Let's Talk Shop

Getting Barnet buzzing about retail


Getting Barnet buzzing about retail

Transcript of Let's Talk Shop

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Getting Barnet buzzing about retail

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About Let’s Talk Shop

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Let’s Talk Shop is a partnership between Barnet Council, Brent Cross Shopping Centre, Barnet and Southgate College and Job Centre Plus, which aims to ensure that Barnet residents capture both existing and future retail opportunities within the London Borough of Barnet and North London.

The aim of the programme is to highlight the breadth of careers and opportunities available in the retail sector and to remind potential employees that retail is not just about the shop floor.

The planned regeneration of Brent Cross Shopping Centre will generate up to 27,000 new jobs. Many of these new opportunities will be in service industries requiring retail skills. Up to a further 10,000 retail related opportunities are projected to emerge across North London over the next 5 to 10 years.

We want to ensure that Barnet’s residents are well-placed to take advantage of these opportunities by developing tried and trusted local career pathways into retail.

Let’s Talk Shop is based at Hospitality House, a state-of-the-art facility in East Finchley.

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Our offer... to retailers & schools 5

Benefits of using Let’s Talk Shop 6

Courses and services for retailers 8

Courses and services for schools 10

Let’s Talk Shop Events 12

Connect with Let’s Talk Shop! 14


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To retailers• �To�train�local�residents�in�retail�skills�needed�

for your businesses.

• �Liaise�with�retailers�and�tailor�a�range�of�programmes that respond to your business needs.

• �Equip�potential�retail�employees�with�pre-employment skills through our sector based work academies.

• �To�assess�and�screen�candidates’�suitability� for training.

• �To�provide�accredited�retail�qualifications�to�potential employees.

• �A�one-stop�shop,�creating�a�link�between�retailers and potential employees.

• �To�offer�all�of�the�above�FREE�of�charge.

To schools• �Retail�programmes�at�Levels�2�and�3�in�areas�such�as�Retail�Food�Safety,�Customer�Service�and�Retail�Knowledge.

• �A�progression�to�apprenticeships�in�retail�with�direct employer links.

• �Direct�pathways�into�established�apprenticeships with retailers.

• �Provision�of�retail�training�to�pupils�in�coordination with schools.

• �Retail�Awareness�Programmes�delivered�in�schools to give pupils an idea of the scope of opportunities available in retail.

• �Events�organised�around�retail�to�highlight�career pathways and progression routes.

Our offer...

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Benefits of using Let’s Talk Shop

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Let’s Talk shop will provide retailers with access to dedicated and quality potential employees for the retail sector. We will provide free pre-employment training at Hospitality House for candidates�elected�by�Job�Centre�Plus.�All�potential applicants will be pre-screened before engagement on training programmes.

Earning and Learning Retail PathwaysRetail�Works�is�designed�in�partnership�with�some of retail’s most respected businesses, such as�Iceland,�TK�Maxx,�The�Entertainer�and�The�John Lewis Partnership. It is a newly-expanded family of training programmes covering the knowledge and skills candidates need to succeed in interviews and in a career in retail.

Existing connections and activitiesWe have existing links with Job Centre Plus and retailers based at Brent Cross Shopping Centre and elsewhere. In partnership with our London Borough of Barnet Business Engagement Officer, we are creating appropriate pathways to connect local unemployed residents to work. We are taking Let’s Talk Shop into Jobcentres and running retail workshops for local unemployed as well as working with employers to create opportunities to connect local people to jobs in retail.

Necessary skills provision and acquisitionWe will help schools to equip young people with the necessary skills that retailers want in entry-level�staff�and�work�with�Job�Centre�Plus�to�do�the same with local unemployed job seekers.

Promotion of progression routes within the retail sectorWe�will�be�offering�training�in�schools�and�off-site�so that pupils can apply for part-time, holiday or permanent�work�with�confidence.�Let’s�Talk�Shop�will work with school careers guidance networks to promote retail as an exciting career option and emphasise there is more to the retail sector than meets the eye.

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Pre-employment trainingAfter�successful�screening,�pre-employment�training�will�be�offered�in�partnership�with�employers to ensure candidates gain skills in retail. We have an understanding with employers participating�in�Sector�Based�Work�Academies�(SBWA’s)�that�successful�candidates�who�show�promise�be�offered�an�interview�or�work�placement on completion of training with a view to employment.

Interviews and placements with potential employersThe understanding and partnership with employers and the quality of our highly successful pre-employment training has meant that a high number of candidates secure interviews and employment.

One Stop ShopA�‘One�Stop�Shop’�will�be�established�at�Brent�Cross Shopping Centre as a single point of contact for the shopping centre retailers, putting employers in direct contact with potential employees. The One Stop Shop will provide up to date information on retail opportunities and streamline the recruitment process for retailers.

