NHS Research & Development North West

Dr Lynne Goodacre

Assistant Director

NHS Health Education North West

Would you like some information about our work and the things we do?

Research? would be great if we had the time”

Research? That’s a luxury

Research? No thanks, not for me

Research? I can’t get any support to undertake research from my line manager

Hello, I’m from NHS R&D NW……….

Banishing the gremlins from the room

Where is the miscommunication?

What are people really saying?

Do they really mean it?

What role does the research community play in this?

What is going wrong?

NHS Constitution

Principle 3. The NHS aspires to the highest standards of excellence and professionalism

………… and through its commitment to innovation and to the promotion, conduct and use of research to improve the current and future health and care of the population.

DH 2013

Why is this important?

Working to make the NW

The region of choice to undertake high quality research

Nationally & internationally recognised for its research strengths

Renowned for its high caliber R&D workforce

Mission statements of the AHSNs, CRNs and CLAHRCs all echo similar themes

HEE R&I strategy, NHS England R&I strategy

Aspirational agenda of engagement for NW

To craft a call to action which is……

Compelling

Engaging

Exciting

Difficult to ignore

The need

How clear are we about what we want to communicate?

Multiple messages

Keeping it simple: It’s OK to ask…

But how many people can answer the question?

Do you have an elevator pitch?

What if it became a strap line

It’s good to talk

Keeping it simple

Research…….. ….……………

Looking at the bigger picture

What are the compelling arguments

What facts can we draw on

What evidence can we use

Taking the initiative

When asked… 97% of patients believe it’s important the NHS supports

research into new treatments

93% want the NHS to be encouraged or required to support research.

72% would like to be offered opportunities to be involved in trials of new medicines or treatments

IPSOS MORI Poll of 990 participants 2011

Promoting Research

Research active centres produce better patient outcomes

It can take up to 17 years to get evidence into practice

A person diagnosed with cancer today is more than twice as likely to survive as someone 40 years ago

1970s 5 out of 10 women with breast cancer survived >5 yrs now 8 out of 10 do

Promoting research

Support it or loose it - locating research within a globally competitive context.

Pharmaceutical, bioscience and medical technology sectors employ almost 165,000 people in the UK (Strategy for UK Life Sciences 2011 BIS)

Generated trade surplus of £5bn in 2012

Support clinical trials

1. Promote the constitutional commitment

2. It is everyone’s duty to promote research

3. Speeding up implementation of evidence

4. Celebrate/support/value NHS researchers

Shaping a campaign