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Let's be ambitious - inspiration for the webmarketers to step up!
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Transcript of Let's be ambitious - inspiration for the webmarketers to step up!
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Web marketers,Let’s be ambitious
@GuillaumeRigal October 2014
1@guillaumerigal
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Web marketers,Let’s be ambitious
@GuillaumeRigal October 2014
2@guillaumerigal
![Page 3: Let's be ambitious - inspiration for the webmarketers to step up!](https://reader034.fdocuments.in/reader034/viewer/2022052622/559355a71a28ab525c8b4577/html5/thumbnails/3.jpg)
Businesses don’t
have the time to
test new things
or transform
themselves
3@guillaumerigal
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There are always
more goals,
new tasks,
emergencies…
4@guillaumerigal
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5
And it’s even worse for matters regarding the web.In my experience, issues often crystalize around the website / web strategy.
@guillaumerigal
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6
Eisenhower’s matrix:
Understand Important vs Urgent
@guillaumerigal
SCHEDULE IT DO IT
CAN IT DELEGATE IT
URGENT
IMPO
RTAN
T
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7
What is
important stuff?
How to identify
important stuff?
Does that even
exist?
@guillaumerigal
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8
Get it or else…
@guillaumerigal
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9
Web. Digital. They shouldn’t be seen as
isolated topics.
Successes are found at the intersection
of online and offline.
@guillaumerigal
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10
y
Think in terms of Benefits to the client.
Then silos and barriers tend to start
breaking.
B2B vs B2C…
@guillaumerigal
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11
Don’t spread your resources. Focus.
Big Idea, tent poles…
@guillaumerigal
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12
The Epic Split
JCVD for Volvo Trucks
Test & Amplify
@guillaumerigal
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We probably filter and forget 99% of
the advertising we see.
But there are big campaigns that stay,
with a knack to make a lasting
impression.
(Even better when they use and abuse
the rules or formats)
PS- I can still vividly remember this ca. 1986 Amex ad.
13@guillaumerigal
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1983
14@guillaumerigal
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1983
15@guillaumerigal
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1983
16@guillaumerigal
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1983
17@guillaumerigal
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18@guillaumerigal
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19
Marketing ROI = your sworn enemy!
1. Nobody knows how to measure it,
not even your CFO.
2. Probably perfect to build plants,
not so to build a brand.
3. Even then, it’s just one of many
potential success metrics.
@guillaumerigal
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So why you, web marketer, should pick that quest?
20@guillaumerigal
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21
You’re the Company’s Philosoph
You ask yourself questions.
You must be interested by all subjects.
You have to understand many parts of
the business (products, processes…)
And you must create a vision of your
world.
@guillaumerigal
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We live in a time of paradox.
22
CONNECTION VS. ENGAGEMENT
@guillaumerigal
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We live in a time of paradox.
23
Source : Comscore, Clarity Ray Adblock report 2012
vs
@guillaumerigal
CONNECTION ENGAGEMENT
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BE A F*%KING ROCKSTAR
@guillaumerigal
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LET’S START A CONVERSATION
@guillaumerigal 25
web + ambitious =
#webitious@GuillaumeRigal