Leveled Literacy Intervention 2014
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Transcript of Leveled Literacy Intervention 2014
Leveled Literacy Intervention 2014
Bringin
g Back
#1
Agenda
How are we doing?
What’s new / What’s coming
K-2 vs. 3-6
Applying the 7 Steps
Who is buying in 2014?
Bringing
Back
4
Market Penetration by System by Schools
up 3%
up 6%up 1%
up 2%
0
10
20
30
40
50
60
70
80
90
100
LLI K19%
LLI 133%
LLI 226%
LLI 38%
LLI 44%
What’s New from F & P
Reading Record Apps
BAS LLI
Changes to Technology Package
No More Data Management CDs
No More Lesson Resource CDs
New Online Data Management for BAS/LLI Fall 2014
Booster Packs – Fall 2014
Orange Booster Pack
Levels D & E
40 Titles and Lessons
Green Booster Pack
Level K
20 Titles and Lessons
New Systems
Grades 5-6
144 Lessons
Levels R-W
(same format and price as Red and Gold)
Fall 2014 Fall 2015
Grades 6-12
Buy Now & Save
February 1 – March 31st
Buy at 2013 Price
8% increase on April 1st
The Future?
Brand Goals & Mission• Rebrand Goals
Brand Awareness Brand Extension Pre-seed the market Eye towards market landscape and market
segmentation
• Brand Mission: Raise student achievement by building teacher expertise
• Brand Goal: Systemic literacy change/growth in schools
Brand Identity
An instructional approach to literacy underpinned by a shared vision
K-2 vs. 3-5
K-2 3-5
Student Books (Orange 70, Green 110, Blue 120)
Student Books 144 per system, plus 5 novels, optional Choice Library
40% nonfiction, 60% fiction 60% nonfiction, 40% fiction
Take Home Books Borrow Books
Book Bag Portfolio
Word Cards Magnetic Word Cards
Writing Books Literacy Notebook
K-2 vs. 3-5
K-2 3-5
30 Minutes Daily 45 Minutes Daily
3 Students Per Group 4 Students Per Group
Odd-Even Lesson Framework Odd-Even Lesson Framework
Novel Study (4 Days Per Level)
Optional Test Prep (4 Days Per Level)
Systems, Grades, Levels
Grades K-2 Grades 3-5
Orange System (K) Levels A-C Red (3) Levels L-Q
Green System (1) Levels A-J Gold (4) Levels O-T
Blue System (2) Levels C-N Purple (5-6) Levels R-W Sept. 2014
Teal (6-12) Levels U-Z Sept. 2015
Define Define SolutionSolution PresentPresent CloseClose Account Account
ManagementManagement
What: Goals and ObjectivesWhat are the top 2-3 priorities within the [Account]?
Who: Org ChartWho has been tasked to address the priorities?
How: Access Are the contacts accessible? Do I need a sponsor to get a meeting with the decision maker?
Confirm Goals and Objectiveex: I found the following [X number] of items are a priority for you, I’d like to discuss them further.
Validate Current SolutionsWhat kind of impact has it made? And what are the gaps in the current solution?
Confirm customer motivation to consider a new solutionAssess the customers’ appetite to address the problem? Is this a priority?
Define Decision Making CriteriaWhat are the top 2 to 3 things that are important to you?
Identify Decision Making ProcessWhat’s the next step?
Uncover Compelling EventWhat are the factors driving this need at the present moment?
Outline Solution with CustomerConnect benefit and value
Define Ability to ExecuteDo we have the expertise and the right process, people, or product to deliver?Does the customer have the right things in place to execute?
Resource AllocationWhat are the resources I need to pull together to successfully respond to customer?
Communicate SolutionArticulate payoff and impact
Differentiate SolutionWhat’s my special sauce?What are the unique aspects of the solution?
Roadmap for SuccessWhat are the key imperatives required to achieve our desired outcome?Here are the three things you need to know…
Surface Concerns or BarriersWhat are the possible roadblocks that will prevent the customer from moving forward?
