Tools and practices for public awareness campaigns on PCIs ...
Leveraging Tools for Social Media Campaigns
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Transcript of Leveraging Tools for Social Media Campaigns
A division of Home Front Communications LLC | 1121 14th Street, NW, Washington, DC 20016 | 202.544.8400 | www.homefront.tv
By Alex Nelson
July 16, 2009
MYRIAD OFPLATFORMSHow Do You Optimize?
Determine MetricsWhat are Your Goals?
Social Media is About Dialogue – Measure Engagement
Quantitative & Qualitative Analysis are Equal
Social Media is Only One Element of Your Online Strategy But Can Be Your MOST IMPORTANT
TOOLS ACROSS PLATFORMS TO
DRIVE OUTREACH
widgets
video
fb applications
mobile applicati
ons
FORGET
VIRAL
THE VIDEO CLICHÉ:Content is King
THE APPROACH:FROM A BEGINNER…
Powerful Imagery Canbe the Entire Video
(Animoto for a Cause)
… TO A PROSimple = Effective
(Just 50 Cents)
ALWAYS REMEMBER
…there’s no formula to making a great video, sometimes it’s
just luck
FACEBOOK: A Necessity for Non-
Profits
FACEBOOK PAGES
as communities
1. Discussion
2. Videos & Photos
3. Customization
4. Applications
Visibility, Community Support, Interaction & Donation Capabilities.
You Can Even Build Your Own
FACEBOOK APPLICATIONSWhat can they do for you?
WIDGETSNo Longer Just For Economics
Class
Mainstream Adoption
Cross-Platform
Multiple Interactive Features
Multiple Purposes: Advertisements,
Conversation Starters, Message Drivers,
Fundraising Appeals
WHY WIDGETS WORK
DON’T FORGET MOBILE
Facebook Has Over 30 Million Daily Mobile Users*
The IPhone Has 6.4 Million Subscribers**
The Mobile Web is Growing; What Are You Doing To Reach Supporters?
What mobile applications
offer…• Awareness & Visibility
• Fundraising
• Social Networking
• Membership Renewals
• Grassroots Campaigning
PSA Campaign Launched On July 4th
Some Support on Social Media Platforms
How Do You Create More Engagement?
SMOKEY’S
65th BIRTHDAY
Our Campaign
“Happy Birthday, Smokey” Flickr Contest
Fire Awareness Widget
Interactive Quiz
Smokey Bear on Twitter
Targeted Outreach
Contact Me:[email protected]://www.facebook.com/alexander.thomas.nelson http://www.linkedin.com/pub/dir/alex/nelsonhttp://www.twitter.com/alextnelson
The End