Leveraging Social to Dominate Organic Search By Stephanie Wallace

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#SMX #23A @SWallaceSEO Leveraging Social to Dominate Organic Search SEO & Social: A Match Made In Marketing Heaven

Transcript of Leveraging Social to Dominate Organic Search By Stephanie Wallace

#SMX #23A @SWallaceSEO

Leveraging Social to Dominate Organic Search

SEO & Social: A Match Made In Marketing Heaven

#SMX #23A @SWallaceSEO

Leveraging Social to Dominate Organic Search

SEO & Social: A Match Made In Marketing Heaven

#SMX #23A @SWallaceSEO

It’s easy to get tunnel vision.

#SMX #23A @SWallaceSEO

It’s easy to get tunnel vision.

SEO is awesome!

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True success in life!

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Social…What?

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Why should we care?

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Two sides of the same coin.

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Social matters for branded search.

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Owning the SERPs.

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Social profiles = more real estate.

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Rich results.

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More rich results.

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More rich results.

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Marketers need to know how to apply SEO best practices to extend the reach of

social media marketing efforts.

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Before we go full speed ahead…

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Pick your channels.

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Where is your target audience?

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Structured Data Markup

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Schema: Structured data markup.

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31%of websites are using Schema markup

Source: queue.acm.org

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Semantic markup changes everything.

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Call out brand & product information.

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Structured data markup for social.

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Call out social channels too!

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Call out social channels too!

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Content Amplification

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Social is a channel for dialogue.

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38%of marketers publish content weekly or

more often

Source: Curata.com

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41%of people will unfollow a brand if the

content is irrelevant

Source: SproutSocial.com

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It’s an opt-in content network.

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Social media curates trust & authority.

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Use social to drive the conversation.

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Pinterest Optimization

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Pinterest: The social search engine.

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searches on Pinterest every month

2 billionSource: business.Pinterest.com

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of Pinterest searches are non-branded

97%Source: business.Pinterest.com

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Optimize your boards & pins.

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Use suggestive search for keyword research.

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Use guided search for keyword research.

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Include text overlays on pins.

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Use Schema to enable rich pins.

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YouTube Optimization

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YouTube: The 2nd largest search engine.

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30 millionvisits to YouTube per day

Source: YouTube.com

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Optimize everything.

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Optimize everything.

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Create a keyword strategy.

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Create a keyword strategy.

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Utilize tags & playlists.

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Don’t forget the links!

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Social + SEO 4EVER

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Social can increase organic footprint.

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It comes down to fundamental SEO.

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Schema is magical. And necessary!

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It’s all about building brand awareness.

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Which leads to awesomeness!

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Thank You!

Stephanie WallaceSenior Director of SEONebo

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