Competitive Strategies in Community Forestry: Leveraging Through ...
Leveraging Your Online Community
-
Upload
small-world-labs -
Category
Technology
-
view
41 -
download
0
Transcript of Leveraging Your Online Community
Our Speakers
Joe Prosperi
Lead, Relay For Life Product Management
American Cancer Society
@prosperij
@relayforlife
Michael Wilson
CEO
Small World Labs
@wilsonmichael
@smallworldlabs
Why We Created Relay Nation
• Promote sharing of best practices
• Provide a voice
• Ensure our resources are helpful
• Encourage taking the next step
• Promote collaboration opportunities
• Get fundraisers to share
• Build year-round engagement
• Understand our supporters
Integrated
Relay For Life Website
Relay Nation Community
Event & Team Pages
Seamless
CRM & Data Warehouse
Set Higher Goals
163% Higher Goals
Not a Relay Nation Member Relay Nation Member
$ F
un
dra
isin
g G
oal
Exceed Goals More Often
0%
20%
40%
60%
80%
100%
120%
Not a Relay Nation Member Relay Nation Member
% A
ttai
nm
en
t o
f Fu
nd
rais
ing
Go
al72% More Often
Better Fundraisers!
Not a Relay Nation Member Relay Nation Member
$ D
olla
rs R
aise
d352% Increase in $ Raised Per Participant
Engagement Pyramid
•Leads others in carrying out organization’s work
•Subject matter expert, group leaderLeading
•Invested in the mission and success
•Answer questions, join & participates in groupsOwning
•Thoughtful & habitual contributions
•Volunteer, contribute contentContributing
•Simple, transactional actions
•Likes, ratings, sharesEndorsing
•Receive and read direct communications
•Provide contact information, followFollowing
•Attend event. See commercial or flyer
•Visit website or see social media updatesObserving
Source: Groundwire, Small World Labs