Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez
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Transcript of Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez
![Page 1: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/1.jpg)
#SMX #23C2 @MilwaukeePPC
How to Use Event Tracking to Improve Marketing Performance
LET’S START USING EVENT TRACKING FOR MORE THAN
EMAIL CLICKS
![Page 2: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/2.jpg)
#SMX #23C2 @MilwaukeePPC
How to Use Event Tracking to Improve Marketing Performance
LET’S START USING EVENT TRACKING FOR MORE THAN
EMAIL CLICKS
![Page 3: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/3.jpg)
#SMX #23C2 @MilwaukeePPC
How I First Felt When Learning About Event Tracking
“We got so many email clicks!”
![Page 4: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/4.jpg)
#SMX #23C2 @MilwaukeePPC
Bosses and Colleagues? Not Impressed.
![Page 5: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/5.jpg)
#SMX #23C2 @MilwaukeePPC
Hi. I’m Joe Martinez
“2016 Top 5 Rising Star in PPC”
– PPC Hero
![Page 6: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/6.jpg)
#SMX #23C2 @MilwaukeePPC
Sorry Alice Cooper, Milwaukee Doesn’t Mean, “The Good Land”
![Page 7: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/7.jpg)
#SMX #23C2 @MilwaukeePPC
![Page 8: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/8.jpg)
#SMX #23C2 @MilwaukeePPC
Random, Fun Joe Fact: I LOVE VINYL
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#SMX #23C2 @MilwaukeePPC
Before We Begin…2 Assumptions
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#SMX #23C2 @MilwaukeePPC
1. Just Like Me, You’re Not a Developer
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#SMX #23C2 @MilwaukeePPC
2. You Already Know and Love Google Tag Manager
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#SMX #23C2 @MilwaukeePPC
Use Event Tracking to Improve Conversion Rates
http://bit.ly/2lcp2MH
![Page 13: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/13.jpg)
#SMX #23C2 @MilwaukeePPC
Was the Form Completed or Not?
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#SMX #23C2 @MilwaukeePPC
Where Did Users Drop Off?
![Page 15: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/15.jpg)
#SMX #23C2 @MilwaukeePPC
Segment by Device
![Page 16: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/16.jpg)
#SMX #23C2 @MilwaukeePPC
Analyze Form Engagement on Mobile
![Page 17: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/17.jpg)
#SMX #23C2 @MilwaukeePPC
Have Data to Show Clients Where Users Drop Off
→ =Conversion Rate increased 42%
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#SMX #23C2 @MilwaukeePPC
Tracking Outbound Links with Simo Ahava
http://bit.ly/2kxALqb
![Page 19: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/19.jpg)
#SMX #23C2 @MilwaukeePPC
Outbound Link Event Tracking Tag Set Up
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#SMX #23C2 @MilwaukeePPC
Outbound Link Event Tracking in Analytics
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#SMX #23C2 @MilwaukeePPC
Add Label As Your Secondary Dimension
![Page 22: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/22.jpg)
#SMX #23C2 @MilwaukeePPC
Search for Those Outbound Links in Display Planner
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#SMX #23C2 @MilwaukeePPC
Show Branding or Remarketing Ads to More Users
*Guitar Center is not my client. Just an example!*
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#SMX #23C2 @MilwaukeePPC
Every ad group I have running Display Ads from Outbound Link
Audiences has at least a
34% higher CTR
Reach a More Relevant Audience
Thanks Simo!
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#SMX #23C2 @MilwaukeePPC
Event Track Embedded Video Content
http://bit.ly/2lVr1oo
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#SMX #23C2 @MilwaukeePPC
Optimize Smart’s Video Event Tracking Tag
![Page 27: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/27.jpg)
#SMX #23C2 @MilwaukeePPC
View Video Events in Analytics
![Page 28: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/28.jpg)
#SMX #23C2 @MilwaukeePPC
Wait a Minute…
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#SMX #23C2 @MilwaukeePPC
Use Someone Else’s Content to Your Advantage
This is not my client’s video, but we have it on the blog.
![Page 30: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/30.jpg)
#SMX #23C2 @MilwaukeePPC
Use Someone Else’s Content to Your Advantage
Now we can see what types of video content users like the most on our site.
![Page 31: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/31.jpg)
#SMX #23C2 @MilwaukeePPC
Test Out Related Content on Other Channels
*Keep in mind the targeting of the original campaign*
![Page 32: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/32.jpg)
#SMX #23C2 @MilwaukeePPC
Use Event Tracking for Intent-Based Remarketing
![Page 33: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/33.jpg)
#SMX #23C2 @MilwaukeePPC
Google Analytics Audiences
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#SMX #23C2 @MilwaukeePPC
*GASP* Remarketing Audiences from Events!
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#SMX #23C2 @MilwaukeePPC
Remember the Form Engagement Event?
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#SMX #23C2 @MilwaukeePPC
Audience for Users Who Never Completed a Form
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#SMX #23C2 @MilwaukeePPC
Who Do You Think Is More Likely to Convert?
![Page 38: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/38.jpg)
#SMX #23C2 @MilwaukeePPC
Every ad group I’m using “skipped form” audiences has at least a
22% higher conversion rate
Reach a More Relevant Audience
Thanks LunaMetrics!
![Page 39: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/39.jpg)
#SMX #23C2 @MilwaukeePPC
On-Page Events – Mobile Click-to-Call Example
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#SMX #23C2 @MilwaukeePPC
Mobile Click-to-Call Trigger
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#SMX #23C2 @MilwaukeePPC
Mobile Click-to-Call Tag
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#SMX #23C2 @MilwaukeePPC
Create One Audience for Morning Off-Hours
![Page 43: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/43.jpg)
#SMX #23C2 @MilwaukeePPC
Create a Second Audience for Evening Off-Hours
![Page 44: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/44.jpg)
#SMX #23C2 @MilwaukeePPC
Add Off-Hours Audiences to an Ad Group
![Page 45: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/45.jpg)
#SMX #23C2 @MilwaukeePPC
Focus Ad Message to Bring Users Back
![Page 46: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/46.jpg)
#SMX #23C2 @MilwaukeePPC
Why Keep Pursuing After a Call Is Made?
You know your customer service is not as good as this team.
![Page 47: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/47.jpg)
#SMX #23C2 @MilwaukeePPC
Why Keep Pursuing After a Call Is Made?
Maybe you have a better chance closing the deal with better CRM data.
![Page 48: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/48.jpg)
#SMX #23C2 @MilwaukeePPC
Don’t Forget About Layering!
![Page 49: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/49.jpg)
#SMX #23C2 @MilwaukeePPC
Try to Connect with the Individual Even If the Audience is Big
![Page 50: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/50.jpg)
#SMX #23C2 @MilwaukeePPC
Free Slides for Everyone!
granularmarketing.com/smx-west-2017
![Page 51: Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez](https://reader033.fdocuments.in/reader033/viewer/2022051502/58e4a9861a28abbb038b50dd/html5/thumbnails/51.jpg)
#SMX #23C2 @MilwaukeePPC
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! ENJOY THE REST OF #SMX