Leveraging on Social Media to Boost Your Company's Profile
-
Upload
irvin-immanuel-liang -
Category
Business
-
view
49 -
download
0
Transcript of Leveraging on Social Media to Boost Your Company's Profile
LEVERAGING ON SOCIAL MEDIATO BOOST YOUR COMPANY’S PROFILE
WHAT is Social Media?
WHY use Social Media?
HOW to use Social Media?
WHAT IS SOCIAL MEDIA?Social Media is any kind of medium,
usually digital, that promotes interaction among people.
WHAT ARE THE TYPES OF SOCIAL MEDIA?
RELATIONSHIP NETWORKSFacebook, Linkedin, Twitter, Google+
MEDIA SHARINGYouTube, Flickr, Vimeo, Instagram, Vine, SnapChat
ONLINE REVIEWSYelp
DISCUSSION FORUMSQuora, Reddit, CozyCot
SOCIAL PUBLISHING Linkedin, Tumblr, Wordpress, Blogger, Twitter
BOOKMARKINGFlipboard, Pinterest, Feedly, StumbleUpon
INTEREST-BASEDLast.FM, Goodreads
e-COMMERCEEtsy, Pinterest
SOCIAL MEDIA
LANDSCAPE
WHY USE SOCIAL MEDIA?
COMMON MYTH
“Using social media makes my company vulnerable.”
THE ROADBLOCK“We fail to understand that while going onto social media can make us vulnerable, not embracing it will also limit
our company’s presence in this digital age.”
DID YOU KNOW?• If Facebook were to be a country, it will be the
largest nation with over 2 billion citizens
• Singapore - 5.47 million, Active Internet Users - 4.45 million. Active Social Media Accounts - 3.60 million
• Over 1.4 million Facebook users, and 1.38 million Linkedin Users
• Social Media is the source of news
DO WE REALLY NEED TO BE ON SOCIAL MEDIA?
“In an increasingly competitive business environment where investors are faced with multiple investment options, effective and timely communication is
crucial to an organisation's reputation and valuation.”
Harold Woo
• Content is King - You can become a thought-leader of your industry
• Sharing is caring - The more you share about your industry, the more rights you have to promote your brand.
• We recommend the 4:1 ERP model. Earn the Right to Promote
• Social Media is the vehicle to drive web traffic
HOW DO WE START?
Who is your target audience?B2B or B2C
Which platform should you be on?LinkedIn? Facebook? Twitter?
Do I have relevant content?Writing about your industry
WHAT CONTENTDO YOU NEED?
HOW DO YOU CREATE THEM?
THERE ARE 4 CATEGORIES OF CONTENT:
InformationalProvide information about your industry
Educational Teach your something about your industry
PromotionalTalk about your company
InspirationInspire your community
CONTENT TYPES - IMAGES
CONTENT TYPES - ARTICLES
CONTENT TYPES - VIDEOS
IDEAL LENGTH OF CONTENT
Tweet - 100 characters
Facebook post - Less than 40 characters
Blog / Article Post - 7 mins, 1600 words
Width of paragraph - 40-55 words
IN SUMMARY
Social Media is a platform of sorts that can help reach the masses.
Decide the correct target audience
Sharing content makes you becomea thought leader of your industry
THANK YOU