Levels 2 & 3 Retail TrainingLet’s�Talk�Shop�can�offer�existing�staff�further�training�and�qualifications�in�order�to�aid�staff�development and progression. Training can be provided�in�Retail�Knowledge,�Food�Safety�and�Health and Safety in the Workplace.

WorldHost Principles of Customer Service ProgramOur WorldHost Principles of Customer Service Programme�will�give�your�staff�the�skills�and�knowledge to deliver excellent customer service. We know that, in an increasingly competitive business environment, you need to work even harder to retain customers and win new ones.

Through�this�interactive�programme,�your�staff�will review their own experiences of good and bad service, gain an understanding of why their role has such an impact on your customers’ experience, and learn vital communication and listening skills that will set them up for success.

What you will learn:

• �Why�customer�service�is such an important part of your role

• �How�to�make�an�excellent�first�impression and make customers feel welcome

• �How�using�customers’�names can help to create a good rapport, and techniques for remembering names

• �Communication�skills�for success

• �How�to�empathise�with customers, and why handling their concerns is so important

• �Why�listening�is�an�essential part of the customer service process, and how to do�it�effectively

• �How�to�‘go�the�extra�mile’ – including making�five�commitments on how you will do this in your business.

Courses and services for retailers

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Digital High Street SkillsDigital�High�Street�Skills�is�a�brand�new,�tailor-made�suite�of�training�programmes�specifically�designed to help small businesses develop their knowledge of the internet, social media and benefits�of�getting�their�business�online.�From�developing a website to using email marketing and�social�media,�the�Digital�High�Street�Skills�programme�will�equip�you�with�the�confidence,�skills�and�tools�you�need�to�benefit�from�the�rapid�growth�of�e-tailing�(online�retail)�and�ultimately�increase your bottom line

Who can benefit from the Digital High Street Skills programme?• �Small�business�owners�and�managers• �Market�traders• �Start-ups• �Entrepreneurs• �Sole�traders

Module 1: Understand your Customer and Digital Marketing Covers the important aspects of marketing right through to online channels.

This module will:

• �Help�you�understand�the�importance�of�knowing your customer and their lifetime value

• �Give�you�the�tools�to�develop�a�clear�digital�strategy which will build customer loyalty

• �Help�you�understand�different�digital�marketing�channels and how to use them successfully

By the end of the session you will be able to articulate what your marketing and digital strategies are, develop a marketing plan and understand�how�to�benefit�from�a�marketing�planner.

Module 2: Develop your Business OnlineIntroduction to online, e-commerce and multi-channel, why it is no longer an option for businesses not to have a web presence.

This module will:

• �Demystify�what�is�required�in�order�to� get online

• �Introduce�e-commerce,�multi-channel� retailing�and�the�benefits�they�bring.�It�will�cover a number of options available for getting your�business�online�in�the�most�cost�effective�way for your business

• �Explore�opportunities�working�with�third�parties�such�as�eBay�and�Amazon

By the end of this session you will know what makes a good website, have a website checklist, launch timetable, online business countdown, a step by step guide to setting up an eBay shop and know how to choose a website provider.

Module 3: Grow your Business through Social MediaAn�introduction�to�blogs,�social�media�and�rich�content which will keep your customers engaged with your business.

This module will:

• �Show�you�how�to�select�the�most�appropriate�social media channels for your business

• �Explain�how�to�use�social�media�to�drive�footfall�and increase your sales

• �Understand�the�power�of�social�media�and�how�to maximise this for your business

By the end of this session you will know how to use the main Social Media Channels to promote and grow your business, understand the�uses�of�Facebook,�Twitter,�Google+,�LinkedIn,�YouTube, Pinterest, Instagram and how to blog effectively.

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Retail trainingSchools can put their pupils head and shoulders above the competition for retail opportunities by capitalising on the Let’s Talk Shop courses, offered�in�conjunction�with�the�National�Skills�Academy�for�Retail�and�Barnet�Education�Business Partnership. Our retail programmes consists�of�50�to�90�Guided�Learning�Hours�(GLH)�and�can�be�delivered�in�around�2-3�hours�a week.

Level 1 Award in Retail Knowledge (QCF)This�accredited�qualification�is�aimed�at�individuals who are working in the retail sector and are looking to progress their career or individuals who are looking to develop their knowledge and understanding to obtain employment within the sector.

Learners will gain an understanding of:

• �The�business�of�retail

• ��The�control,�handling�and�replenishment�of�stock in a retail business

• �Customer�service�in�the�retail�sector

• ���The�retail�selling�process

Level 2 Award in Retail Knowledge (QCF)The�Level�2�Award�in�Retail�Knowledge�(QCF)�will�enable learners to develop their knowledge and understanding of the retail sector. On completion, learners will have gained an understanding of:

• �Visual�merchandising�for�retail�business

• �Retail�consumer�law

• ��The�handling�of�customer�payments�in�a� retail business

• ��Security�and�loss�prevention�in�a�retail�business.

