Let's talk about email - Revitalizing the corporate email channel
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Transcript of Let's talk about email - Revitalizing the corporate email channel
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Let’s Talk About Email –Revitalizing the Corporate Email Channel
Eric Shealy, President, Newsweaver USA
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Employees that are engaged are 57% more likely to work harder 80% more likely to perform better 87% more likely to stay longer
[Source: Corporate Leadership Council]
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Companies highly effective at
employee engagement are 2.5 times
more likely to outperform peers who
are less effective in this area
Source: Towers Watson 2012 Change and Communication ROI Report
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Companies that are highly effective
at internal communication are 1.7
times more likely to outperform
their peers
Source: Towers Watson 2012 Change and Communication ROI Report
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Digital Engagement Environment
Push communications Information repository Collaboration
EMAIL INTRANET SOCIAL
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Email is #1 Communication Channel
70% can reach 80-100% of employees via
Source: Internal Communications, Emerging Trends and the Use of Technology Survey Report, Melcrum
Email is most effective channel, followed by
Intranet, team/line manager briefings
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Source: Melcrum 2014 survey: Internal Communication and Technology
How the job is getting done
71.80%
11.10%
6%
5.10%4.30%
1.70%
Outlook
Notes
Email Marketing
Other
In-House
IC Email
Less than 2%
are using a
tool designed
for the job
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Is corporate and/or mass email overload
a problem in your organization?
Source: The Newsweaver/Ragan 2014 Email Best Practice Survey
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Replace or reform email?
9The Newsweaver/Ragan 2014 Email Best Practice Survey
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2015 - Use the right tool for the job
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Email 2.0: Employee Experience
Professional, high impact visual design
Consistent branding for all communications
Responsive design for optimal rendering on mobile and tablets
“Read More” links to company intranet or to Newsweaver integrated
microsites
Images and videos easily included in email
Liking and Commenting (moderated/unmoderated) on articles
Embedded surveys
Archive links to past issues, searchable
Easily create PDFs for printing & off-line sharing
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Email 2.0: Professional DesignsIncreases open rates and content engagement
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Email 2.0: Shared Templates
Templates offer high impact corporate branding
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Email 2.0: Team collaborationGroup view of all emails, team activities and sending calendar
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Email 2.0: Reach remote workersResponsive design for desktop, tablet and smartphone
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Email 2.0: Targeted ContentDecreases clutter and increases relevance with content targeting
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Email 2.0: Increase Interactivity
Embed two-way conversations, surveys, rich media
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Email 2.0: insight and measurementReal-time metrics by communication
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Email 2.0: Insight and measurementEngagement metrics across communications
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Email 2.0: Insight and measurementEngagement metrics across the organization
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About Us
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employee communications
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and inspire employees
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Founded in 1996
Privately held
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