Let’s Talk Success.

Laura FittonPistachio Consulting Inc.

www.PistachioConsulting.comLaura@PistachioConsulting.com 800-747-1941

Vivas

What are you afraid of?

ConfidenceIsn’t in knowing you’re right…

It’s not being afraid to be wrong.

Audience + Results= Content.

The “Ah-ha” Moment

• Get to it• Show,

don’t tell• WIIFM

Aka, What’s the Point?

You have 30seconds!

message SENTmessage RECEIVEDmessage ACTED UPON

Communication,defined:

Happy Audience

“It’s notabout you.”

Happy Audience

Always Be• Relevant• Concise• Engaging

“It’s not about you.”

Empathy!?• Customer Service.• Customer Service.• Customer Service.

• Put stakeholder (client) first• Client has “pain” you can fix

– But you won’t get the chance until theclient believes you can

Let’s Be Brutal…

Your Audience Needs toUnderstand

• Why should I care?• What’s in it for me?• How is this going to make my

life better?• Can you solve a problem for

me?

Try This at Home

You will need:•Your mobile

Strategy 101Develop ANY Message

• WHO is it for?• WHY should they care?• WHAT should they do?• HOW can you show what you mean• WHICH examples or illustrations are most

effective? (convincing)

Strategy 201Use a “Marketing Plan”

• Objective. core business goal• Perception. how should they see you?• Target Audience. who must you

influence?• Key Message. what should they tell

others?• Call to Action. what should audience do?

Audience + Results= Content.

Remember, Be Brutal…

Why should I care?What’s in it for me?How does it make mylife better?

Develop your Content

• WHO is it for• WHY do they care?• WHAT do you want them to do?• HOW can show what you mean• WHICH examples, stories or

illustrations are most convincing orinteresting or helpful?

What to Include?

• What you know:––––––––

• What they need to:–––

According to the CODE:• Concise• Organized• Direct• Effective

Evaluate

S I M P L I F Y

Think AboutYour Next Professor Interaction

• Audience. (Who will get the message?)• Results. (What needs to happen?)• Contents. (direct, connection between

audience & desired results)

What to Include?

• What you know:––––––––

• What they need to:–––

Note to Self

• I will seek moreinformation on…

• 3 valuable things I learnedtoday…

• 1 thing I will DO…

SuccessfulCommunicatorsare Successful

People• Audience + results = content• CODE: Concise, Organized, Direct, Effective• S I M P L I F Y

About this DeckLaura Fitton is a consultant and speaker

who owns Pistachio Consulting, Inc.Follow her at www.Twitter.com/Pistachio.

This deck supported a “lecture” onpresentations & communications at theBNCA Women’s College of Architecture inPune, India, Nov. 17, 2007.

Some slides intentionally repeated.