Leveraging User Research for Taxonomy Design
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Leveraging User Research for Taxonomy Design Sarah Barrett + Rachel Price Taxonomy Bootcamp 2016
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Transcript of Leveraging User Research for Taxonomy Design
Leveraging User Research for Taxonomy Design
Sarah Barrett + Rachel PriceTaxonomy Bootcamp 2016
Why do user research?
Why do user research?
You can’t afford not to.
Who does user research?
Who does user research?
You do user research.
Basic steps1. Define objectives
2. Recruit participants
3. Screen participants
4. Conduct interviews
5. Analyze findings
Defining your objectives:What do you really need to know?
Recruiting participants
Recruiting participantsUse a recruiter for large studies, or when your participants are not easily accessible to you.
Recruiting participantsRecruit participants yourself for small studies, or when you have direct access to participants (your co-workers).
Screening participants:Find the best candidates.
Conducting interviews
Learn to improvise.
Learn to get out of the way.
Analyzing for taxonomy implications
The axes on which they want to pivot (taxonomies)
How people need content grouped based on what they usually do (structure)
The language they use (terms)
Analyzing for taxonomy implications
The axes on which they want to pivot (taxonomies)
How people need content grouped based on what they do (structure)
The language they use (terms)
Analyzing for taxonomy implications
The axes on which they want to pivot (taxonomies)
How people need content grouped based on what they usually do (structure)
The language they use (terms)
Finding your implications
1: Collective brain dump least rigorous
2: Closed card sort style moderately rigorous
3: Open card sort style most rigorous
Outcomes of user research
Better for you,Better for your users.
“That makes sense, we should do that sometime.”
Are you thinking this right now? Not sometime. Now. Start small.
“That makes sense, we should do that sometime.”
Image credits
Arrows in targets: https://flic.kr/p/5oTsVq
Hitchcock street scene: https://flic.kr/p/qNAnSx
All other images created by the authors.
