Level 3 Unit 12: Digital Audio
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Transcript of Level 3 Unit 12: Digital Audio
U12 – DIGITAL AUDIO
Health Warning Please remember that the Exam Board
doesn’t provide MAs for anything beyond U4, so this is my best interpretation of the markgrids and other paperwork...
Note: this one needs specialist kit and we need to be sure you have access to all you need BEFORE you get going!!!
Scenario A start-up company is trying to break
into the sound business. They have a kind of interview-cum-audition in about 8 weeks. They need to produce a new soundtrack to a specific piece of video – either a film soundtrack or TV show/advert. They need to show they can do better than the bunch who did it: John Williams, eat your heart out..!
Scenario Your assignment is to design the
soundtrack for the start-up, so they can start winning contracts and stop relying on their parents for food and laundry!Bear in mind – your final product has to
work WITH the video extract/advert when it goes to the audition!!!
Task 1 – The Research Well, this AO is pretty much always
research, and this Unit is no surprise. This is a bit of a challenge because of the nature of the assignment, so go through this carefully...
You need to review soundtracks from at least 2 (depends on the grade you want) categories – and the detail you give defines the grade you get.
Task 1 – The Research The Board are a bit picky here, so you
need to select your soundtracks from this list…Interactive products (e.g. Web-based
presentation, adverts)Video product (e.g. music or corporate
video)TV/radio advertFilmFictional or factual TV show
Task 1 – The Research And the elements you ought to be
looking for include:Dialogue/speech (scripted? Unscripted?)Music (theme tunes/music beds/pre-existing
or specially composed music)Sound effectsWild tracksSilenceSpecial effects
Task 1 – The Research And the key is that you can EXPLAIN
the reasons…Explain actionReinforce emotionAttract attentionSet a periodGive coherence between shotsIdentify a programmeEffect on specific audiences
Markgrid – AO1 PASS
Candidates provide:○ A description of the elements used in a soundtrack
from at least two different categories focussing on dialogue and music.
○ They show an understanding of the relationship between various elements.
○ Candidates demonstrate some awareness of the reasons for the use of these elements.
○ They make general references to the products they have analysed.
Markgrid – AO1 MERIT
Candidates provide:○ detailed description of most of the elements used in
a soundtrack from at least three different categories.○ They show a good understanding of the relationship
between various elements.○ Candidates describe a range of reasons for the use
of these elements.○ They give a number of appropriate examples from
the products they have analysed.
Markgrid – AO1 DISTINCTION
Candidates provide:○ a comprehensive description of all the elements used in a
moving image soundtrack from at least three different categories.
○ They explain how the relationship between various elements is affected by the genre of the product and how they interact.
○ Candidates describe a range of reasons for these elements and suggest how these give meaning for specific audiences.
○ They use effectively a range of examples from the products they have analysed to highlight their analysis.
Task 2 – the Nuts and Bolts So now you know how the ‘big boys’ do
it… your turn. You need to plan the ad, check out the structure and kit needed, and select the sounds/music to make this work. You MUST include voice-over, sound effects & music!
Again – on this one the more detail, the better the grade: check out the mark grids…
Task 2 – the Nuts and Bolts So in this you’re looking at your product in much, much
more detail. It could be:Multimedia product: e.g.
○ interactive presentation○ training material○ advert○ other
Moving image product: e.g.○ film trailer○ film sequence○ advertisement○ short news programme○ preview of new television programme○ other
Task 2 – the Nuts and Bolts And you must plan your soundtrack material:
identify the material required (eg music, voice-over, wild track)
source the material required (eg scripts, music tracks)
address copyright, legal and ethical issues identify the required technology/personnel (eg voice
over artist)how to capture sound (analogue and digital),
sampling, natural sound effects (eg animals and weather), compressing sound, music and voice
source existing sound files and save appropriately
Markgrid – AO2 PASS
Candidates provide:○ a basic plan for a soundtrack for a specific product.○ They investigate and identify key resources including
items of equipment and existing sound files and make a rough, possibly unfeasible estimate of the time needed to make and dub the soundtrack.
○ They identify music in general terms and pick music that reflects their own interests rather than that of the target audience or the product.
○ They suggest music and voice-over but do not indicate extent of their use.
Markgrid – AO2 MERIT
Candidates provide:○ an effective plan for a soundtrack for a specific product.○ They investigate and identify all resources including items
of equipment and existing sound files and make an accurate and feasible estimate of the time needed to make and dub the soundtrack.
○ They identify specific genres of music that will appeal to the target audience and are appropriate for the product.
○ They include voice-over, music and indicate the extent of their use.
Markgrid – AO2 DISTINCTION
Candidates provide:○ a thorough plan for a soundtrack for a specific product.○ They investigate and identify all resources including
items of equipment and existing sound files and make a precise and accurate and estimate of the time needed to make and dub the soundtrack.
○ They identify specific genres of music that will appeal to the target audience and are appropriate for the product and clearly indicate details relating to copyright.
○ They include voice-over, music, wild track and sound effects and indicate the extent of their use.
Task 3 – Making it! OK now you have to actually DO what
you said you would… Hmmmmm….! The Board call this:Record required material using appropriate
technology But if that was all they said, well it just
wouldn’t be Nationals.. Check out the next slide…! :-0
Task 3 – Making it! Editing skills to show:
Timeline Mono/stereo Volume Normalising
Importing components
Cutting/copying/pasting
Splitting/trimming clips
Channel converter
Removing noise
Graphic fade Fade in & out Silencing/mute
DC offset Equalisation/ dynamic range compression
Special effects Any other buttons/ settings you can find!
