Leveraging Device generated Data for Business growth

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Leveraging Device

Generated Data for

Business Growth

Enabling Anytime, Anywhere Media


Device Generated Data

for Business Growth

HIGHLIGHTS

The world is waking up to data and

recognizing it as an asset. Locked within

the mountains of data a business

generates are secrets to higher

efficiencies, ways to lower costs, improve

customer service and define new products.

.

Conventional enterprise data sources (SCM, CRM,

HCM and so on) are being supplemented by

machine data. This invisible flood of numbers

holds a treasure trove of information.


Business Impact of Device Data

• Insurance: Pay as you drive insurance schemes·

• Automobile: Service discovery, better inventory management

• Aero: Reduced equipment downtime, accurate equipment state assessment for improved performance

Use of Telematics Data

• Computing device companies: Improved customer satisfaction, innovation.

• Medical devices: Reduction in field failure rates, enhanced product quality and compliance

• All industries: Improved reliability of IT systems, automation of IT infrastructure management

Use of Device Logs

• Oil & Gas/ Utilities: Reduction in field failures, predictive asset

• City Planning: Public transport planning, route optimization

Use of Remote Sensing Data

There are 3 areas where device data can add immediate value to a business.


1. Growth Through New Revenue Models

Understanding customers, service discovery

and increasing consumer spends to deliver

better business results.

Device data can enable new revenue streams

for businesses that have very little

understanding of the customer because of

restricted customer interaction.

E.g. : Washing Machine Manufacturers

They do not interact frequently with the customer can offer remote

preventive diagnostic services based on machine data.

The same manufacturer can use the data for up selling and cross

selling to customers.


2. Enhanced Customer Experience

Enhancing customer experience to improve

loyalty and reduce customer attrition.

The quest for data on customer behavior is

intense. However, there are categories of

products that have limited interfaces with the

customer.

E.g. : Cable And Satellite (C&S) Service Providers

Rich data being thrown up by the set top box can be monitored. This

can help diagnose when the set top box would go down and pro-actively

ensure that a call be made to the user before service disruption and

hence improve loyalty and reduce customer attrition.


3. Drive Down Costs

Device data is changing the very concept of

product, systems, equipment, machinery and

plant maintenance.

One of the reasons for ineffective maintenance

is the lack of timely and factual data that defines

the required maintenance.

E.g. : Air Filters in a Vehicle

There may be no real reason to replace the filters until the quality of air

passing through the filters degrades – a metric that can be accurately

picked by sensors, ensuring that filters are replaced only when

necessary.


The Future: Next Steps

Build a Business

Case

Base-lined Data

Processes

Best of Breed Technology

If you don’t have a business case, you don’t

need to invest in device data capture,

management and analysis..

Ensure the foundation is strong before

undertaking the data journey.

Without the right tools, you will flounder.

Ensure investments in the best of breed

technology.

Build a Business Case

Base-lined Data Processes

Best of Breed Technology

3B Framework for Adoption


Conclusion

Leveraging machine and device data to

enhance business is inevitable.

No business can hope to remain competitive

and survive without seriously building on its

capability to acquire and mine data.

The challenge is to ensure that the journey

begins early enough.

Organizations must invest in people, processes

and technology.


For more details please visit the link below:

http://www.wipro.com/Documents/leveraging_device_gener

ated_data-for_business_growth.pdf

http://www.wipro.com/Documents/leveraging_device_generated_data-for_business_growth.pdf






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and technology experts from the organization, to address the needs of

customers. It specifically surveys innovative strategies that will help

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Thank You ©Wipro Limited, 2012. All rights reserved.

For more information visit www.wipro.com

No part of this document may be reproduced in

whole or in part without the written permission of the

authors.

Wipro is not liable for any business outcome based

on the views presented in this document. For specific

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Leveraging Device generated Data for Business growth

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