Level up Google Analytics - Advanced strategies for measuring site performance
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Transcript of Level up Google Analytics - Advanced strategies for measuring site performance
![Page 1: Level up Google Analytics - Advanced strategies for measuring site performance](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a206a51a28abe8788b4645/html5/thumbnails/1.jpg)
@armondhammer
LEVEL UP GOOGLE ANALYTICS
PRESENTED BYSTEVE HAMMER
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@armondhammer
SEO IS HIRED
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@armondhammer
MASSIVE TRAFFIC GROWTH
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@armondhammer
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@armondhammer
LOCAL BUSINESS
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@armondhammer
THE ME SLIDE
FAMILYWhat it’s all about
FOOD AND WINEEat and drink well
HOCKEYGo Stars
RANKHAMMERDallas Based Internet Marketing Agency
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@armondhammer
STARTING PROPERLY
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@armondhammer
PROPER MEASUREMENT
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@armondhammer
REQUIRES INSIGHT
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@armondhammer
Commerce Sales Service
LuxuryBrand Desire
Cultural Mentions
ContentRepeat
VisitationSharing
CommunityNew
MembersDiscussion
Depth
DIFFERENT SITES, DIFFERENT GOALS
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@armondhammer
DIRECT GOALS
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@armondhammer
DIRECT GOALS
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@armondhammer
INDIRECT GOALS
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@armondhammer
LEAD TO DIRECT GOALS
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@armondhammer
GOING DEEPER
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@armondhammer
REPEAT VISITORS
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@armondhammer
LAST CLICK IGNORES THE FIGHT
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@armondhammer
MULTI CHANNEL FUNNELS
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@armondhammer
CHANNEL PATHS
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@armondhammer
ATTRIBUTION
Last Click Conversion
Visit 1
Visit 2
Visit 3
Sale
Linear Attribution
Visit 1
Visit 2
Visit 3
Sale
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@armondhammer
ATTRIBUTION
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@armondhammer
BIGGEST MISTAKE
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@armondhammer
GET THEM TO THE SITE
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@armondhammer
TRACK EVENTS
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@armondhammer
REMARKETING
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@armondhammer
SEGMENT FIRST
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@armondhammer
GA SEGMENTS
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@armondhammer
CUSTOM SEGMENTS
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@armondhammer
SEQUENCES
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@armondhammer
BUILD AUDIENCES
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@armondhammer
AUDIENCE = SEGMENTS
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@armondhammer
TAG MANAGER
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@armondhammer
MORE THAN PAGE VIEWS
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@armondhammer
VARIABLES + CUSTOM
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@armondhammer
CONNECT WITH USWE ARE HERE SOCIAL NETWORKS
Dallas TX
LOCATED
QUESTIONS
Visit our pages for regular competitions, company news and event details!
WEBSITE
@armondhammer
www.rankhammer.com
www.linkedin.com/a/armondhammer
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@armondhammer
THANK YOUFOR LISTENING
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@armondhammer