www.vibes.com I 312.753.6330 main I 312.589.6960 sales I hello@vibes.com I

Leveraging mobile, analytics and CRM data to (truly) close the loop

Unified view: Online and offline A unified view of a brand’s online and offline ecosystems is the next frontier for digital marketers. For years, marketers have been able to effectively track online redemption and customer behavior to paint a vivid picture of ROI. Despite the success of eCommerce, marketers recognize how important driving customers in-store is – as they’re almost twice as likely to spend more money in-store over online. Thanks to the emergence of mobile, we’re now able to help marketers leverage their online CRM data to deliver personalized mobile experiences.

How could marketers do this?Marketers need to leverage both mobile and CRM data to monitor and showcase the closed-loop experience for offline activities. The rich online data amassed can now be combined with mobile subscriber data to enrich the marketer’s view of offline activities. With this “data connection” in place, marketers can enhance a number of mobile initiatives including Mobile Wallet (Apple’s Passbook and Google Wallet), SMS and Push. A set of use cases is outlined below!

• Mobile number (ID)• Mobile preferences • Mobile behavioral data

• Customer info• Online behavioral data• Online purchase history

Mobile Wallet• Target customers who abandoned

online shopping carts with special mobile wallet offers

• Tie a mobile wallet offer to a targeted banner ad, giving customers easy, one-click access to save to wallet

• Leverage customer data to personalize mobile wallet offers with incentives that tie directly to their interests

SMS• Tie your SMS messaging strategy back

to unique campaign IDs to gauge customer behavior

• Segment and develop target lists to deliver personalized SMS messages based on subscriber preferences

• Compare mobile subscriber ROI data to other subscribers and pinpoint the true value of mobile subscribers

Push• Deliver App users actionable Push

content to drive them in-store • Identify and re-engage App downloaders

who are not using the App; direct them to specific areas of the App

• Gain valuable data on your App users’ interests, preferences and most frequented store locations

Wouldn’t it be amazing if you could show your clients the closed-loop experience for offline the same way you do for online?

Customer IDCampaign ID

1 1 1

2 22

3 33

USE CASES

www.vibes.com I 312.753.6330 main I 312.589.6960 sales I hello@vibes.com I

Think of mobile as the glue that truly brings the online and offline worlds together. From reaching out to customers who abandon online shopping carts, to creating segmented mobile lists for 1:1 targeting at scale, to pinpointing unengaged App downloaders in need of compelling Push content – the combination of mobile,

analytics and CRM data can help marketers accomplish all of this and so much more. We have spent over 15 years managing our clients’ mobile relationships, while always innovating to keep them ahead of where mobile is going. Vibes is here to help marketers take on this next great frontier in mobile, digital and CRM marketing.

Vibes has been leading the mobile marketing technology industry for more than 15 years. We help retailers and brands like Home Depot, Sears, Bloomingdale’s, Allstate, Verizon and Gap acquire, engage and deepen their mobile relationships. Our Catapult Mobile Relationship

Management (MRM) platform enables marketers to drive revenue growth and loyalty through mobile messaging (SMS), mobile wallet marketing leveraging Google Wallet and Apple’s Passbook, post-click engagement, advanced segmentation and targeting and personalization.

Combining mobile, analytics and CRM data enables 1:1 personalization at scale. Here is an example for mobile wallet:

The glue: Mobile Relationship Management (MRM)

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