LexisNexis - Media Kit 2015 · 2014. 12. 18. · 1.67” x 0.83” (120 pixels wide x 60 pixels...

Media Kit 2015Media solutions to reach Canada’s high net worth legal professionals quickly and effectively.

2 | The Lawyers Weekly Media Kit 2015

The Lawyers Weekly — Print and Digital


Profile

Now in its 33rd year as Canada’s premier national weekly legal news source, The Lawyers Weekly, available in digital and print, provides lawyers with information essential to building and maintaining a successful practice in today’s competitive business environment. The Lawyers Weekly is published 48 times each year and is read by lawyers, judges and other legal professionals across Canada each week.

With 27,844* copies distributed throughout Canada each week, The Lawyers Weekly is one of the most highly recognized brands in Canada’s legal industry, read by both private practice and corporate lawyers. Readership is enhanced with over 8,435* site licences seats in for major law firms, government departments, academic institutions and research libraries.

The Lawyers Weekly’s hard-hitting news, opinion and feature articles give legal professionals the information they need to make key decisions in their business lives. Each issue contains:

• Informative analysis of significant decisions from all levels of court across Canada, with commentary from legal experts and the lawyers involved in the proceedings.

• Timely coverage of law firm mergers, law firm and judicial appointments, legal seminars and conferences, law society proceedings and bar association activities.

• A “Digest” of recent decisions, featuring summaries of the most important recent court rulings.

• A “Business & Careers” section, offering articles and commentary on the business of the practice of law and career advice for lawyers at all stages, from associates to partner. This section features the latest developments in technology, management, marketing, recruitment and professional development.

• A “Names in the News” section, dedicated to keeping readers up-to-date on the movers and shakers in the Canadian legal world through in-depth profiles and a weekly column.

• Profiles of key players in the Canadian legal profession.

As an advertiser, take advantage of frequency and multi-product discounts that give you cost-effective ways to achieve a consistent presence. Advertise in The Lawyers Weekly and increase your brand’s exposure and top-of-mind awareness.

*CCAB Circulation Brand Report September 2014


The Lawyers Weekly — Print and Digital The Lawyers Weekly — Print and Digital

Please forward all artwork for The Lawyers Weekly to: [email protected] and your sales representative

2015 Editorial Calendar (48 Issues)

Issue Date Booking and Material Closing Date Focus Topic 1 Focus Topic 2

January 16 January 2 Insurance Energy Law

January 23 January 9 Intellectual Property Environmental Law

January 30 January 16 Business Law Civil Litigation

February 6 January 23 Personal Injury Personal Injury

February 13 January 30 Alternative Dispute Resolution Health Law

February 20 February 6 Family Law Securities Law

February 27 February 13 Real Property Criminal Law

March 6 February 20 Labour & Employment Wills, Estates, Charities & Trusts

March 13 February 27 Business Law Intellectual Property

March 20 March 6 Tax Law Labour & Employment

March 27 March 13 Insurance Media Law

April 3 March 20 Alternative Dispute Resolution International Trade

April 10 March 27 Family Wills, Estates, Charities & Trusts

April 17 April 3 Mining Law Health Law

April 24 April 10 Real Property Aboriginal Law

May 1 April 17 Personal Injury Personal Injury

May 8 April 24 Intellectual Property Insurance

May 15 May 1 Business Law Cross-border Law

May 22 May 8 Labour & Employment Immigration

May 29 May 15 Family Law Civil Litigation

June 5 May 22 Information Technology Criminal Law

June 12 May 29 Insurance Municipal Law

June 19 June 5 Alternative Dispute Resolution Environmental Law

June 26 June 12 Personal Injury Personal Injury

July 3 June 19 Real Property Intellectual Property

July 10 June 26 Labour & Employment Privacy Law

July 17 July 3 Business Law International Trade

July 24 July 10 Family Law Mining Law

August 14 July 24 2015 CBA Conference 2015 CBA Conference

August 21 August 7 Energy Law Insurance

August 28 August 14 Real Property Constitutional Law

September 4 August 21 Civil Litigation Biotechnology Law

September 11 August 28 Personal Injury Personal Injury

September 18 September 4 Alternative Dispute Resolution Intellectual Property

September 25 September 11 Family Law Labour & Employment

October 2 September 18 Information Technology Bankruptcy and Insolvency

October 9 September 25 Real Property Environmental Law

October 16 October 2 Business Law Media Law

October 23 October 9 Criminal Law Immigration

October 30 October 16 Alternative Dispute Resolution Legal Aid & Pro Bono Law

November 6 October 23 Personal Injury Personal Injury

November 13 October 30 Family Law Cross-border Law

November 20 November 6 Information Technology Bankruptcy and Insolvency

November 27 November 13 Health Law Intellectual Property

December 4 November 20 Wills, Estates, Charities & Trusts Civil Litigation

December 11 November 27 Alternative Dispute Resolution Administrative Law

December 18 December 4 Personal Injury Personal Injury

December 25 December 11 Real Property Criminal Law



Inserts and Polybags

Reach your target audience with personally addressed, highly visible direct mail solutions. Announcement cards, catalogues, postcards, flyers, newsletters and brochures can all be inserted into the pages of The Lawyers Weekly. For additional impact, place your insert on the outside of the publication, wrapped in a polybag. Your message is sure to get noticed!

