LETHAL BIZZLE

POW 2011

LETHAL BIZZLE • Lethal Bizzle is a British artist known as a

hip hop artist as well as a rapper who originates from Walthamstow in London.

• The song is called Pow 2011 from the album Best of Bizzle.

• The song was released on the 6th of February 2011

• The video was directed by Carly Cussen who since the age of 17 has been directing videos for people like Tinie Tempah.

• The song is about beating the establishment almost

PLOT

• The video is all about a gang robbing a vault for money when there being watched by the police. Lethal Bizzle plays the lookout for the gang on a roof top and the rest of the video continues on the path of following the gang and the police in there attempts to out wit each other and the police interrogation of one of the suspects. The video follows a narrative and performance based intertwined between the two.

GENRE CHARACTERISTICS• The typical characteristics for a hip

hop and rap music video are a lots of shots of the artist or artists who are hanging around with sexy girls wearing small amounts of clothing driving fast cars in big houses with lots of jewelry on and other shows of wealth. In Lethal Bizzle’s video its completely different as its more of a story video where as the normal characteristics are more performance based. Having said that there is some performance based ideas but there is none of the normal characteristics that you will normally find.

MEETING THE DEMANDS OF THE RECORD LABEL

• A record label would always want as much images of there artists as possible because at the end of the day the artists are products to be sold and advertised and that’s probably what 360 records Lethal Bizzle’s record company would want from the video and there are a lot of close ups as well as a few performing shots of him.

TARGET AUDIENCE

• The target audience for a video like this would be the usual people the more older teenagers as well as the music industry people who would look at such a good video that explores the extents to which you can make a video of this sort.

TECHNICAL SIDE OF THE VIDEO

• The video its self consist of lots of long wide shots that give us a general overview of the scenes and scenarios being played out.

• Similar to what we are planning all the ‘characters’ are dressed in all black and because of this they all look like there up to no good as it seems like a uniform almost.

• The editing is also very quick so it makes you need to pay a lot of attention to what’s going on in the video as well as adding extra effect.