Leveraging technology for real estate
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Transcript of Leveraging technology for real estate
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Leveraging Technology to Improve Your
Real Estate Business
Tony Arko – Market Advantage Real Estate
1
Chairman of Technology Committee – Dulles Area Association of REALTORS
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INFORMATION SOURCES USED IN HOME SEARCH
Inte
rnet
Agen
t
Yard
Sig
n
Open
House
Newsp
aper
Mag
azin
e
Build
er TV
Billb
oard
Relo
Compa
ny0
102030405060708090
% Home Buyers
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THE NEED FOR SPEED
Instantly
>30 Minutes
In 1 Hour
in 2 Hours
in 4 Hours
Same Day
1 Buisness Day
>1 Buisness Day
0% 5% 10% 15% 20% 25%
25%
20%
2%
3%
15%
19%
16%
0%
On-Line Prospect Response Expectations
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In-ter-net38%
REALTOR33%
Yard Sign14%
Home Builder
6%
Friend / Relative
5%Knew Seller
2%
Home Book1%
Print Media1%
How Consumer Found Home They Purchased
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GIVE’EM WHAT THEY WANT
Fastest Response
Most Qualified
Most Prepared
Seemed Responsive
Most Knowledgable
Lowest Commission
0% 10% 20% 30% 40% 50% 60%
57%
56%
49%
37%
23%
10%
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RE 1.0 Technology
Widely Accepted Uses of Technology◦Cell Phone◦Email◦Static Website◦Fax◦Lockboxes◦Photos◦MLS, Listing Sites◦Customer Relationship Management (CRM)
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RE 1.0 Tools
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Static Websites
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MLS and Listing Sites
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RE 1.0 Technology
Emerging Technology◦E Fax◦Electronic Signatures◦Video◦Single Property Websites◦Listing Aggregators◦IDX Solutions◦ZipForms
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Emerging Technology
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Single Property Websites
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www.Listhub.netListing Aggregator
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www.Postlets.com
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Web 2.0The Brave New World
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RE 2.0 - Marketing
Strategy◦Creation of Identity◦Creation of Association◦Agent Created Content and Dialog◦Consumer Indication of Interest◦Conversion to Off-line Relationship
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Creation of Identity
Who You Are◦About Pages◦Google Search Results◦Linked In Profile◦Facebook Profile◦Twitter Profile
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Google Search Results
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LinkedIn Profile
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Facebook Profile
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Creation of Association
Ways to Associate◦ Facebook Friends◦ Twitter Followers◦ Flickr Photo Album Sharing◦ Social Bookmarking◦ RSS Feeds◦ YouTube Video Channels
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Facebook Friends/Groups
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Flickr
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Social Bookmarking
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RSS Feeds
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YouTube
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Agent Created Dialog and Content
Your Voice◦Comment on Blogs◦Update Facebook ◦Tweet on Twitter◦Answer Questions on Trulia Voices◦Write a Blog
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Consumer Indicated Interest
They’re Listening◦Ask to be Friends on Facebook◦Follow on Twitter◦Subscribe to your Blog◦Comment on your Blog
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Cultivating On-Line Client Relationships
___________________________
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Conversion to Off Line Relationship
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Web 2.0 Tools
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Internet Rules I◦All internet advertisement is under the direct
supervision of the Broker◦ Instant messages are exempt so long as
previous disclosures have been made◦Chat Rooms – Disclosure must be made in
every instant that business services, recommendations or solicitations are made
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Internet Rules II
◦Banner Ads – Disclosure link must be disclosed on the banner itself, can be a hyper-link.
◦Cannot show listings “For Sale” if they are under contract or sold.
◦NAR Rule – “REALTOR” cannot be used with any adjectives
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Wordpress BlogThe Ultimate Web 2.0 Tool
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Wordpress Real Estate Blog
Built In Web 2.0 Features◦Blogging◦Video◦Featured Listings◦Search with IDX solution◦Forms for Lead Capture ◦SEO◦RSS◦Email Subscription◦Links to Twitter, Facebook, LinkedIn Profiles◦Advertising