Inserts and polybags are an efficient, affordable alternative to list rentals. Select full-run distribution, or targeted postal code areas to reach your audience.

For maximum impact, combine inserts and polybags with on-page advertising and teasers – the affordable alternative to direct mail.

Full Run Zoned

Insert $185 per 1,000 $237 per 1,000

Polybag $299 per 1,000 $345 per 1,000(includes one insert piece)

Maximum Size: 8 1/2” x 11” (folded to 8 1/2” x 5 1/2”) piece.

Weight: Maximum 5 grams. Overweight charges apply.

Booking Deadline: Inserts must be booked at least three weeks in advance.

Material Deadline: Your inserts must arrive no later than the Monday, 11 days prior to the issue date.

Shipping Instructions: Please ship sufficient quantities directly to:Reliable Bookbinders20 Rolark DriveScarborough, ON M1R 4G2Tel: 416-291-5571Fax: 416-291-3669All boxes must be marked “THE LAWYERS WEEKLY” with issue date and quantities.

Classified Advertising

Word ads:

$66 for the first 15 words and $1.75 for each word after.

Box Number: $60 per advertisement.

All advertising copy subject to approval of the publisher.

To book your classified advertisement in The Lawyers Weekly, please email us at: [email protected]

Note: Rates do not include applicable taxes.




2015 Display Advertising Rates (48 Issues per Year) — Rates per Issue and Frequency Discount Schedule

Size (width x height) 1–3 times 4–11 times 12–20 times 21–30 times 31+ times

FULL PAGE $7,345 $6,510 $5,950 $5,385 $4,720

10 1/4” x 14” (980 agates / 5 x 196 agates)

MAGAZINE PAGE $4,190 $3,715 $3,395 $3,080 $2,700

8” x 10” (560 agates / 4 x 140 agates)

HALF PAGE $3,745 $3,325 $3,025 $2,740 $2,420

10 1/4” x 7” (500 agates / 5 x 98 agates)

ONE-THIRD PAGE $2,255 $1,985 $1,815 $1,640 $1,465

6” x 7” (300 agates / 3 x 98 agates)

ONE-QUARTER PAGE $1,895 $1,670 $1,535 $1,390 $1,215

4” x 9” (252 agates / 2 x 126 agates)

ONE-SIXTH PAGE $1,265 $1,115 $1,035 $965 $820

4” x 6” (170 agates / 2 x 84 agates

ONE-EIGHTH PAGE $865 $770 $705 $635 $570

4” x 4 1/2” (120 agates / 2 x 63 agates)

PROFESSIONAL CARD $460 $395 $360 $330 $295

4” x 2 1/8” (60 agates / 2 x 30 agates)

EAR LUG $905 $800 $730 $660 $590

2” x 1”

BASEBAR $1,790 $1,600 $1,451 $1,335 $1,155

10 1/4” x 2 1/8” (150 agates / 5 x 30 agates)

Agency Commission — 15% of gross billings to accredited agencies only.Surcharge for guaranteed position — 10%.Typesetting Fee — 18% (if applicable).


Process Colour $965 Extra One Colour $385 Extra





Ad Sponsorship Package — Digital Edition Only (See Digital Production Requirements, page 8)

Available to a single advertiser per issue — $900 per issue

Package includes:

1. Exclusive ad presence on that week’s email notification

2. Landing page navigation bar — top right, with logo throughout issue

3. Prominent cover landing page ad

Solutions Bundle for Career Advertising

With so many print and online advertising possibilities, we have simplified the decision-making process. Combine the power of Ontario Reports, The Lawyers Weekly and TotalLegalJobs.ca to reach a regional, national and worldwide audience and find the perfect candidate.

The Solutions Bundle includes:

• Ontario Reports – print and digital editions reaching over 51,000 lawyers, judges and paralegals in Ontario each week

• The Lawyers Weekly – print and digital editions, Canada’s national legal newspaper

• LawyersWeekly.ca, the online destination for the legal community in Canada

• A 30-day posting on TotalLegalJobs.ca, the online site dedicated to legal jobs in Canada

Maximize audience reach and frequency through the effective combination of online and multiple print insertions. These bundles often save customers 20% or more. For rates, please contact your Account Executive

Cover Landing Page



Email Notification

The Lawyers Weekly Web Site


Profile

Online advertising is one of the most efficient ways to increase exposure to your brand message. Updated with each issue, LawyersWeekly.ca contains current news stories and other important information that encourages the legal community to visit the site regularly.

