MarketingShared with Pink Banana Medias LGBT Travel circle113Social Media & Web 2.0Step 8: Posted on Twitter

8/1/2014LGBT Social Media & Web 2.0 MarketingPosted on @TravelGayCanada and @GayMondeTravelmonitoring reach of #RainbowHalifax

114Social Media & Web 2.0So what can we do for you?

Reach the Gay & Lesbian CommunityLeverage the Power of Social Relationships

8/1/2014LGBT Social Media & Web 2.0 Marketing115Social Media & Web 2.0So what can we do for you?

We can work with you on strategy and implementation to reach your target market in the LGBT community online, via:Social Media DistributionE-Mail & Banner Ad campaignsOnline editorial, photos and video

Typical client price range is from $1,000 per month to $10,000 per month

8/1/2014LGBT Social Media & Web 2.0 MarketingMerging PR, Advertising & Social Media with...The Power of Individuals, their Interactions and their Relationships!

116Questions?Matthew [email protected](323) 963-3653

Los Angeles | New York

8/1/2014LGBT Social Media & Web 2.0 Marketing117

LGBT Social Media Marketing for 2014

Business

Transcript of LGBT Social Media Marketing for 2014