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LEVELUP BRAND

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¶/(9(/83·�SURPRWLRQDO�PDWHULDO�demonstrates the strength of the brand. The brand identity is reflected across a range of relevant products such as sport bags, clothing and water bottles. The business cards will also demonstrate the brand and the concept specifically by using the brick shape and de-bossing throughout.

The promotional material will also expand into ambient advertising and printing ephemera.

PROMOTIONAL MATERIAL

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¶7KH�SDFNDJLQJ�RU�WKH�SURGXFWV�ZLOO�be the shape of a brick and will also visually look like a brick to FRPPXQLFDWH�¶+LWWLQJ�WKH�ZDOO·�ZLWKLQ�sports. This will indicate the audience gradually breaking down the wall.

The bricks/packaging will be stacked up to make the visual effect of a wall. The package is made from recycled brown card 380gsm, which creates the feel of the brick.

The packaging will have labels on the side communicating the level of the pack suitable for the audience.The levels are marked by the weight of the font.

PACKAGING

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Chocolate helps rejuvenate the energy levels, making the body IHHO�OHVV�IDWLJXHG��/HYHO�XS��helping you reach the next level.

breaking down your limits

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02,QWHUPLGLDWHmid intensitity

Chocolate helps rejuvenate the energy levels, making the body IHHO�OHVV�IDWLJXHG��/HYHO�XS��helping you reach the next level.

breaking down your limits

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Chocolate helps rejuvenate the energy levels, making the body IHHO�OHVV�IDWLJXHG��/HYHO�XS��helping you reach the next level.

breaking down your limits

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The chocolate will be 9x7 mm using dark chocolate to give the audience WKH�QXWULWLRQ·V�QHHGHG�IRU�HYHU\�VSRUWV�man. The wall effect works with the concept of breaking down the wall. Breaking off the separate bricks to perform better within their sports. (DFK�EULFN�ZLOO�EH�D�SRUWLRQ�RI�HQHUJ\�needed for the duration of the specific sport, this will be further informed by the instructional booklet seen inside the packaging.

CHOCOLATE

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They will be printed information about the product and the brand to support the visual information. The instructional booklet will be in the form of a concertina so that everything is communicated through levels. The booklet will provide information about the products and directions when to take each product and when.

This is an opportunity to advertise the app and online shop, which comes with the brand. The booklet will be found in the overall packaging. Brand guidelines will demonstrate how the brand works and how to keep the identity of the brand consistent.

PRINTED BRANDNFORMATION

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¶/(9(/83·�DSSOLFDWLRQ�ZLOO�SURYLGH�the audience with a accurate measurement of their progress within their sport. This is useful for all sports men, as they always like to know that they are improving and also setting themselves challenges.

This application will allow the audience to download from the Apple DSS�VWRUH��,W�ZLOO�DOORZ�WKHP�WR�VHH�their exercise routine, calories burnt and many other useful features.

SPORTS APP

06