Bold graphics, compelling content, and an easy-to-read format make LawyersWeekly.ca a destination for legal professionals across Canada, and a must for your advertising program.

The Lawyers Weekly Web Sitew w w . l a w y e r s w e e k l y . c a

2015 Banner Advertising Rates

Size (width x height) Rate* (per month)

WIDE SKYSCRAPER 2.2” x 8.3” (160 pixels wide x 600 pixels high) $1,055— remains until refresh or new viewer

TOP LEFT OR RIGHT TILE1.67” x 0.83” (120 pixels wide x 60 pixels high) $465 — remains until refresh or new viewer

BOTTOM HORIZONTAL FOOTER/BASEBAR 6.5” x 0.83” (470 pixels wide x 60 pixels high) $580— appears when scrolling to lower portion of the page

BOTTOM LEFT OR RIGHT TILE 1.67” x 0.83” (120 pixels wide x 60 pixels high) $350 — appears when scrolling to lower portion of the page

*Minimum 4-month requirement.

Links:All advertisements include a hotlink to your website.

Production Details:Advertisers to supply creative in final GIF or JPEG format. Advertisement files must not exceed 150K.



Please forward all artwork for The Lawyers Weekly Web Site to: [email protected] and your sales representative

Production Requirements


This checklist serves as a guide for agencies and in-house art departments to prepare artwork for our print publications.

Artwork that fails to conform to these requirements may result in inferior reproduction. Please feel free to contact us to discuss any artwork concerns you may have. Preferred file formatHigh-resolution, properly prepared PDF

Line Screen Values Halftones — 300 dpi Line Art — 1200 dpi (minimum)

Background Screen Tints Not less than 10%

File Compatibility Platforms and file formats:

Windows® Platform File Format

Adobe® Indesign® CS2–CS4 .indd

QuarkXPress™ 5.0–6.5 .qxd

Adobe® Illustrator® .eps

Adobe® Acrobat® 5.0 / 9.0 .pdf

Microsoft® Office .doc

We are able to uncompress files packaged with StuffIt and Zip. Please do not submit files in Photoshop. Embedded Fonts and Graphics • Embed all fonts in PDF files. We cannot accept MAC fonts. Please ensure they are compressed prior to transmission.

• Preflight Files — Prior to submitting files, please verify that all fonts, logos and graphics (i.e., all support files) are included with the final assembly file and that all images are at a minimum resolution of 300 dpi and all text at a minimum of 800 dpi. Layout • Ensure ads conform to the proper ad size as per the respective media kit and that files are constructed on one page. Image Files • Ensure only the files being used for print are supplied and clearly marked. • Avoid using hairline rules. Colour Variances and Registration • Colour density — some variance of +/- 10% may occur. • Registration — +/-0.015” between colours is standard tolerance (e.g., paper stretch across press, press movement, etc.) Print Artwork Submission Addresses Send your advertisement as an attachment via email: Ontario Reports [email protected] The Lawyers Weekly [email protected] The Bottom Line [email protected]

Print Production Requirements

Ad Sponsorship Package* — Ontario Reports • Email Notification Ad — 150 pixels wide x 180 pixels high • Landing Page Navigation Bar logo — up to 200 pixels wide x 28 pixels high • Tile ad (below Table of Contents) — 180 pixels wide x 150 pixels high Ad Sponsorship Package* — The Lawyers Weekly • Email Notification Ad — 150 pixels wide x 180 pixels high • Landing Page Navigation Bar logo — up to 200 pixels wide x 28 pixels high • Cover Landing Page Ad — submit a PDF file, 300 dpi, the width to be 5.5 inches

Leaderboard Sponsorship Package

• Email Notification Ad — 660 pixels wide x 90 pixels high• Supported Media — .jpg, .gif, animated gif

* We are unable to accept animated .gifs for the Ad Sponsorship Package Submit all ads in high resolution (min. 300 dpi).

Submit digital ads for Ontario Reports and The Lawyers Weekly to: [email protected]. Video Material Specifications • 15 MB or smaller • Under 2 minutes of playing time • We accept the following video formats:

For videos, you must submit two files as follows: Video file Identify the video file with firm or company name, issue date and ad title in the subject line of your email.

Submit the video file to FTP site: uploads.texterity.com username: lexisads password: ad1nf0 Ad file Submit a properly prepared PDF to [email protected] or [email protected] and your sales representative

Digital Production Requirements

LexisNexis Canada Inc. 123 Commerce Valley Drive East, Suite 700Markham, Ontario L3T 7W8 CANADA

Tel.: 905-479-2665Toll-Free Tel.: 1-800-668-6481Fax: 905-479-3758

Movie Picture Experts Group .mpeg

Windows Media Video .wmv

QuickTime Movies .mov

Flash Video .flv

Real Media .rm

Video Object .vob

AudioVideo Interleave .avi

LexisNexis - Media Kit 2015 · 2014. 12. 18. · 1.67” x 0.83” (120 pixels wide x 60 pixels...

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