Let’s Start The Conversation - March 24, 2009
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Let’s Start the Conversation Houston Texas March 24 th 2009
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Presentation to CEO's of successful companies about the use of internet marketing in the their business. It covers social networks, social media and tips for using them properly. This presentation was put together as a last minute substitute for the original speaker, Gene McCubbin, the CEO of http:/www.poplabs.com
Transcript of Let’s Start The Conversation - March 24, 2009
Let’s Start the Conversation
Houston TexasMarch 24th 2009
HTC enables and accelerates the growth of emerging technology companies for the purpose of creating jobs and promoting economic development in the Greater Houston Area
501 (C) 3 Non-profit, opened in 1999
C5TALYST Acceleration ProgramCoaching | Connections | Capital | Customers | Community
Houston Technology Center
Web StrategyWeb StrategyWeb StrategyWeb Strategy
Internet Internet Marketing Marketing StrategyStrategy
Internet Internet Marketing Marketing StrategyStrategy
Social Social MediaMediaStrategyStrategy
Social Social MediaMediaStrategyStrategy
Online Marketing is the art of converting
Browsers into Buyers
Customers vs. Community
Who is the Audience?
Traditional vs. New
Baby Boomers78 million Americans born between 1946 and 1964 spend an estimated $2.3 trillion each year on
consumer goods and services.95 percent watch TV, with 77 percent of their viewing occurring between 7:30 pm and 11 pm.Two-thirds subscribe to cable TV and are most likely to watch Discovery Channel, A&E, the Food
Network, ESPN and Fox News.They don’t like reality shows.76 percent listen to the radio - more than any other demographic.49 percent listen to the radio during morning-drive time.Radio programming preference varies, from oldies to country to talk formats.6 percent subscribe to satellite radio.57 percent read their local daily newspaper regularly.68 percent read their weekly community paper.87 percent surf the internet, spending an average of 123 minutes online daily.93 percent regularly or occasionally use the internet to research products before they buy them.46 percent say online searches are triggered by traditional advertising or an article they’ve read;
45 percent are prompted by television or other broadcast media.
Traditional Marketing
Message | Encode | Transmit | Decode
One-to-Many
Gen Y• Who is Gen Y? 71 million children of baby boomers• Born from 1977 to 1994 (ages 8 to 25)• Roughly 26% of population• Spending power exceeds $200 billion• Influences another $300 billion to $400 billion in spending• Spends an average $30 per mall visit• First generation to grow up online• Most ethnically diverse generation ever• Turned off by branding and hard sell• Sources: American Demographics, U.S. Census Bureau, USA
TODAY research
Internet Age Marketing
Message | Encode | Transmit | Decode
Feedback
Traditional
Social Media
Warning: Plug Alert
Over 1,000 active SEO/SEM clients.
Largest search marketing agency specializing in small to medium-sized businesses (SMBs).
2007 Inc. 5000 & 2008 Inc. 500 winner.
Ernst & Young – Regional Finalist Entrepreneur of the Year.
PricewaterhouseCoopers & Entrepreneur Magazine, Deloitte, and many more.
Search Engine Marketing
SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.
Take Away:
You Get What You Pay For
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
Take Away:Play by the Rules and be Richly Rewarded
Social Network Adoption
Social Media hastwo core metrics
influenceinfluence
engagementengagement
Important Social Networks
Business
Monkey Business
Personal
Can be too personal
Organic Social Network
JULIA LIAT NATHANBorn Sunday, March 22nd 2009
Do’s and Don’ts
Social Media Experts Aren’tDon’t Fake ItFront page of the Newspaper (or it’s blog)Sharing Vacation PhotosGoogle is the world’s permanent recordFriends Vs. FansAll in or don’t play
