#SMX #23A @SWallaceSEO
Leveraging Social to Dominate Organic Search
SEO & Social: A Match Made In Marketing Heaven
#SMX #23A @SWallaceSEO
Leveraging Social to Dominate Organic Search
SEO & Social: A Match Made In Marketing Heaven
#SMX #23A @SWallaceSEO
It’s easy to get tunnel vision.
#SMX #23A @SWallaceSEO
It’s easy to get tunnel vision.
SEO is awesome!
#SMX #23A @SWallaceSEO
True success in life!
#SMX #23A @SWallaceSEO
Social…What?
#SMX #23A @SWallaceSEO
Why should we care?
#SMX #23A @SWallaceSEO
Two sides of the same coin.
#SMX #23A @SWallaceSEO
Social matters for branded search.
#SMX #23A @SWallaceSEO
Owning the SERPs.
#SMX #23A @SWallaceSEO
Social profiles = more real estate.
#SMX #23A @SWallaceSEO
Rich results.
#SMX #23A @SWallaceSEO
More rich results.
#SMX #23A @SWallaceSEO
More rich results.
#SMX #23A @SWallaceSEO
Marketers need to know how to apply SEO best practices to extend the reach of
social media marketing efforts.
#SMX #23A @SWallaceSEO
Before we go full speed ahead…
#SMX #23A @SWallaceSEO
Pick your channels.
#SMX #23A @SWallaceSEO
Where is your target audience?
#SMX #23A @SWallaceSEO
Structured Data Markup
#SMX #23A @SWallaceSEO
Schema: Structured data markup.
#SMX #23A @SWallaceSEO
31%of websites are using Schema markup
Source: queue.acm.org
#SMX #23A @SWallaceSEO
Semantic markup changes everything.
#SMX #23A @SWallaceSEO
Call out brand & product information.
#SMX #23A @SWallaceSEO
Structured data markup for social.
#SMX #23A @SWallaceSEO
Call out social channels too!
#SMX #23A @SWallaceSEO
Call out social channels too!
#SMX #23A @SWallaceSEO
Content Amplification
#SMX #23A @SWallaceSEO
Social is a channel for dialogue.
#SMX #23A @SWallaceSEO
38%of marketers publish content weekly or
more often
Source: Curata.com
#SMX #23A @SWallaceSEO
41%of people will unfollow a brand if the
content is irrelevant
Source: SproutSocial.com
#SMX #23A @SWallaceSEO
It’s an opt-in content network.
#SMX #23A @SWallaceSEO
Social media curates trust & authority.
#SMX #23A @SWallaceSEO
Use social to drive the conversation.
#SMX #23A @SWallaceSEO
Pinterest Optimization
#SMX #23A @SWallaceSEO
Pinterest: The social search engine.
#SMX #23A @SWallaceSEO
searches on Pinterest every month
2 billionSource: business.Pinterest.com
#SMX #23A @SWallaceSEO
of Pinterest searches are non-branded
97%Source: business.Pinterest.com
#SMX #23A @SWallaceSEO
Optimize your boards & pins.
#SMX #23A @SWallaceSEO
Use suggestive search for keyword research.
#SMX #23A @SWallaceSEO
Use guided search for keyword research.
#SMX #23A @SWallaceSEO
Include text overlays on pins.
#SMX #23A @SWallaceSEO
Use Schema to enable rich pins.
#SMX #23A @SWallaceSEO
YouTube Optimization
#SMX #23A @SWallaceSEO
YouTube: The 2nd largest search engine.
#SMX #23A @SWallaceSEO
30 millionvisits to YouTube per day
Source: YouTube.com
#SMX #23A @SWallaceSEO
Optimize everything.
#SMX #23A @SWallaceSEO
Optimize everything.
#SMX #23A @SWallaceSEO
Create a keyword strategy.
#SMX #23A @SWallaceSEO
Create a keyword strategy.
#SMX #23A @SWallaceSEO
Utilize tags & playlists.
#SMX #23A @SWallaceSEO
Don’t forget the links!
#SMX #23A @SWallaceSEO
Social + SEO 4EVER
#SMX #23A @SWallaceSEO
Social can increase organic footprint.
#SMX #23A @SWallaceSEO
It comes down to fundamental SEO.
#SMX #23A @SWallaceSEO
Schema is magical. And necessary!
#SMX #23A @SWallaceSEO
It’s all about building brand awareness.
#SMX #23A @SWallaceSEO
Which leads to awesomeness!
#SMX #23A @SWallaceSEO
Thank You!
Stephanie WallaceSenior Director of SEONebo
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