Leveraging data science to keep commerce safe
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Leveraging data science to keep commerce safe July 21, 2015 Alan Krumholz, Principal Data Scientist
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Transcript of Leveraging data science to keep commerce safe
Leveraging data science to keep commerce safe
July 21, 2015
Alan Krumholz, Principal Data Scientist
Merchant Intelligence for safer, more profitable
commerce
• Eleven years of data
• Tens of millions of merchants
• Hundreds of millions of websites
• Over a billion data points
Who is the G-2?
?
Payments Ecosystem
?
Payments Ecosystem
?
Payments Ecosystem
Monitoring sites for compliance
Monitoring sites for compliance 52%
False Positive Rate
CA
SIN
O,
PO
KER
, B
ET,
BLA
CK
JAC
K
…
Clean Websites
Violating Websites
A more elegant approach
13%False Positive Rate
Model Results
52%False Positive Rate
3%False Positive Rate
Clean Websites
Violating Websites
14% 21%
42%
99%
Counterfeit in marketplace
Beyond words
Making efficient and cost effective boarding decisions
Proprietary G2 Data + Third Party Data = 99% accurate 85% precise model
Score
Likelihood of violation in the next 12 months?
Data Matching
Graph Analytics
Merchants
Websites
