Leverage LinkedIn - Ragan Communications€¦ · Members engage with posts in a number of ways 1...
Transcript of Leverage LinkedIn - Ragan Communications€¦ · Members engage with posts in a number of ways 1...
Jill JonesSenior Communications Manager
Leverage LinkedIn: Inside secrets of showcasing business
and personal brands
Dana GravesVP of Social Media
Citi
Connect the world’s professionals to make them
more productive and successful
LinkedIn’s mission
Members
433MMembers per second
>2 NewMonthly unique visitors
106M
Growing global network
STAY CONNECTED
& INFORMED
Delivering value for members
ADVANCE MY CAREER WORK SMARTER
Building your Brand for
you and your executives
Staying Connected
on LinkedIn
Telling Your
Company’s Story
Building Your BrandProfile Optimization
Beginner Profile
Add a
professional photo
1
More views with a profile
photo than without
14x
Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
Detail your past
work experience
4
More profile views than
those without
12x
5
Add examples of your work
in photos, presentations &
videos
Give a dynamic, visually appealing
representation of your professional story
Add skills and get endorsed
for them
6
Include a mix of high level
and niche skills
Include Volunteer
Experience & Causes
7
More profile views than
those without
6x
Connections
Unique 1st
degree connections
636,375
Members
Current
members
5,305
Employees
Monthly viewers
of employees profiles
30,917
Helping you grow and engage your network
Sharing updates vs. publishing posts
Share links, articles,
images, quotes or anything
else your followers might be
interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING
Include links to content
Or upload a photo
Publishing on LinkedIn
Becomes part
of your profile
Gets shared
with your network
Reaches the largest
group of professionals
ever assembled
Getting started is easy…
1.Log into LinkedIn: www.linkedin.com
2.Click “Publish a post” at the top of your homepage
Be known for
what you know
Strengthen your reputation and
grow your reach
Tips for publishing long form posts
Remember your audience,
who you want to reach
Add images that stand out
Be authentic, write about
what you know
Create a catchy headline
Members engage with posts in a number of ways
1 Posts are shared with connections and followers in their feed
2 People can like, comment, share– so more people see it
3 Members can follow you in order to see more posts
4 Posts become part of your permanent profile
Telling Your Company’s Story
Professionals who have opted-in to a relationship with your company
Company Page & Followers
The updates that get the most action
Fun facts
and quotes
Employment branding
and career opportunities
Tips and
best practices
Company branding: inside
looks and interviews
Leveraging your employees
What’s Trending: Share Company News
Encourage
employees to
get on LinkedIn
Engage with
Company Page
content & posts
Amplify employee
posts through
Company Page &
externally
Post status
updates and long
form posts
Encouraging executive & employee engagement
is the secret sauce to increasing reach
Humanize your brand with
senior execs and thought leaders
Amplify great stories told by your employees
Citi on LinkedIn
One Global
Company
Page
Launched in
2011
Reached 1
Million
Followers in
April 2016
Highly
engaged,
professional
audience
Define
Setting Up For Success
Brainstorm
Track, Learn,
Refine
Audience
Corporate
News
Career Enhancement
Thought Leadership
Finding a Content Balance
Creating Compelling Content
1. Attention Grabbing Headline
2. Appealing Visuals
3. Authentic to Your Brand
Driving Engagement
Refine and amplify who is exposed to
your content to drive follower growth,
reach, engagements and conversions.
Employees as Content Ambassadors
Building Influence