Lec 13 & 14 Animal biotechnology Shah Rukh Abbas, PhD 19.2.2015 23.2.2015.
Leveraging the Rage of Shah Rukh Khan for YepMe
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Transcript of Leveraging the Rage of Shah Rukh Khan for YepMe
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BIGGEST FAN MOMENTBringing the Fans closer to the BIGGEST of all STARS in
the UNIVERSE takes the Digital Route this time
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BRIEF
A word coined for Indian movie enthusiasts and maniacs for whom movies are a religion and the stars
god
Once in a lifetime comes an opportunity when the fans gets the chance to be a part of their favorite
star’s career in one way or the other.
To be immortal.
YEPME is making this dream come true for 5 lucky fans who will meet
Shahrukh Khan.
And for 100s of others to be a part of the movie poster of Shahrukh’s
upcoming movie FAN
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• Create buzz in the market around YepMe, SRK and FAN movie
• Drive Engagement for YEPME leveraging SRK connect of the brand
• Creating and Engaging impulsive buyers to Drive Sales
THE OBJECTIVE
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Detailed plan was made to engage audience in a
campaign
Maximum Audience interaction was the
Aim through an engaging campaign
A Social campaign with
Micro-site & Powered by an Facebook App
OUR STRATEGY
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Creating a Facebook powered application to know,
How big of a Fan are you!
ROLL OUT
For Next Few WeeksVarious Publisher & Blogs were
seeded about the activity, creating a sustaining impact…
Amplified on Twitter VIA more than 200
Influencers for 15 Days
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And the News was seeded in Subtly through different Hotspots….
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More than 20,000 FANS participated!
And Counting…..
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AND THE RESULTS
Brand’s Keyword &
Hashtag trended for more
than18 Hrs
More than 87,000+ organic
conversationswere
triggered
Brand interactions
increased by 950%
than the usual!
Over 18000 Fans
participated in less than48 Hrs