Lets Talk About Metrics! 2.2 - Social Recruiting Strategies...•Misalignment on measuring what...
12
Lets Talk About Metrics! 2.2.18
Transcript of Lets Talk About Metrics! 2.2 - Social Recruiting Strategies...•Misalignment on measuring what...
Lets Talk About Metrics! 2.2.18
@ATAPGlobal#ATAPGlobal
Foundedin2016asa501(c)6Non-Profit
EstablishedtobeTHEProfessionalAssociationforTalentAcquisition
PrimarygoalistoAdvancetheProfession
ATAP At-A-Glance
@ATAPGlobal#ATAPGlobal
Our Powerful Mission:We will build a common body of knowledge, establish standards and ethics, and advocate for our profession. We will cultivate a community to help professionals better learn from,
and network with, each other.
Our Vision for Impact:We will grow and advance the profession to demonstrate the impact of Talent Acquisition
in every organization around the world.
Our Values-based Approach:Our values guide our work. They are to be: inclusive, sustainable, transparent, mission-
driven, member-guided, career-oriented, future-oriented, open-minded and unbiased.
ATAP At-A-Glance
@ATAPGlobal#ATAPGlobal
ATAP At-A-Glance - Sponsors
@ATAPGlobal#ATAPGlobal
ATAP At-A-Glance - Membership
500+IndividualMembers
CorporateMembers
@ATAPGlobal#ATAPGlobal
FocusonKeyIssuesImpactingtheProfession
DevelopedByDiverseWorkingCommittees
BuiltUponResearch,BestPractices,Quantitative&QualitativeData
PeerValidated
ATAP Body-of-Knowledge Work
@ATAPGlobal#ATAPGlobal
LackofStandards•NocommonviewofWGLL•Inabilitytobenchmarkexternally•Misalignmentonmeasuringwhatmatters•ChallengesindemonstratingROI•Basicactivity:Easytomeasureandstandardize– butlowvalue.Strategicmeasurements:Morechallengingtocapture,buthighervalue.
LackofGoodMetrics…•Can’timprove/fix/expandwhatyoucan’tmeasure•Impactsyourcredibilityandyourabilitytoinfluence,sellandsecureresources
Measuring Social Recruiting - Challenges
@ATAPGlobal#ATAPGlobal
Whatwouldyouwanttobenchmarkexternallyandwhy?
•Ifyoucouldcompareyouractivity,success,return-on-investment,opportunitycost,etc.,withotherorganization,whatwouldyouwanttocompareandwhatvaluewouldthatprovide?
Measuring Social Recruiting - Questions
@ATAPGlobal#ATAPGlobal
Whatareeffectivestrategicmeasuresofsocialrecruiting?Howdoyoumeasurestrategicallytoday?
•Engagement?Impactonspeed,cost,quality?ImpactonBrand?Howwouldyoudefineastrategicmeasurement?
•Doyoubenchmarkinternally?What,howoftenandwhy?•Howdoyouknowyoursocialrecruitinginitiativesaresuccessful?
Measuring Social Recruiting - Questions
@ATAPGlobal#ATAPGlobal
Whatmeaningfulquantitativemetricsdoyouusetodayandwhy?Whatdotheresultstellyou?
•Quantitative– “Measuresvaluesorcountsandareexpressedasnumbers”
•Justactivity,orsomethingelse?•Howdoyouusethisinformation?
Measuring Social Recruiting - Questions
@ATAPGlobal#ATAPGlobal
Whatdomeaningfulqualitativemeasurementslooklike?
•Qualitative– “Measuresattributes.Descriptionofthequalitiesofwhatyouaremeasuring.”
•Whatcouldwemeasure,howandwhy?•Couldwemeasurelevel-of-influencebysource?Ifso,how?•Howwouldweusethisinformation?
Measuring Social Recruiting - Questions
@ATAPGlobal#ATAPGlobal
Learn More
Atapglobal.org
Facebook.com/ATAPGlobal
Twıtter.com/ATAPGlobal