Finalize AgreementWhat are the terms, conditions, and processes?
Discuss Next StepsWhat are the actions we need to take to launch?
ImplementationWhat are the essential elements required for fidelity of implementation?
Build and Extend RelationshipsWhat is the experience of my existing customers? And how can I leverage my relationship equity to serve others?
Identify Additional Customer PrioritiesWhat are the actions we need to take to advance?
Pre-Pre-QualifyQualify DiscoveryDiscovery QualifyQualify
Pre-QualifyPre-Qualify
Pre-QualifyPre-Qualify
DiscoveryDiscovery
DiscoveryDiscovery
QualifyQualify
QualifyQualifyDefine Define
SolutionSolution
Define Define SolutionSolution
PresentPresent
PresentPresent
CloseClose
CloseCloseAccount Account
ManagementManagement
Account Account ManagementManagement
Are they ready?
Have we mined for district data?
Have we identified/engaged the person with the budget?
Can we network them with another district?
Tackle the price misconception right away
Efficacy
Quality of Planning and ImplementationCapacity to DeliverPrepare them for physical deliveryHave we presented the professional development and written it into the proposal?Will they require additional PD books and training?
Simple Efficacy ChecklistThis tool is designed to complement, not replace, the full Efficacy Framework. It is a simple tool for use in meetings to prompt teams to build efficacy into their planning.
Outcomes and impact
Strength of evidence base
Quality of planning and implementation
Capacity to deliver
Have you clearly defined the expected outcomes of your product or service for the student in the classroom?
Have you clearly communicated these outcomes to your customer?
Do you know how you will measure outcomes when the product or service is delivered?
Are you confident that the design of your product and service will deliver the outcomes you want to achieve?
Are the goals you have set both ambitious and achievable?
Have you worked out the full cost and value to the customer?
Do you know that your product or service offers good value for money?
Have you asked your customers what their needs are and what they value?
Have you thoroughly researched similar products and services offered by competitors?
Have you analysed existing relevant and recent research information available within Pearson or published externally to develop the design of your product or service?
Have you systematically mined the knowledge of key staff and stakeholders about what works?
Have you used pilots to rigorously test the impact of your product or service in different markets and conditions?
Do you have evidence that your product or service is globally replicable?
Have you developed a detailed implementation plan setting out key milestones?
Have you communicated the key milestones to colleagues, stakeholders and customers?
Have you identified interdependencies and risks, and taken action to mitigate the risks?
Have you identified a clear project lead and assigned accountability for specific outputs?
Have you agreed how difficult decisions and issues will be escalated and resolved?
Have you developed a robust mechanism for monitoring the impact of your product or service at key points in the delivery chain, all the way down to the student in the classroom?
Have you developed a way to get fast feedback from the customer and stakeholder about whether your product or service is working well?
Do you have sufficient dedicated capacity in your core team to deliver the product or service effectively?
Have you built a purposeful, collaborative and innovative culture in your team?
Have you secured the buy-in and support of the broader Pearson organisation?
Have you created sufficient capacity all the way down the implementation chain to deliver your product or service?
Have you worked with your customers to build their capacity to implement and benefit from the product or service?
Have you built solid and trusting relationships with your customers and key stakeholders?
Why They Won’t Budge
We’re already doing something
No staffing
No money i.e. it’s too expensive
Different priorities this year
Why Buy More Than One Grade?
Intervention is never “done”
New ELLs are always coming into the system
You can’t use one LLI system to address other grades
Prepare for district/provincial tests
The Candidates
English Language Learners
Special Education/RTI
Guided Reading
Impact on Teaching
Assessment
Networking
Data Study / Partner
PD Services
PLCs
Improvement on provincial test scores
Aboriginal Learners
Home/School
Reading Recovery
Cost Savings
Efficacy
F&P Research
Embedded PD
Low Achieving Schools
Book study
Special Sauce(s)
Customer
Key Contact or New Contact
What Step?
What’s the barrier?
What problem can we help them solve?
What’s your strategy for this customer 2014?
Thank you!