Leveraging Secondary Brand Associations to Build Brand Equity
Leveraging Digital Storytelling and Social Media to Build Your Organization & Network
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Transcript of Leveraging Digital Storytelling and Social Media to Build Your Organization & Network
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Leveraging Digital Storytelling and Social Media to Build Your Organization’s NetworkCharlotte Hill & Matthew Silva
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 2
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 3
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 4
People relate to people, not to organizations.
Well, hello there!
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 5
Charlotte HillCommunications Associate
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 6
Matthew SilvaLevi Strauss Fellow
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 7
Stories take your work…
...to infinity, and beyond!
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 8
Social media is transforming communication
transparency!
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 9
But do storytelling and social media really work?
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 10
The proof is in the pudding!
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 11
Moment of Opportunism: 2011 Asset Awards
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 12
Infrastructure
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 13
Messaging
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Tactics
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Now it’s your turn!
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www.earn.org www.facebook.com/earnorg www.twitter.com/earn 16
Q&A
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Wrap Up