Markgrid – AO3 PASS
Candidates use:○ basic equipment to make a sound track.○ The quality may be poor, for example the balance
between voice-over and music may be incorrect or the music too long.
○ There may not be a good fit between the product and the soundtrack.
Markgrid – AO3 MERIT
Candidates use:○ a range of equipment to make a sound track.○ The technical quality is good for example showing
balance between voice-over and music.○ There is a good fit between the product and the
soundtrack.
Markgrid – AO3 DISTINCTION
Candidates use:○ use a range of equipment, including effects
equipment to make a sound track.○ The technical quality is good and the soundtrack
also shows a high level of creativity.○ The soundtrack clearly enhances the effectiveness
of the product.
Task 4 – The Techie Bit! So now you get to show off a bit… or
lose your marbles as you try to figure out all the technical terms..! In this you have to look at the different audio encoding technologies, and select one…
Which is why the first thing you have to do is learn about what’s out there from which to pick!
Task 4 – The Techie Bit! In this task you need to:
Investigate different audio encoding technologies: e.g.○ Proprietary -vs- non-proprietary (freeware/shareware)○ Lossy -vs- non-lossy
Compression techniques○ sample rate, bit depth○ MP3 – AAC – WMA – other○ CODECs
Encode the finished audio to an appropriate file format and size for use in a moving image or multimedia product
Customise/label created audio clip (eg author information)
Remember: Wikipedia is NOT accepted by the Board as a legitimate sole/significant research source
Markgrid – AO4 PASS
Candidates provide:○ a basic comparison of different audio encoding
technologies.○ The audio is encoded to an appropriate file format
for use in the chosen product
Markgrid – AO4 MERIT
Candidates provide:○ a detailed comparison of the main audio encoding
technologies.○ They demonstrate some understanding of the main
differences between them.○ The audio is encoded to an appropriate file format
and size for use in the chosen product
Markgrid – AO4 DISTINCTION
Candidates provide:○ a comprehensive comparison of the main audio
encoding technologies.○ They demonstrate a clear understanding of the
differences between them.○ The audio is optimised and encoded to an
appropriate file format and size for use in the chosen product.
Task 5 – Judging It! So you did it! But how WELL did you do
it? And this isn’t a case of, ‘I done it gud!’ or ‘It sux’. You gotta go ask someone else, among other things… come on, if it was easy everyone would be doing it…
Task 5 – Judging It! FIRSTLY…
Gain feedback from a client or focus group: e.g.○ questionnaire○ interview○ record audience response○ describe strengths and weaknesses
And then…
Task 5 – Judging It! Evaluate audio:
technical quality (eg relative levels, equalisation, effects)
creative quality (eg appropriateness for the moving image or multimedia product, appeal, impact)
in relation to the original intentions of the audiocompare with professional audio
And then…
Task 5 – Judging It! Evaluate production process (justify choices
made) Suggest improvements Strengths and weaknesses
Easy!
Markgrid – AO5 PASS
Candidates present:○ the audio (added to the moving image or
multimedia product) to a client or focus group.○ They make a brief and subjective evaluation of the
quality of the audio that makes little or no reference to feedback received.
○ Candidates provide a brief evaluation of the effectiveness of the production process.
○ Candidates give some examples of their strengths or weaknesses
Markgrid – AO5 MERIT
Candidates present:○ the audio (added to the moving image or
multimedia product) to a client or focus group.○ They make an objective evaluation of the audio
that refers to feedback received.○ Candidates provide an accurate evaluation of the
effectiveness of the production process.○ Candidates identify some of their strengths and
weaknesses.
Markgrid – AO5 DISTINCTION
Candidates present:○ the audio (added to the moving image or multimedia product)
to a client or focus group.○ They make an objective and detailed evaluation of the audio
that refers to feedback received.○ Candidates provide a detailed and accurate evaluation of the
effectiveness of the production process. They suggest improvements.
○ There is a comprehensive evaluation of all areas of the production process and some potential amendments are described. Choices made are justified.
○ Candidates identify a range of their strengths and weaknesses.
Task 6 – Follow Through You need to be quite critical here – highlighting
strengths as well as weaknesses. So look at:Technical qualityCreative qualityAppeal to the target audience (& how do you know?)Software/techniques usedComparison with professional animationsGet others to comment (more the merrier)Suggest how this could be improved (DETAIL) based
on all of this review
Markgrid – AO6 PASS
Candidates provide:○ A basic evaluation○ Focus is on the end product○ Feedback is sought AND RECORDED○ Some improvements are identified
Markgrid – AO6 MERIT
Candidates provide:○ A detailed evaluation○ Focus is on the end product, the processes
involved & technical aspects of the finished product○ Feedback is sought AND RECORDED○ Some valid improvements are suggested
Markgrid – AO5 DISTINCTION
Candidates provide:○ A comprehensive evaluation○ Focus is on the end product, the processes
involved & the creative & technical aspects of the finished product
○ Feedback is sought AND RECORDED○ A range of valid improvements are suggested,
along with detailed notes on how they could be implemented
ITIS
OVER!