Leverage LinkedIn for Business - BEGINNERS
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Transcript of Leverage LinkedIn for Business - BEGINNERS
Leveraging LinkedIn for Business-The Basics-
What can LinkedIn do for You?
Wednesday, September 18, 13
Two Part Series
Wednesday, September 18, 13
Two Part Series
Power of LinkedIn 5-Step Basic Strategy Crafting an attractive profile Building your network Lead Generation & Visibility (session 2) Building your brand (session 2) Advanced tools and Paid (session 2)
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Today
Wednesday, September 18, 13
Today
Why LinkedIn How to Navigate
Home page Settings area
Create a PROFITABLE profile How to build your Network
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5-Step Basic Strategy
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5-Step Basic Strategy
Build your personal brand 1
Wednesday, September 18, 13
5-Step Basic Strategy
Build your personal brand
Establish yourself as an industry expert 2
1
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5-Step Basic Strategy
Build your personal brand
Establish yourself as an industry expert
Connect with: prospects, customers, vendors & peers
2
1
3
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5-Step Basic Strategy
Build your personal brand
Establish yourself as an industry expert
Connect with: prospects, customers, vendors & peers
Drive leads & sales
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1
3
4
Wednesday, September 18, 13
5-Step Basic Strategy
Build your personal brand
Establish yourself as an industry expert
Connect with: prospects, customers, vendors & peers
Drive leads & sales
Grow network deep & wide
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1
3
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5
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8
LinkedIn Age Demographics
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7 LinkedIn Gender Distribution
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8 LinkedIn by Industry
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9 LinkedIn Age Distribution
200k+ Million users 35% of users check in daily 200 countries represented 1.5 Million groups 3 million Company pages Average income is $86,000 per year 40% pay for LI Premium 43% of marketers have found a customer
And even more…
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8
LinkedIn Age Demographics
COLD CALLING
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Getting Started....
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Step 1: Navigating through the Maze
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Let’s look at .....
Step 1: Navigating through the Maze
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12 Home Page: What is it?
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13 Home Page -Newsfeed
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13 Home Page -Newsfeed
Choose Updates based on what you
want to see
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14 Home Page -Newsfeed
Newsfeed:
• See Shares and Likes • Group Discussions• Updates on profiles, new job• Your network new connections, etc.
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16 Home Page: Making Updates
eSpark Tips:1. Add file, picture to make it snazzy2. Share with Twitter if ??3. Make it interesting4. Share link via bit.ly
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17 Who has Viewed YOU??
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18 Who has Viewed YOU??
eSpark Tips:
1. If you can see, they can see! 2. 3 choices to decide from3. Edit in Settings4. Extra options for Premium
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19 Pre-start - Settings!
Hint 1:Before we start... Change Settings!!
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20 What to Change in Settings
Hint 2: Edit section before doing changes
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21
PROFILE
•Activity Broadcasts
•Activity Feed
•Who can see you/who you can see
•Who can view your connections
•Photo visibility
•Show/hide viewers also viewed
Important Settings Options
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COMMUNICATIONS
•Set frequency of
Group Emails
•Set notifications
•Select types of messages
•Who can send you invitations
•Photo visibility
Important Settings Options
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GROUPS, COMPANIES, APP…
•Set Display Order
•View your groups
•Set frequency of digest emails
•Turn on/off invitations
•View companies you are following
Important Settings Options
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ACCOUNT
•Manage advertising preferences
•Change photo and visibility
•Customize updates that you see on HP
Important Settings Options
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Step 2: Create a Profitable Profile
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Let’s look at .....
Step 2: Create a Profitable Profile
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LinkedIn Profiles
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Profile: How to Edit
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Make a Good First Impression
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Make a Good First Impression
Full Name
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Make a Good First Impression
Personalize your headline
Full Name
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Make a Good First Impression
Work history
Personalize your headline
Full Name
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Make a Good First Impression
Work historyInsert Web Links
Personalize your headline
Full Name
Wednesday, September 18, 13
Make a Good First Impression
Work historyInsert Web Links
Personalize your headline
Full Name
Customize Your
Unique URL
Wednesday, September 18, 13
Make a Good First Impression
Work historyInsert Web Links
Personalize your headline
Full Name
Customize Your
Unique URL
Personalize your
Background
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LinkedIn Headline
eSpark Tips:
1. Headline – 120 characters2. Public Profile3. Create a custom URL!!
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Make a Good First Impression
Wednesday, September 18, 13
Make a Good First Impression
Full Name
Wednesday, September 18, 13
Make a Good First Impression
Personalize your headline
Full Name
Wednesday, September 18, 13
Make a Good First Impression
Work history
Personalize your headline
Full Name
Wednesday, September 18, 13
Make a Good First Impression
Work historyInsert Web Links
Personalize your headline
Full Name
Wednesday, September 18, 13
Make a Good First Impression
Work historyInsert Web Links
Personalize your headline
Full Name
Customize Your
Unique URL
Wednesday, September 18, 13
Make a Good First Impression
Work historyInsert Web Links
Personalize your headline
Full Name
Customize Your
Unique URL
Personalize your
Background
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31 Profiles: Background Section
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32 Profiles: Background Section
eSpark Tips:
1.Talk to target client2. What makes you unique3. Why should you be hired4. Conversational 5. Customer - .....???
