Leveraging HubSpot Enterprise To Grow Your AgencyAdvanced Product Setup

10-18-2011

#VARFormable

1

Agenda

• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next

Add the Advanced Javascript Tracking Code

• http://help.hubspot.com/articles/Tutorial/hubspot-enterprise-javascript-tracking-code

Agenda

• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next

Types of Events

1. Visited Page2. Clicked Element3. Submitted Form4. Custom Events

Setup Instructions: http://help.hubspot.com/articles/Tutorial/hubspot-enterprise-set-up-analytics-events

Where to set up events…

Analyze Advanced Marketing Analytics New Event

Event Type: Visited Page

Event Type: Clicked Element

• What’s an Element? o Buttonso Navigation Linkso Other Links

How Do You Track a Clicked Element?

• Easiest: Unique ID• Also Easy: Class• Requires more knowledge of code:

jquery

Find the Element with Google Chrome Browser

Right Click and Select “Inspect Element”

When to Use a Class Instead

• If there is no unique ID and there is a unique class.

• If a class is used to describe any one of similar multiple elements that you want to track.

When to Use jQuery Instead..

• If there is no unique ID or class

Event Type: Form Submitted

• Use ID whenever possible• Use Class as a second resort• HubSpot forms require jquery…

Event Type: Form Submitted

Event Type: Form Submitted: jquery

Event Type: Form Submitted: Email Field

Events from Help Desk Software

Instruction: http://help2.hubspot.com/display/DOC/Helpdesks

• Zendesk• Tender

Track Click Throughs from Email Campaigns as Events Software

Instruction: http://help2.hubspot.com/display/DOC/Tracking+Email+Click-Throughs

• Include Campaign ID

• Use emailct as parameter

Events Related to Social Networking

Instruction: http://help2.hubspot.com/display/DOC/Tracking+Email+Click-Throughs

• Twitter mentions• Facebook likes• Ning sites

Events Related to Billing

Instruction: http://help2.hubspot.com/display/DOC/Payment+Systems

• Recurly• Chargify

Event: Website Chat Initiated

Instruction: http://help2.hubspot.com/display/DOC/Olark+Integration

• Olark

Custom Events

• Create a “Custom Event”• Gives your programmer instructions on

calling the API via javascript or via http

Auto Creating Custom Events

Instruction: http://help2.hubspot.com/display/DOC/Understanding+Auto-Generated+Events

• Let Programs Create Events (e.g. Added xyz to shopping cart.)

• Rename them later

Agenda

• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next

You Need Your Visitors Converting at a High Rate

• You need more Top of the Funnel Offers• Ask your Channel Account Manager for 3

Ebooks you can customize and use…o How Inbound Marketing Workso How to do a Website Redesigno Social Media Marketing How to

• Then build landing pages

Setup as Many Events as You Can

• Easy: Pages Visited, Out of the box integrations with supported helpdesk, billing and chat systems.

• Medium: Clicked Elements, Forms Completed

• Programming Required: Custom events triggered from other systems.

Agenda

• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next

Create Forum Thread to Get Event Setup Help

• Create a new forum thread for each event you need help setting up.

• Help each other. We’ll make sure you get an answer if it’s doable.

• You might need to hire a programmer for tricky stuff.

Describe the Event Like This

Agenda

• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next

Good Posts This Week…

http://www.brightfire.co.uk/blog/2011/hubspot/hubspot-enterprise-give-lead-nurturing-a-boost

Good Posts This Week…

http://info.pollockmarketinggroup.com/blog/bid/68878/Advanced-Lead-Nurturing-Hubspot-Enterprise-Feature-Review-1

Agenda

• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next

Use the Forums

• We’ll post updates and to-do’s. • You should respond when you do

something, or when you get stuck.

• If you have product setup questions, call support. 888 HubSpot

See You Next Wednesday