Leveraging social media for your job hunt
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19-Oct-2014 -
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Transcript of Leveraging social media for your job hunt
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Leveraging Social Media to Build Credibility in the Labour Market
Presented by:
Sandy Sykora: Sr. Marketing Coordinator-North America
Laura Plant: Manager, Talent Management Solutions
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Introduction
Who is Sandy? › Digital marketing enthusiast› Worked in social media for 5 years› Traveler
Who is Laura? › Talent Management Consultant› Work in HR and TM Consulting for 10 years› Workplace Behavioural Specialist
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Agenda About our Meetup Group
LinkedIn essentials
Building your online “brand”
Social etiquette for the job hunt
Building your online resume (Tools)
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Benefits of a LinkedIn Account
Highlighting your work experience
Summarizing your top skills
Showing your credentials / awards
Demonstrating your volunteering efforts
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Demonstrate your Credibility with Recommendations
Don’t be afraid to ask!
Endorse your colleagues
Make them visible on your profile
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Expand your Network
Connect with decision-makers and influencers
Reconnect with old friends and colleagues
Participate in LinkedIn groups to expand your network
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Become a Resource for your Network
Stay informed of industry trends
Participate in LinkedIn Groups
Share information with your network
Comment on network posts and updates
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Strengthen Your Profile
Be specific in your achievements, include targets
Highlight your skills…be industry specific!
Add LinkedIn applications
Include relevant links to social media and websites
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Build your Personal Brand
What is your “angle”? Think of who you want to
connect with in your job search / networking
Keep it consistent
Use available online tools to help establish your presence
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Build your Personal Brand
1. Start a Blog Create a profile/theme but keep it
consistent Write articles on topics that interest you Share articles online via social media Update, update, update!
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Build your Personal Brand
2. LinkedIn: Join industry groups Share articles, opinions and receive
feedback from the community Build your network with decision-makers /
influencers
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Build your Personal Brand
3. Join Twitter: Brand your Twitter profile - “what type of
‘expert’ are you?” Follow industry professionals and influencers Engage in the conversation Welcome others to connect on LinkedIn Link followers to your blog and relevant
articles
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Build your Personal Brand
4. Online Communities Join industry-specific communities Link others to your social media Share information with group members Attend industry events when available
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Build your Personal Brand
5. Facebook Create a branded Facebook Page Share your portfolio Include your resume (in a creative way) Use video to put a face to the name Invite professional friends to join your page
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Applying for Jobs Online
Ensure your application is RELEVANT Invite hiring managers to connect with
you online (LinkedIn, Twitter, blog etc.) Track your analytics:
› Enables you to see who is interested › Time your follow up call / email
Be mindful of social etiquette
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Building your Online Resume
Use the tools that are available:
QR Code Resume Infographic Resume Facebook Resume Video Resume Outsource for
creativity
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Connecting the Dots
How do I manage all of this? Create a schedule Use social dashboards like Hootsuite Mobile apps for quick-updates
How do I integrate all of my social media?
Always link your social media Include on resume / business cards / signature When you update one, update the others
How do I promote this to employers? Include links on your resume / application Interact with their brands online (Twitter / Facebook) Mention it in your follow up conversation
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Free Resources
Blogs:› Wordpress.com, blogger.com, tumblr.com, Flavors.me
Infographic Resume Builders:› Wordle, Hohli, Creately, Tableau, Inkscape
QR Code Generators:› Kaywa, QR Stuff, Delivr
Video :› YouTube, Camtasia Studio
Icons:› Icon Dock , Slo Dive, Design Instruct
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Thank You!
Please feel free to connect with Sandy and Laura on Twitter:
› @lauralynplant› @sandykora › @drakeintl› @drakejobs