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33 Profile: Experience Section
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34 Profile: Experience Section
eSpark Tips:
1. What does company do?2. What do you do at company?3. How do you contribute to BL?4. Update and change order
Your elevator pitch!
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35 Profile: Skills & Experience
eSpark Tips:
1. Endorse to get endorsed2. Rearrange based on goals3. Do it but not Key to success
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36 Profile: Education
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37 Profile: Interests and ...
eSpark Tips:
1. Add personality!2.Show what you are about
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Create buyer personas
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Create buyer personas
What are their problems & challenges?
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Create buyer personas
What are their problems & challenges?
What is important to them?
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Create buyer personas
What are their problems & challenges?
What is important to them?
What influences their decision to buy or take action?
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Create buyer personas
What are their problems & challenges?
What is important to them?
What influences their decision to buy or take action?
What sorts of images & information appeals to them?Wednesday, September 18, 13
Create your Prospect Profile
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Geographic region you serve
Where are your prospects & suppliers located (NV, Tucson, other countries)
Create your Prospect Profile
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Geographic region you serve
Where are your prospects & suppliers located (NV, Tucson, other countries)
Industries you serve Industries you provide travel to (Marketing; Sales)
Create your Prospect Profile
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Geographic region you serve
Where are your prospects & suppliers located (NV, Tucson, other countries)
Industries you serve Industries you provide travel to (Marketing; Sales)
Professional interest You areas of expertise (Budget travel; Luxury or Bespoke travel)
Create your Prospect Profile
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Geographic region you serve
Where are your prospects & suppliers located (NV, Tucson, other countries)
Industries you serve Industries you provide travel to (Marketing; Sales)
Professional interest You areas of expertise (Budget travel; Luxury or Bespoke travel)
Products/Services you sell
Travel packages; Group packages; Travel arrangements
Create your Prospect Profile
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Geographic region you serve
Where are your prospects & suppliers located (NV, Tucson, other countries)
Industries you serve Industries you provide travel to (Marketing; Sales)
Professional interest You areas of expertise (Budget travel; Luxury or Bespoke travel)
Products/Services you sell
Travel packages; Group packages; Travel arrangements
Create your Prospect Profile
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Who am I? 3 Reasons I use your products 3 Reasons I buy from you
What do I do online?Search Terms I use to find your products
What information do I look for My Social Life Online
My Relationship with technology
Draft Persona Name: Customer Segment:
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Get Recommendations
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Get Recommendations
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Subject: Can you please recommend me for the training that I did at your company?
Hi James,
I am following up on the training I conducted for your company. Did your team implement the suggestions I made? Please let me know if can be of more service.
I was hoping you could take a few minutes to write me a recommendation on LinkedIn. You may write whatever you like, but if it helps I have listed a few talking points below:
•Knowledge of your industry
•Experience in my industry
•Effectiveness of the training
Thank you so much for your time, I really enjoyed working with you!
Yours truly,Valerie
Get Recommendations
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22 Optimize
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Top 10 Tips for a complete profile
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•☐ Your industry and location
•☐ An up-to-date current position
•☐ Two past positions
•☐ List education/certifications
•☐ List skills (minimum of 3)
•☐ Compelling summary in conversational tone
•☐ Get 50 connections
Top 10 Tips for a complete profile
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Top 10 Tips for a complete profile
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TOP 4 eSpark Tips•☐ Get Recommendations
•☐ Customized URL
•☐ Attention grabbing Headline
•☐ A professional photo
Top 10 Tips for a complete profile
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Step 3: Build your Network
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Its better to be the best connected
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Its better to be the best connected
Than the most connected
• Do they live in my community?• Do we belong to the same group(s)?• Are they connected to someone I know?• Do we or have we worked in the same industry?• Do we share common hobbies, interests or causes?• Have they read or spread my content?• Have they included a personal note with the invitation?
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22Connect With People You May Know
Tips✦ Start from home page✦ Use search bar✦ Use “People You May Know”
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Upload your Contacts
Tips✦ Chose Network Tab✦ Chose “Add Connections”
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Advanced Search Tool✦ Keywords✦ Title✦ Location✦ Level of connection
More options with PAID account
Used Advanced Search
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Tips✦ Know email address✦ Shared group no email✦ Customize message!!✦ Mobile BEWARE
Connect the RIGHT Way
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52 Sign up for Groups
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The Power of LinkedIn
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The Power of LinkedIn
Make connections
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The Power of LinkedIn
Make connections
Maintain relationships
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The Power of LinkedIn
Make connections
Maintain relationships
Listen for opportunities
Wednesday, September 18, 13
The Power of LinkedIn
Make connections
Maintain relationships
Listen for opportunities
Powerful search for people and clients
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Next Month
Wednesday, September 18, 13
Next Month
Profile 2.0- how to boost your brand even more! How and Why build a company page Prospecting on LinkedIn
The “Group How-To’s” Advanced Search Brand Building
Paid LinkedIn Options New Features & Tools
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FREE 30 MINUTE Phone Consultation to discuss your LinkedIn
Strategy, Profile or website analysis
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Let’s Connect Questions & discussion welcome
Email me for copy of presentation or for FREE 30 minute consultation: [email protected]
www.linkedin.com/in/esparkmarketing
Valerie Marbach
twitter.com/valmarketinggal facebook.com/eSparkMarketingWSI.com
www.eSparkMarketingWSI.com
eSpark MarketingWSI
Wednesday, September 18, 13