Level 2 Certificate in Retail Knowledge (QCF) Forms the knowledge component of the Intermediate�Apprenticeship�in�Retail�and�can�also�be�delivered�as�a�stand-alone�qualification.�Learners will gain an understanding of:

• ��Underage�sales�prevention�for�retail�and�licensed premises

• ��How�the�effectiveness�of�store�operations�can�be improved

• �The�principles�of�food�safety�for�retail

• ��How�to�approach�work-based�projects�within�retail business

• ��The�use�of�in-store�web-based�facilities�in�promoting retail sales

• ��How�to�maintain�the�confidentiality�and�security of customer data held online.

Level 2 Award in Food Safety for Retail (QCF)The�aim�of�this�accredited�qualification�is�to�provide individuals with knowledge of the basic food safety practices which are essential in a retail�environment.�The�qualification�is�designed�principally for those who work in, or intend to work in, a retail environment where both packaged and/or open foods are available. It is also appropriate for people working as delivery drivers and home delivery employees.

This�Ofqual-approved�qualification�has�been�developed�specifically�for�insertion�into�the�Qualifications�and�Credit�Framework,�with� full�support�from�Skillsmart�Retail,�the�Sector�Skills�Council�for�Retail.�It�is�therefore�fully�compliant with industry and regulatory standards, as well as being recognised by environmental health practitioners, auditors and other enforcement officers.

Courses and services for schools

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Level 2 Award in Health and Safety in the Workplace (QCF)Achievement�of�this�accredited�qualification�will�give learners an understanding of workplace safety and help them to recognise and deal with�hazards�in�the�workplace.�The�aim�of�this�qualification�is�to�provide�candidates�with knowledge of basic health and safety practices essential in the workplace. This includes�recognizing�hazards,�assessing�risk,�understanding relevant legislation and being aware�of�cost�effective,�practical,�control�methods.

This�qualification�is�applicable�for�any�private�or�public sector work environment and provides employees with an awareness of their own safety, as well as the safety of customers, contractors and members of the public.


support from Proskills. It is therefore fully compliant with industry and regulatory

standards�as�well�as�being�recognized�by the Health and Safety Executive,

auditors and other enforcement officers.

Pathways to Retail ApprenticeshipsLet’s Talk Shop, in partnership with the North London�Retail�Academy,�are�working�with�employers�to�offer�a�12�week�training�programme�for those aged 16 plus. This would consist of two days working with the employer and three days retail training at Hospitality House, our state-of-the-art facility in East Finchley.


1. �High�quality�work�placements�–�where�you�can�learn what’s expected of you in the workplace and develop links with local employers

2. �Flexible�training�to�help�you�get�ready�for�work, such as job search and interview skills, time-keeping and team work.

3. �Study�in�functional�skills�such�as�English�and�Maths�(if�appropriate).

At�the�end�of�your�programme�of�study,�you�will�have some real work experience and training and be in a great position to gain employment in the retail sector.

Retail Pathway Entry RequirementsYou must be:

• �16-18yrs�and�qualified�below�level�3�

• �19-23yrs�and�qualified�below�level�2�

• �16-25yrs�with�learning�difficulties.�

What sort of experience will you need?You must be:

• �Out�of�work�with�little�work�experience�

• �Working�for�less�than�16�hours�a�week�

• �Leaving�school/college�

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Let’s Talk Shop Events

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Meet the EmployersLet’s Talk Shop will also host events such as Employers�Day,�where�local�pupils,�teachers�and�Barnet residents can enjoy presentations from employers on career routes and progression pathways for employees. This is a great way to see�what�employers�have�to�offer�and�how�you�can�benefit�from�entry�level�training�on�offer� with Let’s Talk Shop.

Stars of Retail Retail�entrepreneurs�will�be�invited�to�share�insight into their experiences with local people including pupils, parents and students. This event is designed to encourage those who might have entrepreneurial ambitions in retail.

Apprenticeship Hub Retailers�offering�apprenticeship�programmes�are invited to Hospitality House to meet and talk with young Barnet residents interested in pursuing an apprenticeship in retail.

Events at Brent Cross Shopping CentreLet’s Talk Shop will be participating in recruitment events hosted by the One Stop Shop at Brent Cross Shopping Centre.

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Online: www.hospitalityhouse.co.uk/letstalkshop



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Let’s Talk Shop Hospitality House 11-59 High Road East Finchley London N2 8AB

[email protected] 020 30741200

Located only a 1 minute walk from East Finchley Underground Station on the Northern Line.

Connect with Let’s Talk Shop

Fortis Green A504

Fortis Green A504E End Road A504 E End R



High Road A1000

Great N Road A1000

Lyttelton Road A1 AylmerRoad A1

East Finchley

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