LET’S TALK CANCER

Neil Smith

OCTOBER 2019

CANCER CAMPAIGNS

Our strategy is to beat cancer sooner

How?

£2000 to spend on a cancer campaign

• Chose one aspect of cancer (e.g. prevention, screening, early diagnosis)

• Focus on one aspect (e.g. obesity, breast screening, bowel cancer)

• Decide how you are going to communicate your campaign (e.g. posters, social media)

• Share you ideas with a friend

PLEASE DON’T BLAME THE PATIENTS

70

75

80

85

90

95

100

500

600

700

800

900

1000

1100

1200

1300

Feb

-18

Mar

-18

Ap

r-1

8

May

-18

Jun

-18

Jul-

18

Au

g-1

8

Sep

-18

Oct

-18

No

v-1

8

De

c-1

8

Jan

-19

Feb

-19

Mar

-19

EL - Two Week Referrals 2017/18 & 2018/19

28+days

22-28days

0

10

20

30

40

50

60

70

80

90

100

0

20

40

60

80

100

120

Mar

-18

Ap

r-1

8

May

-18

Jun

-18

Jul-

18

Au

g-1

8

Sep

-18

Oct

-18

No

v-1

8

De

c-1

8

Jan

-19

Feb

-19

Mar

-19

P

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EL CCG - 62 Day Standard Referrals - 2017/18 & 2018/19

90+ days

63-90 days

49-62 days

Provider Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18

BHT 76.4% 77.6% 86.3% 85.2% 78.0% 80.3% 96.3% 92.8% 85.5% 80.1% 82.0% 79.4% 80.1% 80.1%

ELHT 85.2% 86.1% 80.7% 89.6% 85.9% 82.9% 82.1% 91.9% 88.4% 82.6% 76.8% 82.5% 76.5% 81.2%

LTH 77.6% 85.1% 82.6% 80.7% 79.9% 83.4% 87.8% 84.2% 87.4% 84.3% 81.6% 84.0% 76.9% 76.0%

MB 85.6% 82.2% 89.8% 85.9% 83.1% 79.6% 85.6% 86.0% 74.1% 72.3% 78.8% 80.7% 80.4% 76.6%

Alliance 81.5% 83.3% 84.6% 85.2% 81.5% 81.8% 87.8% 88.3% 84.3% 80.4% 79.7% 81.9% 77.0%

North 82.5% 83.0% 83.9% 85.7% 82.4% 82.2% 86.5% 83.3% 81.7% 80.4% 78.8% 80.4% 79.1%

National 82.0% 82.3% 82.5% 84.2% 81.1% 81.0% 84.7% 82.3% 81.1% 79.2% 78.2% 79.4% 78.2%

What words do you associate with cancer before talking?

“Battle”

“Invade”

“Devastating blow”

“Fight- win or lose”

“Brave…Heroic”

“Beaten…Fail”

LANGUAGE

OF CANCER

What words do you associate with cancer after talking?

The Let’s Talk Cancer campaign was launched to encourage people to make cancer part of their everyday conversations and to dispel the fears surrounding the word ‘cancer’.

Aims-

• Support people to talk about their thoughts, feelings and experiences of cancer.

• Encourage professionals to communicate clearly with patients about cancer.

• Improve prevention, screening, care and outcomes of cancer.

PATIENT CANCER JOURNEY

SUPPORTING PATIENT ENGAGEMENT

www.letstalkcancer.uk

No blame messagehttps://www.bbc.co.uk/news/health-48826850

Create a Cervical Screening Campaign

Develop the Brand

• Campaign from human perspective

• Simple overarching message

➢Initial aim support patient engagement

➢Create cancer screening campaign

➢Grow and share the brand

ANY QUESTIONS?ANY ADVICE?

How to demonstrate impact?

Process v Outcome

How to link with CRUK “Talk Cancer”?

Talk Cancer is a Cancer Research UK training programme created by nurses to help you feel confident talking to people about ways to reduce the risk of cancer, spotting cancer early and screening. Taking part in Talk Cancer will help you:• understand the key messages around cancer awareness• improve your confidence and ‘know how’ to make the

most of your conversations about cancer and health• encourage people to make healthy lifestyle changes, use

local services and see their doctor with any concerns

We offer two types of training:• Face-to-face workshops: for health and social care

professionals and volunteers, led by our expert trainers at any UK location. We have a number of funded workshops available for eligible groups. You can check your groups’ eligibility here.

• Online course: a self-directed course with a more general introduction to cancer awareness suitable for anyone, whether your interest is personal or professional.

How to engage with CRUK facilitators?