Lets Get Local: Using Social Media in State and Local Campaigns
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Transcript of Lets Get Local: Using Social Media in State and Local Campaigns
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Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
#12NTCLGL
Ted FickesKaren MiddletonJacob Smith
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Evaluate This Session!Each entry is a chance to win an NTEN
engraved iPad!
or Online at www.nten.org/ntc/eval
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Who We Are (we hope)
Slide 3Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
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Who We Are (the public thinks)
Slide 4Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
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Who Are You?
Slide 5Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Campaigning to save the world (or piece of it)
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Organizing 101
Slide 6Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Social media is essentially organizing: building and engaging networks. Social media is one strategy of many.
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Slide 7Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Organizing: Create strong networksWord of mouth
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Slide 8Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Organize networks to create political space
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Slide 9Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
How local elected officials use social mediaShare InformationAsk for informationAsk for feedbackInduce specific actions
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C
State and Local Targets
Slide 10Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The unique issues of social media at state and local level : TIME & RESOURCES
Coffee shop: the office of many local officials
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State and Local Targets
Slide 11Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The unique issues of social media at state and local level : THEY DON’T GET IT
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State and Local Targets
Slide 12Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The unique issues of social media at state and local level : Hearing from lots of people
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State and Local Targets
Slide 13Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The unique issues of social media at state and local level : Huge docket
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Slide 14Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Social media goes all state and localActivity and authenticity. Engage. Still the exception.
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State and Local Targets
Slide 15Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Even the ones doing it are not getting big audiences
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State and Local Targets
Slide 16Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Normal is pretty unimpressive
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Slide 17Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Social media goes all state and localExamples of campaigns to influence local officials
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Slide 18Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Social media goes all state and localExamples of campaigns to influence local officials - what you shared
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Slide 19Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsWho influences your target and how?
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Slide 20Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsUnderstand how the leader uses social media
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Slide 21Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsCreate sense of broad support – Power isn’t the same as numbers
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Slide 22Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsGet their position on record – share it
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Slide 23Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsUse your allies
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Slide 24Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsThink tactically
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Slide 25Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
One last bit: It’s all about peopleLeaders care about people and relationships