Leveraging Tools for Social Media Campaigns

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f Home Front Communications LLC | 1121 14 th Street, NW, Washington, DC 20016 | 202.544.8400 | www.h By Alex Nelson July 16, 2009

description

This was a presentation I gave as part of a panel discussion at the American Marketing Association\'s Non-Profit Conference in Chicago.

Transcript of Leveraging Tools for Social Media Campaigns

Page 1: Leveraging Tools for Social Media Campaigns

A division of Home Front Communications LLC | 1121 14th Street, NW, Washington, DC 20016 | 202.544.8400 | www.homefront.tv

By Alex Nelson

July 16, 2009

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MYRIAD OFPLATFORMSHow Do You Optimize?

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Determine MetricsWhat are Your Goals?

Social Media is About Dialogue – Measure Engagement

Quantitative & Qualitative Analysis are Equal

Social Media is Only One Element of Your Online Strategy But Can Be Your MOST IMPORTANT

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TOOLS ACROSS PLATFORMS TO

DRIVE OUTREACH

widgets

video

fb applications

mobile applicati

ons

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FORGET

VIRAL

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THE VIDEO CLICHÉ:Content is King

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THE APPROACH:FROM A BEGINNER…

Powerful Imagery Canbe the Entire Video

(Animoto for a Cause)

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… TO A PROSimple = Effective

(Just 50 Cents)

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ALWAYS REMEMBER

…there’s no formula to making a great video, sometimes it’s

just luck

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FACEBOOK: A Necessity for Non-

Profits

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FACEBOOK PAGES

as communities

1. Discussion

2. Videos & Photos

3. Customization

4. Applications

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Visibility, Community Support, Interaction & Donation Capabilities.

You Can Even Build Your Own

FACEBOOK APPLICATIONSWhat can they do for you?

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WIDGETSNo Longer Just For Economics

Class

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Mainstream Adoption

Cross-Platform

Multiple Interactive Features

Multiple Purposes: Advertisements,

Conversation Starters, Message Drivers,

Fundraising Appeals

WHY WIDGETS WORK

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DON’T FORGET MOBILE

Facebook Has Over 30 Million Daily Mobile Users*

The IPhone Has 6.4 Million Subscribers**

The Mobile Web is Growing; What Are You Doing To Reach Supporters?

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What mobile applications

offer…• Awareness & Visibility

• Fundraising

• Social Networking

• Membership Renewals

• Grassroots Campaigning

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PSA Campaign Launched On July 4th

Some Support on Social Media Platforms

How Do You Create More Engagement?

SMOKEY’S

65th BIRTHDAY

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Our Campaign

“Happy Birthday, Smokey” Flickr Contest

Fire Awareness Widget

Interactive Quiz

Smokey Bear on Twitter

Targeted Outreach

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Contact Me:[email protected]://www.facebook.com/alexander.thomas.nelson http://www.linkedin.com/pub/dir/alex/nelsonhttp://www.twitter.com/alextnelson

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